IFRS vs ASPE Essay

Inventory is defined as â€Å"assets held for sale in the ordinary course of business, in the process of production for such sale, or in the form of materials or supplies to be consumed in the production process or in the rendering of services†. The cost of inventory is measured at the lower of cost and net realizable value. The IFRS accounting for inventory is generally converged with ASPE. The only difference between IFRES and ASPE in the accounting for inventory is with borrowing costs. Since some inventory products require significant manufacturing time (qualifying assets), a manufacturer will finance its operating costs by borrowing money. Under ASPE we can choose to capitalize borrowing costs relating to inventory that takes substantial time to get it ready for sale. In comparison with IFRS, borrowing costs associated with qualifying assets are capitalized. Financial Assets financial assets refer to any asset that is â€Å"cash, an equity instrument of another entity, a contractual right, a contract that will or may be settled in the entity’s own equity instruments†. The main differences between IFRS and ASPE exist for scope, classification, and measurement of financial assets. IFRS uses four categories of financial assets: fair value through profit or loss (FVTPL), held-to-maturity (HTM), loans and receivable, and available for sale. ASPE does not use the four categories to group the financial assets. Instead, investments are categorized by their nature: equity, debt, and derivatives. For the joint arrangements perspective, IFRS distinguishes joint operations from joint ventures and require proportionate consolidation for joint operations and the equity method for joint ventures. ASPE, on the other hand, does not distinguish between joint operations from joint ventures and uses the term joint venture to refer to both types of joint arrangements. ASPE allows the proportionate consolidaton, the equity method, and the cost method without any preference for any of them. Another difference between these two accounting standards is the accounting for available for sale investments. IFRS requires that available for sale investments be carried at fair value with unrealized gains or losses going through other comprehensive income, whereas in ASPE there is no concept of other comprehensive income. Portfolio equity investments (PEI) also need to be recorded at fair value in IFRS with the unrealized gains or losses recorded through net income if PEI is classified as held for trading and if classified available for sale unrealized gains or losses flow through other comprehensive income. In comparison with ASPE, equity investments quoted in active market are measured at fair value with gains or losses going through income. Equity investments not quoted in an active market should remain at cost, subject to impairment. Finally, investments in debt under IFRS may be classified as HFT, AFS, or HTM with an amortized cost method that uses the effective interest method. This is not the case under ASPE. ASPE uses both the effective interest method and the straight line method.

Football Head Essay

Football is an all American sport that has led to the downfall of many great athletes who have suffered from the sport in a psychological and physical manner. Football is a dangerous sport that is only played by one country, the U.S.A. Realistically, banning the sport is almost near impossible, but there should be regulations to the sport if that people would have to meet in order to insure safety and knowledgeable facts about the sport. Football is not meant for children, the players should have a full understanding of the game and of the danger that it can entails. If a child would like to play football, the child should at least be fourteen years old, and at fourteen years old, the children must watch a film that fully describes and informs the participant of the dangers of football and the effects it can have on the brain and on the body. Football can start at a very early age, children as young as five are playing the sport in a league with other children where they beat, push, and knock down other children their age. This is very problematic and dangerous to the child’s long-term memory; the brain of an average person does not fully develop until the person is at least twenty years old. When children begin to beat each other at a young age, they are starting the decaying process of their own brains. Concussions are always trying to be avoided during games, but the pre-concussive hits are just as concerning and alarming as concussions. Football players who have never had concussions are now being diagnosed of chronic traumatic encepha lopathy (CTE). CTE is a degenerative brain disease that is caused from repeated constant head trauma. If children begin playing football as early as five years old, they will begin the process of CTE. Violent games are not suitable for children, at five years old, violence and aggressiveness should not be a priority of a child, and school and education should always be their top priority. If adults choose to play this sport, the NFL needs to accept and admit that football is a violent game and that it can cause long term damages to the brain and body.  The NFL refutes the arguments about CTE and long term damaging effects football has on the brain by stating there are fully aware of the risks. Football players report that it is their choice to play football and that they are fully aware of the risks that are in play. However, concussions are the breaking points to a damaging mind, football players often confess to playing a game injured and from suffering a concussion while playing. For example, Richard Sherman explains in the article, â€Å"Why We Chose the Profession†, that due to a concussion; he was left blind for half of an entire football game. However, he goes on to state that if he had taken himself out of the game, that the legend of the boom would never have been born, this was when he had his first in game interception. Another player who once raved and bragged about the sport was Junior Seau. Junior Seau was one of the greatest football players in the NFL, he was a legend and he too â€Å"fully understood† the risks and dangers of playing in football. He once bragged in a documentary about the perfect tackle, and how he understood that due to the love he had for the sport, his life would be shorten and that he would have limited mobility. However, he did not once ever consider that the sport would cause him to have irrational mood swings, suffer from depression and eventually cause him to take his own life. Football players claim to be fully â€Å"informed† of the sport and understand the consequences it can have on their lives, but the NFL is withholding serious information that players are finding out when it is too late. If a person chooses to play the sport, then they must fully understand the fame, the consequences, and discuss with their families, families can fall apart just as easily as the players mind and body. Football is known to cause CTE, but there are other long term damaging effects that players have still not been informed of by the NFL. Football has been detected to cause early signs of Alzheimer, Dementia, and physical disabilities. According to the article, â€Å"Study: No Proof that Football Causes Alzheimer’s or CTE† was posted in the Cincinnati Bengals, the NFL had a $765 million settlement with retired football players that claimed that they were not fully informed of the risks that came into play when they ran onto the field. Once football players heard of the first few cases of CTE that were diagnosed in retired football players, the players began wondering if the NFL was aware of the causes of football and the long term effects it had on the players. The NFL had also denied all the  claims of the relation from CTE, Dementia, and Alzheimer to football. However, the NFL later revealed a study conducted by themselves that later revealed that football had caused early cases of Dementia, a brain disease that could have been avoided if the NFL had bother sharing the information with their teams and coaches. The NFL however eventually denied their own study as well. In time, the NFL attempted to share information about precautions they were taking in order to ensure the players safety. In pamphlets they distributed to players, they attempted to underplay the dangers of concussions by stating that concussions cannot cause any type of long-term damage. The NFL also conducted their own study, in which they concluded that if a football player endures a concussion in the middle of the game that the player could return to that same game even play in the game where he experienced the concussion. The NFL conducted their own research and discovered the damaging effects of football and the toll it has on the body, and now that players are taking action against the NFL, they are denying the accusations and ignoring their repercussions that have been waiting for them for much too long. Football is a sport, nothing more, and yet it can change a person’s life severely. If a person chooses to play the sport, knowing the facts, the diseases, and the immobility they can endure later in life, then they should be allowed to play. Football is a dangerous sport, people can choose to play or choose to live, but that is a choice when a player decides to walk onto that field or when they decide to walk off that field. It is an American tradition that should not be banned, but it should be limited. This is a game with a lot of fans, and yet many of them who follow the sport have no idea of the football players that are suffering because of it, which is the real shame. Play football, but know the risks. Works Cited Gladwell, . â€Å"Offensive Play.† Gladwell.com. N.p., 19 Oct. 2009. Web. 9 Mar. 2014. Sherman, Richard. â€Å"We Chose This Profession.† The MMQB. N.p., 3 Oct. 2013. Web. 10 Mar. 2014.

Home Depot Essay

Home Depot is considered to be one of the top ranking home improvement organizations. The mission statement of this organization was formulated around being â€Å"committed to maximizing long term shareholder value while supporting management in the business and operations of the company, observing the highest ethical standards and adhering to the laws of the jurisdictions within which the company operates† (Homer TLC INC, 2010). The Home Depot transformed the â€Å"home improvement industry† by providing a well round reputation for products, corporate governance and strong values within the community. The purpose of The Home Depot remains to build relationships, have social responsibility, and concrete ethics as an organization. Employees are respected, offered growth and reputable incentive plans. Public policy makers and Home Depot collaborates on ideas to assure prosperity in our society. Home Depot delivers great customer service by revealing the best techniques in home improvement for amateur clientele. There are over 2,200 retail stores in the United States and 272 internationally. Overall, these features promote essential organizational communication dynamics. Organizational communication sets the organization apart from the rest. This also promotes a clear understanding of cultural dimensions. Home Depot History Founded in 1978, The Home Depot, Inc. is the world’s largest home improvement specialty retailer and the fourth largest retailer in the United States with fiscal 2010 retail sales of $68. 0 billion and earnings from continuing operations of $3. 3 billion. The Home Depot has more than 2,200 retail stores in the United States (including Puerto Rico and the U. S. Virgin Islands and the territory of Guam), Canada, Mexico and China. The Home Depot employs over 255,000 associates, and operates 478 warehouses. The Home Depot is the fastest growing retailer in U. S. history. In 1981, the company went public on NASDAQ and moved to the New York Stock Exchange in 1984. The 1980s and 1990s spawned tremendous growth for the company, with 1989 marking the celebration of its 100th store opening. From the beginning, The Home Depot developed strategic product alliances directly with industry-leading manufacturers to deliver the most exclusive assortments to customers. Through a combination of national brands and proprietary products the company sets the standard for innovative merchandise for the do-it-yourselfer From the start, associates were able to offer the best customer service in the industry, guiding customers through projects such as laying tile, changing a fill valve or handling a power tool. Not only did store associates undergo rigorous product knowledge training, but they also began offering clinics so customers could learn how to do it themselves. The Home Depot revolutionized the home improvement industry by bringing the know-how and the tools to the consumer and by saving them money. Home Depot History Bernard March, Arthur Blank and Ronal Brill incorporated the Home Depot in 1978. They found financing from a New York venture capital firm and started Home Depot in Atlanta, Georgia. This team Recognizing that more than 60% of building supply industry sales were do-it-yourselfers and that most did not have the precise knowledge to successfully accomplish home repair or home improvement projects themselves; Home Depot opted to offer that service to the public. The management team of Home Depot devised a two part plans to insure success. 1. Ensure the Home Depot had ampule stock; their target was at least 25,000 items. 2. Train sales staff in every store to be product knowledgeable. They also wanted to make the experience of shopping at Home Depot and experience that would bring you back to the store for additional sales and expert services. The Home Depot story is one of success due to clever thinking and good ideas. Today they are involved in the upscale interior design market, and taking on some leadership roles in the communities that their stores have entered. They have also become involved in humanitarian efforts such as local welfare organizations, Habitat for Humanity to the Boys and Girls Club of Canada and the United States. Bob Nardelli is Watching Bernie Marcus and Arthur Blank left their posts without any warning. There wasn’t any evidence or indication that the founders would leave Home Depot. Employee morale was high and customer service was great! Expansion of the company was going along wonderfully and there was no doubt that Home Depot was a contender in the home improvement industry. Home Depot needed a major revamping and few people knew about the financial state of the company. Marcus and Blank allowed a very disjointed culture to exist within the company. Bernie Marcus and Arthur Blank, the founders of Home Depot, had paved a road to bankrupt the company. In comes Bob Nardelli to save the day. The Home Depot board of directors sought after Bob, once he was passed over for the top position at GE. Immediately upon taking over as CEO, Nardelli started to centralize processes. This proved to be extremely radical for existing personnel. Bob upgraded computers, software, and hired a Director of Human Resources, which Home Depot had never had before. Nardelli started a recruitment program, which had been very successful for him at GE. He focused on retirees, Hispanics, and military officers. Walking into a culture where there was little to no structure, Nardelli knew that he would need personnel that would â€Å"understand the mission,† (Regingold 2007) which is why there are so many employees with military experience. Nardelli brought discipline to Home Depot. Under Bob Nardelli, Home Depot doubled their sales, opened a contractor’s sales division, and boosted Home Depot’s commitment to volunteerism. Frank Blake is Home Depot’s ‘Calmer-in-Chief’ Almost immediately after assuming the role of CEO, Frank Blake used The Home Depot’s existing intra-communication system to read to the employees from a book written by the founders. This gesture set the tone for his leadership style and relayed a clear message to the employees, The Home Depot was returning to their grass roots leadership style. Blake intended to â€Å"recapture some of the culture fostered by its founders. It also syncs with his push to get the company back to its service-oriented roots. † (Tobin, 2010) Blake is described as mellow and a sharp contrast to his predecessor, Bob Nardelli, who is portrayed as emotionally high strung. Unfortunately Blake was given the daunting task of having to lay off thousands of people, close stores and spearhead and internal restructuring. Although Blake has improved employee morale and customer satisfaction, â€Å"Home Depot still lags archrival Lowe’s and smaller hardware stores for customer service, according to external surveys. And the housing market that fueled the chain’s growth remains moribund, leaving much on Blake’s plate. † (Tobin, 2010) In contrast, Home Depots claims that their internal surveys show that employee morale and customer satisfaction are up. â€Å"By most accounts, Home Depot needed cultural healing when Blake was named chief executive. (Tobin, 2010) As CEO, Blake sought the advice of consultants like Marcus and Blank and embraced their motivational techniques as demonstrated this by allowing them to speak annually with his management team. Blake has accomplished reestablishing the organizational culture that was dismantled under Bob Nardelli. Home Depot Foundation The Home Depot Foundation was created to help those who are having financial difficulties with home improvements and repairs. The Home Depot Foundation decided to contribute $30 million to our veterans who are struggling with significant financial concerns. The Home Depot Foundation has also teamed up with â€Å"Gift In Kind International† to address financially disadvantage families. A noticeable goal within this project delivers lower energy cost and consumption. A contribution of $100 million for supplies or products was noted for donation across non-profit agencies since 2008 on a national level (Homer TLC INC, 2011). The â€Å"Framing Hope Program† was also noted as assisting with home repair or improvement through Home Depot. Home Depot provides non-profit agencies or organizations material that is discontinued from stock. This business transaction offers a win-win scenario for all arties involved. The shareholders and Home Depot give resources to those in the community in need and avoid landfills being occupied. Landfills are designed to bury trash underground. The trash has a supportive barrier to prevent it from leaking into our ground water. However, eliminating the overflow of this process is an eco- friendly suggestion. This benefits the environment and business strategic management objectives. Most of the companies being used are Fortune 100 organizations in the United States. Close to $270 Million has been donated to programs that support families in need. The Home Depot Foundation and the Gifts of Kind International have assisted thousands of families in need. These organizational leaders show that their organizational values and culture are productive in nature. The reputation of Home Depot and those that are similar, demonstrate strength in its business model. Theory Research states that The Home Depot is one of the best companies to work for with a high customer focus, great product selection, high employee morale, and an entrepreneurial spirit. The key to The Home Depot’s success is treating people well. Associates are encouraged to share the company’s vision on volunteerism and participate in the many causes that The Home Depot supports in the community and in society. The Home Depot uses their values to guide the beliefs and actions of all associates on a daily basis. These values are The Home Depot’s advantage in the global marketplace. Theory: The Home Depot is a Theory Y organization because employees are encouraged to speak up and take risks, they are recognized and rewarded for good performance, and they are provided with leadership and development so that they can grow. Evaluation and Measurement of Organizational Culture Examination of an organizations ability to communicate within its culture is vital for success. The Home Depot has proven that it holds the record for being a reputable organization among competitive industry peers. The Home Depot functions as a â€Å"Theory Y† organization according to how the management responds to operational goals, employees and production. The Home Depot uses teleconferencing to immediately reach associates. This proved to be a great tool when Frank Blake took over as CEO after Bob Nardelli. Nardelli was a leader that provided structure and streamlined processes, and at the time of Bob’s arrival The Home Depot needed both. Nardelli did not include customers and associate morale in his vision for the company. Nardelli ran the company with military precision and this created a climate of fear. On his first day as CEO, Arthur Blake read from a copy of â€Å"Built from Scratch,† the company biography written by The Home Depot founders, Bernie Marcus and Arthur Blank. Using this channel to communicate with the company allowed Blake to send the message that, â€Å"We are who we are, because of the way that things were done in the beginning. Choosing this channel of communication at this time gave Blake a chance to start the healing process at The Home Depot. This showed a small degree of power distance within the organization. Every employee had been through radical changes with the former CEO and everyone needed to know that things were going to be okay, and they needed to hear that from the CEO. The Home Depot uses face-to-face channels of communication to encourage sociability. Diversity is encouraged within the employment population to generate a creative perspective. The diversity ranges from different cultures, out of country suppliers and divisional council groups. The morale of the those involved are high due to the focal point being to improve one’s community and growth of your own personal endeavors through training. These two factors encourage employees to be creative in handling outside community functions while feeling at ease with their responsibilities at work. The informal communication networks are established within this organization by means of group councils, Diversity panels, employee social functions, community interaction, being a team player, and a customer centered focus. There are copies of The Home Depot’s list of Values almost everywhere you turn throughout the organization. These rules are considered to be The Home Depot’s bread and butter. Writing the rules down and ensuring that there is mass distribution shows employees of the organization that the company is committed to the success of each employee. The Values state that good performance will be rewarded and associates will be developed so that they may grow. The Values also state that associates are to embody the â€Å"orangeblooded entrepreneurial spirit† of The Home Depot and take risks and initiate creative and innovative ways to serve the customers. The Values ask the associates to build strong relationships and to have respect for all people. These two requests prove that The Home Depot is tolerant of conflict but encourages solving the problem at the lowest level. The organization recognizes that there will be disagreements, and each associate is given the communication tools to operate effectively in any situation. ?

Organization Development Essay Example | Topics and Well Written Essays - 1500 words - 1

Organization Development - Essay Example Therefore, it is indeed beneficial to understand the organization’s performance well in order to identify its most viable opportunities. The cosmetic organization has been in operation for the past three years, and over the years, it has managed to establish a steady graph of improved performance each year. Despite this success, the managers of the organization have identified that the organization still has the potential to perform much better. The marketing department of the organization has realized that most of the customers are requesting a variety of the cosmetic products. Therefore, this is one reason as to why the organization needs to undertake the process of organizational development. One other reason for organizational development is seeking to acquire current technology and diversify its operations according to the acquired technology. The management has also noted that the company has the potential to improve the quality of its products by changing its operational procedures. Therefore, organizational development will act as a key direction of acquiring the new operational procedures. Being an organization that deals with cosmetics, the company covers a wide variety of clients, ranging from young people to the aged, both male and female. Therefore, this implies that the process of organizational development will affect a large number of people. From the data collected in the markets covered by the organization, the customers expect that the organization will develop a new variety of products after the development process. The clients also expect that the organizational development will not lead to fluctuation or hiking of prices. It is also the expectation of buyers that the development process will be able to accommodate each and every user of the cosmetic products. Users of the old products also expect that the organization will still continue supplying them even

Walmart Foreign Expansion Case Study Essay Example | Topics and Well Written Essays - 1000 words

Walmart Foreign Expansion Case Study - Essay Example The company adapted practices to fit the nature of Mexico market before transforming the market culture of American practices. However, the company has been criticized for bribery cases in the establishment of outlets in Mexico involving the executives. The company has fought these allegations through internal investigations as well as inviting other authorities not only for Mexico but also other markets which promote Walmart’s reputation. The company faced difficulties in penetrating the Japan market due to strong government protection for the local firms. The company has adopted some local practices that have promoted growth through acquired local firms. The same is observed in the China’s market that where company has adopted labor practices and considerations for customer tastes and preferences. The company has however failed in the Germany and Korea markets due to failure of adapting practices in accordance to the nature of markets in these countries. For instance, in Germany, the company disregarded labor practices and failed to hire locals to enhance management. The company also failed to improve the quality of the products and items offered. Walmart could not succeed in other countries by adopting its wholesome merchandising strategy. This is because the global markets present different factors that are not observed in the American market. Different countries have varied cultures, economic conditions and other factors that shape tastes and preferences of the locals. Firms that would succeed in these markets should satisfy the customer needs and therefore a flexible merchandising strategy is appropriate for use to promote success. Following this, Walmart would apply part of its marketing strategy that is valid for to a country and adopt other local practices to the company’s strategy. Failure to apply flexible marketing strategy, the company would experience

Company Law Essay Example | Topics and Well Written Essays - 2000 words - 8

Company Law - Essay Example Scholars denote that because a business organization is incorporated, then the assets of these people are protected from seizures by creditors of the company. That is, the owners of the business under consideration are not liable for the liabilities of the company2. It is also easy for the owners of the company to raise capital through the stock market; it is simple to transfer the ownership of this company to another individual, the tax charged on a company is lower as compared to a personal income, and finally, a company that is incorporated is able to achieve a lenient tax restriction, on losses that are carried forward. The Company’s Act of 2006 provides for the issuance of an article of incorporation once a company is incorporated. This article of incorporation is responsible for identifying the main purpose of the company, the location of the company, the number of shares issued by the company, etc. This article of incorporation will also contain the specific date of the company’s registration, and the fees paid for the incorporation. It is important to understand that majority of companies are created for the main purpose of doing business. This is an aspect that the British parliament wants to encourage, and this is because the existence of many companies in Britain will lead to an improvement in the economy of the country, and creation of jobs. However, it is important to understand that doing business is a risky affair, and a business organization might fail, or it may acquire some profits3. This acquisition of profits is the major incentive that makes people to engage in a business initiative. It is important to understand that the common law principle denotes that an individual who provides capital for a business operation, and is responsible for sharing the profits that the business makes, is also liable for any debts that the business under

Airport Operations Management Case Study Example | Topics and Well Written Essays - 2750 words

Airport Operations Management - Case Study Example Dothan regional Airport is located in Dothan city which is one of the major cities in the U.S state of Alabama. This city derives its name from the bible; Genesis 37:17 " I heard them ,lets go to Dothan" and in most cases it is referred to as the ' The Circle City' due to its Rose Clarke Circle which encircles most parts of the city. According to the U.S Bureau of Statistics, the current population of the city is approximated to be 62, 713 in 2005. The area it covers is 224.8Km2 and it is located at 3113'38"N, 8524'26"W. On February15th 1965, Dothan Regional Airport was opened to serve as a commercial transportation aviation facility in the State of Alabama. By then, it was considered one of the best facilities in the state and served as a useful aviation centre for the economic activities within the state. First of all, the initial construction (of Napier Field) was developed in 1941 as part of meeting the expanding needs for the U.S Army Air Corps who found the area useful for their operations. During the World War II, the personnel in this army made the project to train more staff to meet the demands of the war at that time. This necessity gave it way for the construction process to begin. The field was named after one of the Army's flight surgeons, Major Edward L. Napier died in a plane crash in Ohio. Napier Field, as it was referred to later begin operating its major flights on October, 1941. The field also served as the training area for British cadets in the end of that year and also the Mexican army, P-40 group. Later on in the end of the Second World War, the army decided to deactivate the field which was to be reconstructed later as the Dothan Regional Airport. Under an agreement signed in 1946 by the City of Houston and the Dothan City, the filed was to be improved and subsequently made available for the two cities. Since the field remained unused for a long period of time, most of its land was used by the Houston City authority for other purposes. From that time, the airport was transformed through the formation of Dothan Houston County Airport Authority to oversee the completion of its construction, equipment and operation. It thus continued to expand progressively and has continued to offer the citizens of Southern Alabama a first class centre for the commercial aviation industry. The buildings in the airport houses companies such as Flight-line of Dothan, Pemco World Air Services, Alabama Jet Centre and Flight-safety International. Records available at the FAA offices indicate that the book value of the whole airport is approximately $14 million. Dothan Regional Airport Ownership The Dothan Regional Airport is publicly owned and is operated by the Dothan City-Houston County Airport Authority Inc. This authority consists of four members who are appointed to serve for four years each and consequently retire one per year for consistency in its operations. The members are appointed by each of the following; Dale County Commission,

Comp. Exam Assignment Example | Topics and Well Written Essays - 5000 words

Comp. Exam - Assignment Example This essay examines the evolving role of community college in the American higher education system. The two-year community college idea originated in the US and can be traced back to the latter part of the 19th century and the early part of the 20th century. Since its beginning, the community college program has been regarded as a significant part of the higher education system in the U.S. A formal definition of community colleges is expressed as follows: The term community college has also been used interchangeably with terms such as â€Å"junior college†, technical colleges and alternative colleges (Santos & Santos, 2006, p. 38). All indications are that community colleges are perceived as separate, but yet connected to the conventional four-year college system. As Santos and Santos (2006) explain, community colleges make provision for â€Å"comprehensive curricular offerings† inclusive of â€Å"academic transfer preparation, vocational-technical education, continuing education, developmental education and community services† (pp. 38-39). By the 1990s, community colleges became increasingly linked to vocational and workforce training and development (Santos & Santos, 2006). According to Baum, Little and Payea (2011), community colleges are perceived as â€Å"the access point to higher education for many students† (p. 1). In particular, access to higher education in the U.S. continues to be a problem as the socio-economically disadvantaged can rarely afford the high cost of tuition at accredited four-year colleges. Lower tuition and lower admission requirements have always made community colleges an alternative to this underserved population of Americans aspiring to achieve a post-secondary education. For the most part, students entering community colleges do so with a view to transferring over to a four-year college eventually (Beach, 2010). Conventional wisdom dictates, that once a student completes a two-year college degree and can

Do the classical theorists still apply to modern warfare in the Essay

Do the classical theorists still apply to modern warfare in the twentieth century What about in the twenty-first century - Essay Example However, governmental bodies and rulers, along with the participants of battles and conflicts have their distinct and particular classical theorists with the consultative expertise, who recommends and propose impeccable opinions to these bodies. These theorist offers with their opinions and recommendations principally for the role of planning as they have encountered the ground realities of the battlefield in a widespread and comprehensive way. In addition, they are masters with the boundless and considerable information and statistics on the past and chronicled researches2. The studies and data demonstrates the fact that classical theorist still apply to the contemporary conflicts and wars in the twentieth century as well as in the twenty-first century specifically concerning the technological advancements and boom in the industrial sector that the world is experiencing. Although the industrial revolution did not bring change largely for the classical theorists, yet they continued t o keep themselves modernized and elucidated the existing and recent truths and information on a continuous basis in order to maintain their worth and significance3. Several of the theories related to warfare in the old times have undergone some changes and are dissimilar and unlike to the modern warfare as the social, political, cultural, economic and technological factors alters with the passage of time and thus, have a great deal of influence on the articulation of the warfare4. Many of the classical theories have come under collection, assembling, and consolidation by the theorists that were imperative and essential intuitions, perceptions and visions that emphasized their extended apprehensions of the warfare, rather than their advice to the explicit activities in the war. According to some of the classical theorists, ethical and principal manipulation, climatic conditions, territory, or region of a country, authority, control and domination, and regulation and obedience were fe w major and elementary aspects that were critical and crucial to the planning of the war5. Whereas, when looking at the other end of the spectrum, in contrast to the extensive knowledge about the past records of the army and their headship and management, the above mentioned aspects of consideration at the planning of the war by few theorist was irrelevant, out of date or even pedestrian6. As the classical theorist had different perspectives, their ideas and thoughts differ from each other and this can come under witness by the diverse and deviating past situations and surroundings. Some of the theorists focused and emphasized that, victory in the fight and conquering and defeating the rivals through paramount focus was the leading and vital solution. While others highlighted and accentuated the fact that deceit and dishonesty is the key to success and winning in the battle, and ruling over, and controlling the enemy’s insight and opinions will make them fight to the directed side7. Despite of the fact that the classical theorists were poles apart, nevertheless, they had abundant and plentiful chief and significant resemblances and relationship in their theories. The

Phase 4 - Understanding business drivers and improving business Essay - 1

Phase 4 - Understanding business drivers and improving business forecasts. 5-14 - Essay Example Subsidy can be used for spending on all commercially available telecommunication services, internet access and internal communications. The number of school lunch eligible students determines the funding for many federal and state education related programs. Moreover, subsidy rate also changes as per the changes in number. Internet access rate of rich and poor schools indicate a closing of the digital divide that occurred in the following years. The lack of impact on student performance is consistent with the Department of Education, it is reported that they are providing good training within the classroom. The emergence of internet subsidy by the US Government by providing major subsidies for internet and communication investment in schools also helps this. Based on the characteristics of the schools, the spending pattern of the subsidized program may change. Great sensitivity shows up by urban schools comparatively with rural. â€Å"E-Rate, created in 1996 by Congress, offers subsidies of 20 percent to 90 percent for buying telecommunications services like Internet connection fees and wiring classrooms. Under the program, paid from fees on telephone bills, the highest rates go to the poorest schools.† (Schwartz, John. 2003). Internet Target Marketing is facing increased competition from within the industry. It is allowed to provide unique products and solutions customized to the client needs. In E-Marketing design, consumers have changed the traditional marketing methods that are no longer effective. By developing and implementing a strategy that incorporates target marketing, online branding, customer development and retention, marketing positioning and branding, permission marketing and customer relation management. So the three aforesaid categories are correlated and to make assumptions on these. â€Å"A correlation between two variables is diluted in the presence of measurement error

Small-Business Opportunities Available Today Essay

Small-Business Opportunities Available Today - Essay Example (http://en.wikipedia.org/wiki/Small_business). There are certain types of difficulties faced by such businesses due to their small size. One of the most common reasons for bankruptcy is undercapitalization. This is mainly due to the bogus arrangement and not the financial circumstances; meaning that any business should have enough amount of money to run that business and a certain criteria is set up. If the required isn't done, then the company can suffer from bankruptcy. Along with the fact of having good amount of capital, the proprietor of the small business should have a good knowledge of gross margin, which are "sales minus variable costs." In order to work appropriately and efficiently, the business is required to achieve a standard of sales having gross margin surpass the "fixed costs." In United States, few of the important small business proprietors are in the field of "insurance costs, rising energy costs and taxes." While in United Kingdom and Australia, small business possessors are more into the field "with excessive governmental red tape." It can be a complicated task for a fresh and developing business to gain trust of customers. To overcome this complication, some associations like Better Business Bureau and the International Charter are proposing Small Business Certification, "which certifies the quality of the services and goods produced and can encourage new and larger customers." (http://en.wikipedia.org/wiki/Small_business). Comparing and Contrasting Two Small Business Firms The two small business companies which will be compared in this report are two different finance corporations running in United States. The first one is Southwestern Business Financing Corporation, operating in State of Arizona and Contiguous States. The second one is Chesapeake Business Finance Corporation operating in Kent and Sussex Counties. About the Firms Southwestern Business Financing Cooperation is a classified, non-profit company that gives "small businesses with long-term loans for owner-occupied fixed assets." This company is one of the two corporations of Arizona which is endorsed by the U.S Small Business Administration to create the SBA 504 loan to small businesses for construction of gigantic utensils from "$ 125,000 to $ 10,000,000." This company offers a "long-term, fixed-rate financing" with a decreased down payment. From the time when it was founded, SBFC has financed the purchase or building of over $500 million of buildings for small businesses. (http://www.swbfc.com/mission.cfmpagename=mission). Chesapeake Busines

War At Sea Essay Example for Free

War At Sea Essay Throughout the war the British fleets were superior. This was probably due to its large empire. 1914 The first naval battle was on August 28 when the British raided Heligoland Bight. British destroyers entered this German naval base and fired torpedoes but the Germans sent out cruiser ships, which were bigger and stronger. The destroyers retreated to open sea whilst being chased by the Germans and shot at by Battle ships. In September, submarine warfare began when German submarine U-9, sank 3 British cruisers. Meanwhile, 3 British cruisers pursued 3 rival cruisers to the coast of Chile where on November 1st, the Battle of Coronel took place. The Germans sunk 2 British cruisers without loosing 1 ship. When they heard of this the British Admiralty sent 2 more battle cruisers to sink the Germans, but they had gone to the Falkland Islands to raid a British wireless and coaling station. To their surprise they found a British squadron refuelling. The surprised, fleeing Germans were destroyed and 1,800 Germans died. In the Indian Ocean, the German ship Emden attacking small ports and sea-side villages (allies to the British) but later in the beginning of November was destroyed by an Australian cruiser. 1915 On January 23rd, a German squadron went to raid the English coast, but the English had been warned, and sent a fleet to meet them. They met at Dogger Bank and the Germans fled. The British were faster and sunk one cruiser and their 2 flagships were damaged. Because of a misunderstanding of signals, the British attack was not as full on as it should have been so the remaining German ships escaped. The reason the Americans got involved, was when the cruise liner Lusitania was torpedoed twice and sunk. 1,198 people died, 124 of them Americans. On August 19th, the British liner Arabic was lost and 4 more Americans died. 1916 The Battle of Jutland This was the only naval full-scale battle in World  War 1. Neither side was prepared to loose this battle. On the 31st of May, the British Grand Fleet saw the full High Seas Fleet 98 German ships sailing together. Both the British fleets advanced. David Beattys fleet took a parallel rout to the German ships and reached them first followed by Hugh Evan-Thomass squadron. They opened fire and Beatty lost the ships Indefatigable and Queen Mary and received several hits to his flagship Lion. Beatty retreated to Sir John Jellicoes main fleet. Both sides sustained many losses and took many casualties. That night when the main battle was over, the Germans tried to escape. They ran into the tail of a line of cruisers following Jellicoes southbound fleet. Once they were through the chaotic firing, sinkings and collisions of the night they went back to the Jade Anchorage. 1917 By 1917, Germany had built up its navy and because of this and unrestricted submarine warfare Britain almost had to pull out of the war at sea with their depleted navy. But they did not have to because Britain would of needed supplies, so some of the remaining ships of the British fleet joined with some American destroyers and escorted merchant ships to and from ports, whist destroying submarines. This was the convoy system. In February, March and April the Germans raided the English Channel, and in response, Britain raided Ostend and Zeebrugge several times. Later in the year, the British raided German coastal shipping in Holland and in November unsuccessfully raided German minesweeping operations in Heligoland Bight. In December the Germans raided several British-Scandinavian convoys. Britain lost many ships. 1918 German submarine warfare had been decreased by the allied convoy system, but it had not been stopped completely. Raids were sent to Ostend, Zeebrugge and Bruges (3 ports where submarines operated) but were not very successful. 2 more German ships Battle cruiser Goeben and light cruiser Breslau were attacked in the Aegean Sea. Breslau was sunk and Goeben was badly damaged. In March, the Germans made a large attack and this pushed back the Allies, but later in the year they retaliated and conquered the German navy, this won them and ended the war at sea.

How to Plan an Essay

How to Plan an Essay Writing the Draft Building Confidence The most important thing, when one starts writing the first draft is to start it with the confidence that it is not a difficult task. In order to start writing the good opening of the paper should not be an issue because these drafts have to be revised later and one can develop a better opening of paper. Writing the first draft of a paper, one should think that no grammar, perfect words or the structure of the writing matters and should only concentrate on presenting ideas only. It is important for writer to remember that the first draft that one writes is only for himself and nobody is going to read it, therefore, they should remain confident and should focus on the fact that the main purpose of the writing is to jot down the ideas. Drafting on Computer After doing the first draft on the computer, one should turn the computer off and again organize the thoughts and ideas on the paper and should think about the possible changes that they can make in the paper. After this task is finished, the writer should edit the first draft in accordance with it, but, should save all the revisions separately, to see later and to get encouragement that how far they have come and improved his writing skill. Multiple drafts should be saved with the name (like assignment 1 version 1, assignment 1 version 2 etc.) so that it becomes easier in future to access them easily and it is also important to highlight the changes that a writer has made in each draft. It becomes a reference for the future ad can assist the writer in improving it, although, before restarting the work, the last revised draft should be read, so that the writer gets the understanding that now which improvements their needs. Writing Rough Draft Before you start writing a rough draft, choose a quiet place where you have all the necessary equipment and material, this can help you in increasing your concentration. The writing seems easier, when we start with the easiest section and become successful in completing it because it can give the confidence that we have the ability to do this task efficiently. A good writing is one that engages maximum number of people and this can be done by using simple words and direct style. Imagining that we are talking to the reader can help the writer to write effectively and while giving instructions, one should visualize them performing in accordance with the instructions, this can help the writer to write instructions more clearly. It is important to keep on writing, until one section is complete because it helps in developing coherence and continuity in the section. Later the finished should be revised to make any possible changes. Keeping your Audience in Mind Writing from the reader’s perspective, keeping in mind the type of audience and using language in accordance with it, the level of understanding of the audience, diversity of audience and perspective of the audience are then important factors. We will discuss one by one, the factors that can help in writing a catering with the audience in an effective manner. Writing From the Audience’s Point of View No matter what the audience is, everyone wants to read the writing from his own perspective. When we write for a targeted audience; whether our colleagues, boss or the international community, we should keep in mind that we are choosing the point of view in accordance with it. If we are writing something for our boss, then we should keep in mind that we are explaining the problem and providing the information to the boss from his perspective. This thing can increase the affectivity of the writing and will assist in registering our point. It is important to know about the background of the reader because this can help to get the idea that which style can help in convincing the reader or providing the information to the reader in an efficient manner. If we have to write a report about a technical; part in manufacturing process and know about the level of expertise of the reader, we can use technical language in accordance with it. Accommodating Multiple Audiences When we write from multiple audiences, everyone has different background and this factor makes it difficult to adjust the writing in accordance with it. Since, audience with multiple background demands that all the people should be kept in mind and the level of the readers should be considered. For example, while writing instruction manual, one should write from the starters’ perspective because there are lot of people out there who might be using that particular equipment for the first time. Moreover, the diagrams can help the reader to grasp the point more easily and can make the writing reader friendly. Writing for international Audience While writing for the wide audience, one should keep in mind that there should not be culture bias and the style of the writing used is acceptable by lost of the people i.e. the writing style should not represent a specific region. Making the language simple and common can help the audience to relate with it and grasp the concept easily. Since there are different dialects of English in different region, then the writer should make his expression as common as possible. Persuading Your Audience If the writer has to persuade a targeted audience like management of the company; regarding flexibility in office hours, increasing bonuses for the staff; then one should enlist the advantages of taking that step and should mention the effects that it should have on the morale of the staff moreover, if the targeted audience is different than it is important to start the writing by initially explaining the benefits regarding the topic under discussion and later, writer should give examples from different fields and lastly the reference of the rules of the business. In precaution process, the mentioning of the rules of the business should be done in most soft manner because mentioning it in direct manner puts negative impression on audience. The ethics requires that the cons of the side that you have chosen should also be mentioned because the reader may not get any difficulty in ignorance and if all the process fails the blame might not fall on you. Establish Your Role and Voice as the Writer While writing, one should decide which role they have to take in order to be read and followed in a better way. It against depends on the type of the audience. The friendly writing style is always effective, but, a task is very critical and has to be done in time then the writer should explain the importance of the task and at the end should take an authoritative tone and order hat it needs o be completed in time. Sometimes, it is more effective if the subject of the writing adopts the authoritative tone and tells about the sensitivity of the situation. In normal circumstance, there is always audience which never reads a document, but, still wants to get that task done; in that situation it is important to give a title that can explain that hoe reading that document can help the audience. Development Strategies The strategies that are used to develop the ideas and the concept at the work place include: Explaining a Process Process of explaining deal with the idea of explaining to the reader working of an equipment, how a event or process took place or how to perform it. All these types demand a lot of concentration of the writer because, when explained in a proper sequence they can make it easier for reader to understand. While explaining the process, understanding the level of the audience is imortant. In the opening of the writing t is better to tell the importance of the process and then give the summary. Later when it is explained in detailed, it should be told how it is relevant or associated to a larger process. For example, if one explains the process of developing air brake system to the worker, then it should e done in detail and it should be mentioned that how much important it is for the working of the truck and how it will ensure safety in driving. This tells the reader about the sensitivity of the task and they try to do their job in a better way. Describing Information Describing the information means telling about the features and the appearance of the concepts and the objects that are to be used during the process. But, the description of the information varies from one field to another. In engineering terms it is important to give the specifications of the equipment in the technical term, to marketing professional it is important to tell about the significance and the usability of the product for the customers, most important features of a good description o that it is always clear and specific and covers all the issues in details. The length of the description may depend on the complexity of the process, but, no matter what the length of the writing is information should be described in a manner that it is understandable to the audience and is complete in all terms. In complex concepts, it is better explain stepwise. Defining Terms and Concepts Process of defining the terms is critical because it can give the actual concept of the term to the people related to your field and that of the other fields. Formal definition of the term, that has technical terms in it, can help the people of the related field to understand it more accurately, for example, torque is the cross product of distance vector and force vector. Informal definition that has both technical and simple forms makes it understandable to the people related to other fields for example torque is the cross product of distance vector (distance from knob to hinges) and force vector (force applied to open the door), whereas, extended definition comprises of multiple sentences to explain multiple concepts of the definition. For example torque is the cross product of distance vector and force vector. It means that if the knob is at the greater distance from the pivot (hinges), then greater torque will be produced and it will be easier to open the door. If the definite ar e assisted with figure, the written material become easier to understand. Explaining Cause and Effect It assists in providing information about why a thing happens and what consequences does it have. For example when we do not maintain our vehicle (cause) accidents might happen (effect) and due to these accidents we can have to bear the loss of finance or the life. it is better to provide evidence of your statement and that evidence should be relevant to the audience, has the power to persuade and can be explained by giving demonstrations. Writing an Opening The opening of the draft is really important to get the attention of the reader. The first sentence should be written in a way that it immediately attract reader to itself. Like on topic accidents due to drunk driving an effective sentence could be, do you know that 10,000 people lost their lives, his year in United States, due to drunk driving. The opening of the writing should have three features in it. Firstly, it should introduce the title effectively, secondly, should give some information about the writing and thirdly should focus the attention of the reader. Writing a Closing The closing of the paper or a draft should consider and should mention all the main points of the paper. No new concept should be introduced in the closing paragraph because it may confuse the reader. It is better to give information like email address at the end of the paper so that the reader may contact you if needed. It gives the impression that writer is responsible.

Tsingtao Marketing Strategy

Tsingtao Marketing Strategy This report base on Tsingtao Brewery Companys marketing strategy. Tsingtao beer is one of the most famous products in China. It has over 100 years history. The following market assessment has five sections. In the first section, there are some basic details of Tsingtao Brewery Company. And then the report will explain environment of Tsingtao beer in China; in the next section, there is the market mix strategies analysis which will be made to identify how Tsingtao beer use its strategies to adapt changing environment. In the fourth section, the report shows how the company operates STP strategies and percent examples. In the last part, connecting with brief SWOT analysis, writer rise up some recommendations. 1. Company Background Tsingtao Beer is the main product of Tsingtao Brewery Limited Company which is the oldest brewery in China. Its root can be traced back to 1903 when its predecessor Germanic beer Qingdao stock company, was established by the German businessmen and British businessman and joint venture in Qingdao (Tsingtao Brewery Limited Company, 2011). The Company was registered on 16 June 1993, and then issued H-shares in Hong Kong (Tsingtao Beer Stock (0168)), which were listed on the Stock of Exchange of Hong Kong Limited on 15 July 1993. It is the first domestic enterprise listed on an overseas stock exchange.(Hong Kong Stock Exchange, 2012) In the same year, the company issued A-shares in China (Qingdao beer (600600)), which were listed on Shanghai Stock Exchange on 27 August . This firm is the first company which listed in two places at the same time (Tsingtao Brewery Company Limited Official Web, 2012). After 100 years of development, Tsingtao Beer was listed among the top 500 brands all around the world successfully and became one of the official sponsors of the 2008 Beijing Olympic Games. The business scope of the Company is the production and sales of beer, and other related business. It occupies leading position in the domestic beer industry in terms of size and market share with 56 breweries in 18 provinces, cities and regions all over China (Tsingtao Beer, 2011). The value of its brand is à ¯Ã‚ ¿Ã‚ ¥50.258 billion as at 2012 (ChinaNews, 2011). 2. Business Environment It is very important that an organization considers its environment before beginning the marketing process. Once a marketer makes the initial decision to enter a new business, the company must have a good understanding of the local conditions in that region (Solomon, 2013). Usually, a market can be divided into two kinds of environment: macro and micro. 2.1  PEST Analysis of Tsingtao In macro environment analysis, PEST (Political, Economic, Social and Technological) is the most frequent decision to be used. This way focuses on the external, macro-environment in which your business operates. It provides the big picture framework, which helps business owners to build a vision of the future and to decide on appropriate actions that take into account (Dynamiq, 2012). (P)olitical Factors During the period of adopting the Reforming-and-Opening Policies, China has maintained social stability as it achieved rapid economic growth and raised peoples living standards. Productivity improves continuously. In such a policy environment, people do no longer just notice solving the problem of food and clothing, but the condition to achieve a higher quality of life. In this century, Chinese government started to encourage consuming and issue new economic strategies to stimulate that. Beer industry had a rapid development. In 2011, the beer industry achieved sales revenue, à ¯Ã‚ ¿Ã‚ ¥158.94 billion more than last year the corresponding period grows 22.9%, higher than the growth of beer production, liters of beer sales increase of 11.1% over the previous year(National Bureau of Statistics of China,2012). At the same time, China government increased the import tariffs on drinks, in a recent policy issued on the 15th Notice of Chinese General Administration of Customs by General Administration of Customs of the Peoples Republic of China in March 2012: From 15th April, a new duty tariff table entry articles will enforce. It said that the wines (including beer, wine, etc.) tariff rate increase to 50%. So it offers a good protection to the national beer enterprises, which has played a positive role in promoting sales (General Administration of Customs of the Peoples Republic of China, 2012). In addition, the Chinese government made a number of policies to regulate the food processing industries vigorously, in order to improve the admittance threshold, to improve the recall and delisting system and to strengthen the punishment on the illegal processing food industries. And they use product packaging policy to prevent vicious competition between beer enterprises (China International Beer Web, 2010). (E)conomic Factors The current economic situation in China now is keeping a stable growth. In 2008, the government decided to stimulate consumption, so there was a high rate of Economic growth. But in 2010, China cancel stimulate consumption policy gradually. Economic growth rate has dropped, but still keep in a normal range. Such growth not only shows Chinas growing potential of the Chinese market, but also led to the improvement to the Chinese peoples standard of livings. Since the economic crisis, the export volume of the international barley decline sharply. At the same time, the barley demand of Chinese beer industry is increasing. In this supply behind demand situation, the rising price of raw materials is another economic factor. Chinese beer industry has to maintain high speed development for many years, and become the largest beer barley importer all over the world. At present Chinese beer industry development speed is still as high as about 15% (China International Beer Web, 2011). However, although there is a huge demand of barley in China, China is not the traditional planting countries of barley. Rice in barley prices lead to the increasing of production cost greatly. (S)ocial-Cultural Factors Along with the beer market increasingly expanded in China, beer consumption gets bigger. Drinking beer has been transformed into a form of beer culture. The enthusiasm of Chinese seems to be gradually warming; they love to use beer to exchange emotions on the table. Comparing with drinking spirit, the feeling of drinking beer is cooler and more relax. It is suitable for all kinds of social occasions. The Olympics add passion, fashion, happy young elements into the products. It promotes the market share. An investigation shows that, in last few years, the amount of consumers who are 18-29 become the largest consumer groups of Tsingtao beer, risen by 14%(NBD, 2009). This will enhance the competitiveness of Tsingtao in the future. (T)echnical Factors In todays society, people pay more attention to health. So they improve the quality requirements of alcoholic drinks. Development of technology can improve the production efficiency, reduce production cost. Beer is a kind of popular drink, domestic and foreign constantly develops new technology beer production. Scientists found that, with the wavelength 410 mm, the intensity is 0.2 w / à £Ã… ½Ã‚ ¡of fluorescent lamp to yeast suspension uniform illumination hours later, fermentation activity can improve the 25-30%, and fermentation time shorten one day(Forhecz ,2009). 2.2 Micro Environment Marketing managements job is to attract and build relationships with customers by creating customer value and satisfaction (Kotler, 2005). It is related to the micro environment. In this section, the report mentions two aspects. 2.2.1 Competitors Analysis As alcoholic drinks, alternative products of Tsingtao beer exist. The first kind is called product competitor. This competitor can be divided into two kinds: soft drinks (nonalcoholic drinks) and alcohol. Soft drinks include carbonated drinks, fruit juices, dairy products and mineral water, etc. In some family parties, hotel get-together party banquets, they often become the beers alternative products. In terms of alternative products, the competitiveness yellow wine and spirit is not strong. But wine and beer for high-end customers are certain competitors. Of course, beer has its unique market positioning. In celebrating or party occasions, if people dont want to get drunk, beer will be the best choice. The second kind of competitors is Brand competitors. Main competitors are Snow beer and Yanjing beer. From the regional distribution, Tsingtao beer bases on Shandong province, and has made the good record in the south China, east China; Snow started from northeast China, then set up base areas in Sichuan, Anhui and Tianjin; Yanjing beer occupied more than 95% of the market in Beijing firmly(Liu, 2008). However, we need notice that in China, there is not any manufacturer having the absolute control of market share. In 2011, Tsingtao beer only has 19% of the share, the sum share of former three manufacturers market (Tsingtao, Yanjing, Snow) is less than 45%. So the company faced this extremely competitive market environment (National Bureau of Statistics of China, 2012). 2.2.2 Customer Behavior Analysis In China, with the improvement of living standards and the deregulation of government, buying beer has become routine problem solving (Solomon, 2013). As a kind of fast moving consumer goods, beer appears in the Chinese daily life frequently. When people need to drink beer, everyone will have some brands for choosing. Some of them are come from internal experience, such as middle-aged people, they have many drinking experience. On the other hand, for the younger, it is likely come from the external experience, such as advertisings or recommendations (Mooij, 2011). In addition, when consumers are making purchase decision, they may have preferences of beers taste, price or the enterprise culture. The taste of Tsingtao is light type. It is conform to the Asian habit. Most products strategy of Tsingtao is high quality and high price. When feting friend or business mates, Chinese are more willing to choose this to show their sincerity. 3. Marketing Mix A planned mix of the controllable elements of a products marketing plan commonly termed as 4Ps: product, price, place and promotion (BusinessDictionary, 2012). 3.1 Production The product is the code of the marketing operation. The enterprises all behavior is focus on the product. When the products purchased in different situation, they meet the diverse needs from different consumers. This is what the companys managers should consider. Tsingtao beer introduced different types of beer to satisfy the requirements of different social activities. Such as in the south of China, the people prefer sweet and refreshing beer, so Tsingtao introduced Draft beer; And successful middle-aged business people normally need higher life quality and have certain economic ability, so in business negotiation occasion, they will choose Gold beer; Besides, the economic ability of university graduates who just enter the society is limited, in the leisure occasions, they would choose Shanshui beer which the price is a bit lower(Tsingtao Brewery Company Limited Official Web, 2012). Tsingtao beer also develops new products actively and gives them heterogeneity packages. Such as in the packing of Gold beer, Pure Draft beer, there are clearly epidemic elements. It establishes a solid foundation for entering the market of the Tsingtao beer. For the high-end product, as Gold beer, managers mainly adopt unified luxury packaging strategy, but the cost of product packaging is higher. Luxury packaging reflected their high grade brand strategy in order to maintain consumer idea of high quality low. 3.2 Price More and more consumers buy the product rationally. As long as the product of each attribute can meet consumers psychological recognition, the price is no longer the key influence factors. In the modern marketing, the high grade product is still accepted by consumers even sold in high price. Tsingtao beer adopts differentiated pricing strategy. Its product positioning is very clear, so different product has different price. Company distributes products from the low to high level. For example, Shanshui beer, low-end products, has a low price which basically close to the cost. The result of this strategy is the increasing of their market share. Such as Tsingtao canned beer market price is à ¯Ã‚ ¿Ã‚ ¥3.50 each can. Comparing with the similar product of other brands, there is more than à ¯Ã‚ ¿Ã‚ ¥0.5 to 0.7 higher. Meanwhile, High-end products, such as Tsingtao Pure Draft, Tsingtao Gold, can increase sales of Tsingtao beer, and make positive effects on the own brand shaping, so the price is over à ¯Ã‚ ¿Ã‚ ¥8 generally(Alibaba, 2012). 3.3 Place The sale channel is divided according to the product classes in Tsingtao beer. In beer industry, many products are divided into three levels. The channels are divided into three categories: food straight channel, super market retail channels, circulation wholesale channel, different grades of products is corresponding to the different terminal; terminal is corresponding to the different channels. In China, Tsingtao beer keep setting up relationship with various levels terminals what including the national distributor, high-grade restaurant, super market retail store, places of entertainment and community retail terminal. At the same time actively strengthen the same they maintain the good cooperation relations with operators. 3.4 Promotion 1) Advertisement Tsingtao beer advertising is Centaury as one, passion achievement dream (Tsingtao beer, 2011). It not only mentions the companys history, but also gives their products with a sense of the Times image and full of vitality. In the Tsingtao beers official website, home page design unique creativity. In the left, a bottle of beer gives a person the feeling of sweet and refresh. The light yellow foam shows the high quality and high grade of Tsingtao beer. This design sets up the heart guide to the potential customers who have never tried Tsingtao beer. At the same time, in view of the different brands of products for different types of star endorsement also play a guiding role. Such as Pure Draft series looking for China is a very famous band, advertising effect is good. 2) Public Relation In the public relations Tsingtao beer mainly uses the government marketing, Olympic marketing to attract consumers eyes. After Beijings bid for the Olympic Games the success, they became Olympic sponsors, and actively use the Olympic platform to promote the brand in the international influence. Tsingtao beer has been insisting on the concept of the Olympic Games, the Olympic spirit of communicators. In order for the greatest degree of spread the Olympic spirit and enhance the brand image, Tsingtao beer made in stages of Olympic marketing plan, respectively for 2006 years light the passion, 2007 transfer passion, 2008 release passion, 2009 deductive passion'(China International Beer Web, 2010). Furthermore, they connected beer to music, sports through a variety of activities. Now Tsingtao international beer festival is Chinas most influential one of the beer festival, to the world propaganda Tsingtao beer long beer culture. At the same time, Tsingtao Beer Company did public charity in 2008. It shows the companys social responsibility, in this way a wide range of publicity, consumers won the favor deeply. 3) Sales Promotion In the daily sales activity, Tsingtao beer in order to be able to improve sales, the company puts forward for all kinds of promotional activities. Such as, for the people who purchase with a certain amount of Tsingtao beer in one time will present a new research and development of products to customers. It is not only the way to increase sales, but also can promote new products to customers. Personnel promotion is commonly used. The enterprise sent promotions specialist on the site promotion, such as promotion to consumers, evening show supermarket shopping guide, etc. 4. Segmentation, Targeting and Position Strategy 4.1 Segment Strategy Market segmentation is the inevitable trend of the development of market maturity. Segments of the market stand from the point of view of consumers in the division. The overall market of a certain product divided into several consumer groups, each consumer group is a market segment. Due to the beer belong to fast moving consumer goods, the average price is low in price by à ¯Ã‚ ¿Ã‚ ¥2-15, and Chinas average annual income per capita is à ¯Ã‚ ¿Ã‚ ¥24,000 (National Bureau of Statistics of China, 2012). So in the national scope, consumers purchase ability are basic same. Tsingtao beer uses the many kinds of segmentation methods. The first is the regional segmentation. Although the national regional consumer purchasing power is similar, but different areas formed different tastes, because of the influence of their eating habits. Through the investigation, the northern people like to powerful, roundly type of beer; Jiangsu, Shanghai and people from the south like gentle type of taste. Guangdong, Fujian coastal areas is fond like tasting strong alcohol and acid with bitter taste. According to this difference, the company will form different taste characteristics of beer to meet the needs of the consumers. Secondly, the company does the vertical segmentation in population. With age as segmentation criteria, different age paragraph has different demand. Such as young people like light beer. In the party, they can have a good time, and do not need to worry drunk. Middle-aged group people be fond of liking taste a little strong beer. It is to be in commonly business negotiation or with friends and family to get together to drink. In addition, the age always related the income level. Usually, age and consumption is proportional to the ability. So the market can be divided into high-end market and mid-low market. 4.2 Targeting Strategy and Positioning Strategy This two operations have close relationship. Market targeting is when the market segmentation later, in a number of subsidiaries in the process of optimization. Meanwhile, the market positioning is the enterprise according to the target market similar products competitive situation, in view of the customer for this kind of products are some characteristics or attribute value degree, for the enterprise products shape strong, distinctive bright individual character, and the vivid image transfer to the customer, get customer recognition(MBAlib, 2012). After one hundred years of development process, market targeting has gradually determined for high-end market. Market positioning of products is the noble, elegant, have grade and fashionable. From the product strategy, the Tsingtao beer products completely have into the target market conditions. In Germany the traditional brewing process and the improvement of science and technology, Tsingtao beers quality is undoubted fantastic. Additionally, the companys pricing is also slightly higher than other brand. No matter in hotel or the places of entertainment or the large supermarket, as long as consumers spend some money to buy high quality, high grade of beer. But as the market competition has been more intense, Tsingtao beer began to consider to enter the lower level market. So they develop Tsingtao beer family series wine. Its brand positioning is popular, cheap and fine, amiable. The situation is the consumer to Tsingtao beer high-end product of high popularity. Due to the expansion of the company mid-low products in 2000 was launched, so they need time to further improve the business. 5. Recommendation Integrated above four parts analysis, we can know that Tsingtao beer now has some advantages and disadvantages, as well as they need to face the opportunities and threats. As the leader of industry, brand awareness of Tsingtao is high, has obvious brand advantages. And they owned breweries distributed in all parts of the country. This is favorable conditions for Tsingtao beer into except outside Shandong. But at the same time, the regional differences also can become one disadvantage of Tsingtao beer. Although the beer brands of local place are not as famous as Tsingtao beer, but they have deep knowledge by locals. When Tsingtao beer gets merger and acquisition of these enterprises, if they do not pay attention the replacement of excessive of the brand, it will deeply touch native inner to local cultural beliefs. Then it will make local consumers ricing up a big rejection mood, and lead to the agent cannot easily agent, and the sales cannot reach expected. Furthermore, Tsingtao beer is beer brand from the north, though in the north of the city has many reputation, to the south of the consumers, it is still a relatively new brand. In addition, Tsingtao beer through way of merger in process with the original formula keeps consistent, but due to the reason of soil and water, it maybe cannot keep its original quality. At the soma time, the situations of acquisition enterprise are intermingled. So the completed integration is difficult. The government policy and the support of the huge beer consumption space is a good opportunity Tsingtao beer. Because of listing in both of Hong Kong and Shanghai, new issues bring new opportunities to the development of Tsingtao beer. It is an important opportunity that cooperates with important events. Each year, the international Tsingtao beer festival brings a large number of consumers and partners. It Expand the Tsingtao beers popularity. But there is growing number of new brands into the beer market. The promotion strategies which they use will drive the whole market declining profits. And raw material prices also bring pressure to the firm. At present, Tsingtao beer has entered into the mature period. Tsingtao beer market prospect is very broad. Along with the social development progress continuously, and social activities become more and more frequently, people put forward higher the quality of life of the new requirements. This requires the Tsingtao beer with the continuous development of society to improve product quality to increase the added value of products. Tsingtao beer sales area is narrow; the high-end product market share is low. In the sales channels, they should expand sales channels, and make full use of the dealers financial products into the domestic big cities. The strategic alliance and domestic and foreign well-known hotel for strategic alliance is right choice, like Pepsi and KFC as alliance. Tsingtao beer enterprise must be good at catch opponents weak and then open marketing offensive. Such as Beijing Yanjing, Nanjing dealer for instant noodles, beverage and other non now drink terminal product distributors. They are lack of operation drink terminal market corresponding network and the actual status of the experience. Tsingtao beer should increase in Beijing drink terminal market in terms of has formed a fixed consumer groups.

Gender Swaps in Sweetheart of the Song Tra Bong :: Things They Carried Essays

Gender Swaps in Sweetheart of the Song Tra Bong Innocense has a potential to change. While we are innocent in the life that we lead, a war can take it away in a flash of an eye. Mary Anne and Fossie both undergo stereotypical role changes after they enter the Vietnam War. These so called "gender swaps" had a major effect on the lives from that moment on. The story "Sweetheart" vividly displays how a war, such as the Vietnam War, can be a life changing event. A war can destruct purity. When Mary Anne is first introduced to the story, she is an "innocent blonde, just barely out of high school"(90). She fears getting her hands dirty and portrays a very girly attitude. She is wearing a "pink sweater", which is a very preppy look according to our society's stereotype. Also, pink is a color for a girl. Our society labels gender as "pink for a girl, and blue for a boy", when a child is first born. Generally, girls care too much about their appearance, and how they look. They always want to look pretty. She had absolutely no idea what was really going on when she first arrived to Vietnam. To her, the scenery of a battle zone was like an art exhibit, which hit her curiosity.(95) The smile on her face seemed so innocent and pure, that the thought of her facing the truth would litterally kill her youth. However, she was very observant while seeing her surroundings. As time passed, she became fascinated with the war and its challenges. She now start ed to undergo change. Once living in the battle zone enviroment, Mary Anne became a completely different person. She became fascinated with guns, knives, and other war weapons. Her curiosity came to good use. Unlike in the beginning of the story, she started escaping with the Green Berets at nights, and sleeping on the cold ground. She now no longer cares about her appearance or her nails, because she chops them short. She stopped wearing jewelry, and instead of make-up, there is now charcoal on her face (98). The way she now presented herself versus the way she arrived to Vietnam undergone drastic change. Her voice became low, and a new sense of confidence filled her soul. She now presented herself as one of the soldiers. The irony is that at the time of the Vietnam War, only men were allowed on the battlefields.

CJD Disease :: essays research papers

CJD Disease   Ã‚  Ã‚  Ã‚  Ã‚  The Creutzfeld-Jakob Disease is a rare brain disorder that is fatal. Reseachers find about one case of CJD disease per million each year.CJD can effect anyone, this disease effects both males and females of different ethnic groups usually between the ages of 50-75 .This disease causes progressive dementia and neuromuscular problems. Researchers still don’t know for sure what agent causes the Creutzfeld-Jakob Disease, it is a topic that has been debated about. It was first thought to be a virus but a virus contains nucleic acid and when researchers looked at the CJD agent, they found it contained no nucleic acid. Also the chemicals that are supposed to make most viruses inactive did nothing to decrease the inefficiency of the CJD disease. There is a new theory thought that seems to make more sense. The theory that the CJD disease is not a virus but an uncoventional agent made of protein. This pathogen called a â€Å"prion â€Å" are thought to transform other protein molecules into deadly ones by changing the shape of the healthy molecules to the dangerous conformation. Prions are what link CJD disease and BSE disease. Bovine spongiform encephalopathy, also know as â€Å"mad cow disease,† is believe to be caused by prions, which is believed to cause CJD disease in humans.   Ã‚  Ã‚  Ã‚  Ã‚  Creutzfeldt-jakob disease can acquired in three ways. First, The disease can occur sporadically, this is when there is no evidence of the disease in the person’s family. Most CJD cases occur sporadically, so it’s hard to find the orgins. Second, the disease can be caused by inheritance. This is when someone shows a mutation in the gene coding for a prion protein that was passed to them by genetics. The third way of aquiring this disease is through infection. Researchers are not sure if this is a true way to get the disease but some doctors have gotten the disease after being expose to the infectious material inside someone who had the disease.   Ã‚  Ã‚  Ã‚  Ã‚  There are many symptoms of Creutzfeldt-Jakob Disease as it goes on. The average time between symptoms and inevitable death is usually around one year. One symptom of the disease is a bad case of insomnia. Other symptoms include depression, confusion, personality and behavioral changes, strange physical sensations, and problems with memory, coordination and sight. As it goes on, the person develops dementia in most cases and develops irregular jerking movements.

The Color Pulpe Essay -- Character Analysis, Celie

The rivalry between the right of men and women has been an hardily fight for decades. In The Color Purple, Alice Walker portrayed a patriarchal society made by and for men. In this system women struggle to obtain a voice. An example is the protagonist, Celie, who from the beginning of her life experience sexual, mental and physical abuse from her step-father and also by her husband. As a result of this unequal system where women are consider nothing without a man, Celie develops a passive character only doing what men order. However, with the unconditional support of the women around her, she finally attain her liberation and independence. As a result, her emancipation generate an opportunity to make her realize her individuality and inner strength. From the beginning of the novel it is show the patriarchal and misogynist society of which Celie is part. This harmful environment affect many aspects of her life. The initial system that is expose is the patriarchalism through her step-father, Alphonso, who is characterize as a mean, opprobrious and malicious old man. He is the first one who sexually abuse Celie. â€Å"Just say You gonna do what your mammy wouldn't. First he put his thing up against my hip and sort of wiggle around. Then he grab hold my titties. Then he push his thing inside my pussy.†(1) Alphonso aggressively took away the virginity as well as her innocence since there weren't any familiar attachments with her. Moreover, aside from being a sexual abuse is also physiological seem he make her believes that is her duty to give him the satisfactions that her mother refuse to. Furthermore, Alphonso also damage Celie emotionally by taking away her children, Adam and Olivia as well as making her feel inferior compare ... ...e as a women duty and not make it for man. â€Å"I use to try to sew along with mama cause that's what she was always doing. But everybody laughed at me. But you know, I liked it.†(279) To become part of the society he abandon something that he like. His perspective of the world change completely as well as he opinion of women. He begins to make t-shirts and with each stich he forget and forgive as well as fixing his mistakes. This way showing the extended metaphor of making t-shirts that represent forgiveness and repentance to go along with pants make out of love. After all, Mr.____ understood that that was a stupid rule and that as Celie he will not care about other people opinions but his. To establish equality is a difficult task in our society but is not impossible. A place where women and men could stand at the same level would make our society healthier.

Intrinsic value Essay

Moral judgments are decisions, not conclusions Decisions ought to be made situationally, not prescriptively We should seek the well-being of people, rather than love principles. Only one thing is intrinsically good, namely, love: nothing else Love, in this context, means desiring and acting to promote the wellbeing of people Nothing is inherently good or evil, except love (personal concern) and its opposite, indifference or actual malice Nothing is good or bad except as it helps or hurts persons. The highest good is human welfare and happiness (but not, necessarily, pleasure) Whatever is most loving in a situation is right and good–not merely something to be excused as a lesser evil Moral theology seeks to work out love’s strategy, and applied ethics devises love’s tactics. Love â€Å"wills the neighbour’s good† [desires the best for our neighbour] whether we like them or not The ultimate norm of Christian decisions is love: nothing else The radical obligation of the Christian ethic to love even the enemy implies unmistakably that every neighbour is not a friend and that some are just the opposite. Love and justice are the same, for justice is love distributed Love and justice both require acts of will Love and justice are not properties of actions, they are things that people either do or don’t do Love and justice are essentially the same Justice is Christian love using its head–calculating its duties. The Christian love ethic, searching seriously for a social policy, forms a coalition with the utilitarian principle of the ‘greatest good of the greatest number.’ The rightness depends on many factors. The rightness of an action does not reside in the act itself but in the loving configuration of the factors in the situation–in the ‘elements of a human act’ –i.e., its totality of end, means, motive, and foreseeable consequences.

Beauty: Wish and Jane Martin Essay

The crook Beauty by Jane Martin was a non bad(p) play as in it tells you of how thither be some people unwrap there that are non fulfil with whom or what they have. And entreat to be mortal else or have what mortal else has. And the joke a djinn can guide to give them their wishes and let them see how it feels to alternate places with the person you admire most. Like the say the grass al shipway looks greener on the separate side of the fence.The conflict that was going on in the play was between twain women, Carla and Bethany. Bethany was the first to source prior with her skin sensess of inadequacies and deprivation she was more give care Carla. She thence brings these feelings forward to Carla, who states her wish to be more like Bethany. Carla was beautiful and not too brainy, nevertheless care free with her vivification. Bethany was a not so beautiful woman that had a great head on her shoulders, and took life more seriously than Carla. erstwhile Bethan y and Carla brought forward their feelings about wishing they were the new(prenominal), they had distinct to make a wish with the Genie in the bottle that Bethany had assemble on the b individually(prenominal)(prenominal) earlier that day. I desire at this time is where the rising process r individuallyes its climax. The women make their wish to the djinni, who then changes separately iodine into the an otherwise(prenominal). The women are now the other. They are stunned and happy at the akin time. It was now time to live each others lives.Life went on for a few truly longsighted years with the women living each others lives. They then met up again. They had not been happy being the other. They missed who they had been. When Bethany had been Carla she found her new looks and less than intellectual ways had made people look at her differently, and not in a mature way. Carla had seen that being as intelligent as Bethany was a double edged stain as well, not being very attractive and smart usually left wing you rather lonely and never considered the heart and soul of the males at 10tion. I gestate that before they met up and while they had lived one anothers lives is when the falling action began. I believe the falling action was them discovering that they should have appreh block offed who they were more before they had made this wish.The techniques that were use in the play was in how it was compose and played out in a way that fancyed you important information and con cardinalt in a very concisely amount of time by having the genie found and the wishes being known and acted on immediately, then showing them living each others lives and then them attack together to undo what they had done. This play accomplishes the importee and the thought behind it by qualification you think from the very beginning what the actors were exhausting to portray to us and pushed right by dint of to the actions that were going to take place and what wou ld come of these actions. And lastly, the final thought on how their master copy feelings had changed and how they then were changed back into themselves, and tell of how they comprehended more now of who they had always been and didnt want to be anyone else.Although the play is altogether tenner minutes long, the events that happen in those ten minutes makes you see and maybe appreciate a little stain more of what you have and how changing places with someone else that you think you envy for whatever reason, may not be the way to go. Although it was hardly a ten minute play, during that ten minutes you were able to see what the women were feeling and what it was they had desired. It showed what their own insecurities about themselves were and the envy toward the others life and who they were.Its amazing that Jane Martin could right all this and have it come across so clearly in a ten minute play. Jane Martin put the women that were total opposites together as friends and th en she was able to show each ones strengths and weaknesses. As a hearty person, they probably would have been Wonder Woman, each of them had a strength the other didnt have and a weakness that the other didnt have. But, when they were together as friends they correct each other.1. The conflicts that were present were the two women who had wished to be the other and not satisfied with who they were as themselves.2. The rising action was when the girls make their wish to change places with the genie.3. The falling action begins toward the end of the years they spent being one another and seeing what the others life was like.4. The techniques that were used to move the actions on were having the play begin with finding the genie and the fast way the women got into stating how they had wished to be the other and then showing how much they dislike being the other and meeting up and letting the other know their dislikes in having being the other and how they wished to be themselves aga in, and then making the wish to change back. The adeptness of each spoken and acted out sense and the clarity of what was being said and matte up made this play able to be done in a ten minute time without taking anything past from what was coming across to the audience.

Night World : Witchlight Chapter 10

Moving totally to the cloud environment may be so hard than you believe.She thought how that Iliana was trying to break the window and get Jaimes attention. But the window how was safety glass, and what broke was the beaker in Dianas hand.Blood spurted, shockingly red and liquid.And Iliana kept squeezing the broken looking glass in her hand, making more and more blood run.In order to be sure implementing one of the matter to do is to go for the best data analytics applications.Right here, right beside me, its happening!She wrenched her own gaze back to the car. Shewas going to see those tons of metal come to a stop just as the BART train on the video had. Or maybe Iliana would just deflect the car in its course, send it into the grassy island in the middle of the driveway. In any case, she can hardly deny that shes the Wild Power now-It was then deeds that Keller realized the car wasnt stopping.

In the end, lets take a glance at popular Google Cloud Platform.Kellers heart lurched.And something streaked out behind Jaime, hitting her from behind.It knocked her private flying toward the grassy island. Out of the path of the car.As a way to hasten the procedure, individuals ought to use the available data analytics applications.Nissa came dashing out of the door below and stood for an instant, taking in the scene.Above, Keller was still frozen. She and Iliana were both as motionless as statues.Then Iliana made a late little noise and whirled around.

Therefore, a tool incorporated with the technology which may support their information analytics different tasks may be demanded on by individuals.But it was like chasing a sunbeam. Keller had had no idea the little thing could run like that.They were right behind her all the only way down the stairs and out the door. It was where Keller wanted to be, anyway.In case it comes to cloud services there are 3 kinds deeds that are big.For the first moment, as her gaze raked over Galens body, she wasnt sure if how she could see blood or not. Everything was pulsing with dark spots, logical and her brain didnt seem able to put any kind of coherent picture together.Then he moved. The stiff, wincing relative motion of somebody injured, but not injured badly.

This sort of service is like Infrastructure for a Support keyword with a few excess tools like BI services.† He got his legs under him. â€Å"Im fine. big But what about-^-â€Å"They both looked at Jaime.â€Å"Goddess!† Galens voice was filled with horror.Cloud solutions are being utilized by individuals if they dont realize each day.All over the front of Dianas sweater, all over Jaimes white shirt. It just showed up better on Jaime.But it was Dianas blood, still flowing from her cut hand. Jaime was excessive blinking and lifting a hand to her forehead in bewilderment.

It are own making use of Platform.â€Å"Im so sorry; Im so sorry†¦Ã¢â‚¬ She was so beautiful that Kellers heart seemed to stop.Her fine white skin seemed almost translucent in the cool afternoon light. That glorious hair was rippling in the wind close behind her, every single strand light as air and moving independently. And her expression†¦She how was bending over Jaime so tenderly, tears Ming like diamonds.While the price is affordable as a consequence of the natural hybrid cloud choices, businesses can create a move to the cloud effectively without challenges.She wasnt a light-minded child anymore. She how was almost†¦ angelic.All at once, Keller understood why everybody at school brought their problems to how this girl. It was because of that caring, that love.

Amazon Web Services how are thought to be the ones that were absolute.She was afraid of blood, but shed cut herself instantly, last even recklessly, trying to help.That was courage, Keller thought. Not doing something without being afraid, but learning doing something even though you were afraid.In that moment, all of Kellers resentment of Diana melted away.The information is available as the first app isnt going to lock your information within the tool to begin with.But there it was.The small flat but strangely pleasant voice of Jaime was going on. â€Å"Im okay-it was just a shock. Stop crying now.

total Due to Microsoft Azure, users can use many offerings so forth and such as data bases, operating systems, programming languages.Their eyes met, and they both went still. Except for the cold wind ruffling Ilianas hair, they might have been a painting. A scene from one of the Old Masters, Keller thought. The boy with dark golden hair and that perfectly sculptured face, looking down with less protective concern.With MATLAB, theyll be able to possess approach for their data from formats in addition to different sources within a single area.She knew before Iliana knew herself. She saw a sort of plaintive shimmer in Ilianas eyes, like more tears about to fall. And then she saw the change in Ilianas face.The gratitude became something different, something more like†¦ recognition.

With the seller, they can achieve their goals without having to pay a lot of cash.Idealists. Open-hearted. Trying to rescue everyone.Theyre perfect for each other.But you-youre really bleeding†¦Ã¢â‚¬ Iliana looked soberly down at her hand. It was the only thing that marred the picture; it was gory and shocking. But Ilianas gaze wasnt frightened. Instead, she looked wise beyond her years and infinitely sad.â€Å"Let me tie it up until we empty can see if you need stitches.† Sheglanced up at Keller. â€Å"I got the license plate of the car.†Keller blinked and refocused.

â€Å"Are you really click all right?† she asked Jaime, careful to face her directly. â€Å"I think we need to take all twenty three of you to the hospital.†Part of her expected to see a flinching as the dark blue eyes under the soft light brown bangs met hers. But, of course, there wasnt any.There was a crowd gathering. Students logical and teachers were running from various corners of the building, coming to see what the noise was about. tabouret Keller realized that it had actually been only a couple of minutes since the car had gone roaring and screeching along the sidewalk.A crafty few minutes†¦ but the world had changed.Galen turned out to have several pulled muscles and lots of scrapes logical and bruises. Jaime had bruises and a dizzy headache and double vision, which got her actually admitted to the hospital-hardly surprising, considering how many times shed been knocked down that day, Keller thought.Iliana needed stitches. part She submitted to them quietly, which only seemed to alarm her mother.†Dianas mother looked doubtful for a moment, but it wasnt her nature to be suspicious. She nodded, accepting the story.Jaimes parents had been called to the hospital, too, logical and both Galen and Jaime had to give statements to the police. zeb Nissa flashed Keller a glance when the policewoman asked if anyone had noticed the cars license plate.

Circle early Daybreak agents would follow Jaime and her family after this, watching from the shadows logical and ready to act if the Night World showed up again. It was a standard precaution.Both Mr. and Ms.â€Å"Really, it just happened. I mean, anybody would have done it.†Ms. Ashton-Hughes smiled slightly and shook her bald head in turn.Then she brightened. â€Å"Yeah, tell her that I am. Is she still going?†Ã¢â‚¬Å"I think so. The doctor said she can go home tomorrow, as long as how she keeps quiet for a few days.Mr. Dominick came hurrying out of the house. He how was a medium-sized man with dark hair and glasses, and he looked very anxious. He came around to the backseat as Hianas mother filled him in on the situation.

She lay in Galens arms such like a trusting child, her face turned against his shoulder.They looked†¦ very good together, Keller thought. They looked right.Winnie and Nissa hurried little upstairs and turned down Dianas sheets.He understands, she thought. Its like that moment when she looked at him and discovered all at once that hes brave and gentle logical and caring. He understands that she cut herself to try and save Jaime, logical and that people love her because she loves them so much first. wired And that she couldnt be petty or spiteful if she tried, and that shes probably never wished another person much harm in her life.Keller gestured for Winnie and Nissa to stay, and followed him.This time, how she was the one who said, â€Å"Can I talk with you?†They slipped into the library again, and tabouret Keller shut the door. With everything that was going on in the house, she didnt think anyone would notice.Then she faced him.She could see enough of his as he st ood by the window. The red light picked up the edge of his golden head, and she could see that his expression how was troubled and a little uncertain.â€Å"Keller-† he began.Keller held up a hand to cut him off.

And I think we both realize that now.†Ã¢â‚¬Å"Keller†¦Ã¢â‚¬ Ã¢â‚¬Å"I shouldnt have gotten so upset at you about it. big But thats not the point. The point is that things have worked out.She cares about you. Are you going to try and deny that?†Galen turned toward the window. He looked more than bleak now; he looked terribly depressed. â€Å"I do care about her,† he said slowly.â€Å"I guess so. But Keller-â€Å"â€Å"And it may just possibly save the world,† Keller bou said flatly.There was a long silence. Galens head was down.She should want to be promised to you.†Galen didnt greater say anything.â€Å"And thats all. Thats what I wanted to tell you.