The Catcher in the Rye- Sally Hayes :: essays research papers fc

Sally Hayes is dim person whose phoniness blinds her from Holden’s cries for help and dismisses him when he needs her most, her phoniness changes Holden and he himself is forced into bad decisions because of it. When Holden is waiting for Sally in the lobby of New York's Biltmore Hotel, the place is filled with girls his age, and he's watching them. â€Å"[I]t was sort of depressing" (123), thinking about what's going to happen to most of the girls he sees. They're all going to have conventional lives, he thinks, married to boring men. However, Holden later decides that life with a bore might not be so bad after all. At least a bore has control and a plan for his life, something he sees as admirable in Sally and a wish for himself. However, when â€Å"Sally started coming up the stairs, and [Holden] started down to meet her† (124) it represents the relationship between the two, Holden is always taking those few steps down as to not make Sally look dumb and she must always go the extra mile to show him how intelligent she can be. This relationship is highlighted during the intermission of the play when Sally is always looking around to find someone that she knows, as if she is tr ying to prove that she has intelligent â€Å"[s]trictly Ivy League† (127) friends. "I'm crazy," (125) Holden says, â€Å"a madman†(134). Of course, he means these statements as figures of speech, but they still indicate that he has some idea that he's behaving erratically. Sally suggests that they go ice-skating that is where Holden's troubles begin coming to a head, uncharacteristically he's willing to see himself, and not the rest of the world, as the problem. "I don't get hardly anything out of anything," he cries. "I'm in bad shape. I'm in lousy shape." (131) Unlike his use of "crazy" and "madman" earlier, this is no figure of speech for Holden. He's serious, he's admitting he's in trouble, and he's asking Sally to help him. However, Sally Hayes is the last person who might be willing to help him. She hardly understands most of what he's saying to her, despite her feeble attempts. Holden makes the further mistake of asking her to come live in the woods with him. Her response would be funny if Holden's con dition weren't so serious. As he has done all along, he's trying to reach out to someone.

The Day That Wal-Mart Dropped the Smiley Face

Case I The Day That Wal-Mart Dropped the Smiley Face Retail giant wal-mart annually spends close to a half billion dollars on advertising, so the company’s decision in the first month of 2005 to run full-page ads in more than 100 newspapers was not really surprising. What was surprising was the copy in those ads, which said nothing about low-priced toasters or new music CDs. Instead, the ads featured a photo of workers in their blue Wal-Mart smocks and a letter from Wal-Mart CEO Lee Scott. Scott’s letter was blunt and to the point: â€Å"When special interest groups and critics spread misinformation about Wal-Mart, the public deserves to hear the truth. Everyone is entitled to their own opinions about our company, but they are not entitled to make up their facts. † Not the sort of message many would expect from a company whose television ads often feature a yellow â€Å"smiley-face† flying around a Wal-Mart store lowering prices. But it is a clear sign that Wal-Mart believes it can no longer afford to ignore several societal trends that threaten the company’s success and profitability. Wal-Mart is the largest and most successful retailer in the world. It employs more people than any other private company in the United States (almost 1. 2 million) and has world-wide sales of over a quarter trillion dollars, more than four times that of its nearest competitor. The foundation of this impressive record is the company’s ability to keep it promise of customer-friendly service and low prices. But with success comes attention and not all of it good. Several lawsuits claim Wal-Mart shorts overtime pay and one lawsuit claimed female employees face discrimination in pay and promotions. Wal-Mart’s expansion plans have also run into trouble, as some cities and states, citing concerns ranging from low wages, inadequate benefits, environmental damage, and harm to local economies, have passed laws to make it difficult or impossible for Wal-Mart to build its giant superstores. In response to past criticisms of its diversity policies, Wal-Mart created company-wide postings of promotional opportunities, created a new position for a director of diversity, and slashed the bonuses of managers who fail to achieve diversity hiring targets. Scott himself stands to lose $600,000 from his annual bonus if Wal-Mart does not meet diversity goals. Recent years have also seen the CEO spend more time meeting with investors, community groups and the media. But in recent years Wal-Mart has begun to use advertising as a way of addressing criticisms that the company is not a good employer. At first, much of this advertising was â€Å"soft-sell† emphasizing happy Wal-Mart employees. The new campaign is clearly more direct: The copy seeks to address misperceptions about employee wages and benefits, noting that full-time company employees are paid an average of $ 9. 8 – substantially higher than what is required by federal law (%5. 15). The copy also notes that a majority of Wal-Mart employees said benefits were important to them when they chose to take a job at the retailer. Complementing the ads is a PR campaign in select cities using employees and press conferences. In Tampa, Florida, for example, employee Michael Mar tin told reporters, â€Å"I’m making more after working four years at Wal-Mart than I did after nine years at Winn-Dixie. † Martin, a department manager, noted, â€Å"I left Winn-Dixie because I couldn’t get a promotion. Here I got one after six months. † Why is the company using a new approach? â€Å"For too long, others have had free rein to say things about our company that just are not true,† said lee Scott, president and chief executive office. â€Å" Our associates [Wal-Mart speak for employees] are tired of it and we’ve decided to draw our own line in the sand. † It is too soon to know if the campaign will succeed, although some are already skeptical. According to retail marketing consultant Jordan Zimmerman, aggressive mage campaigns like Wal-Mart’s are rare and costly. And ads that directly address the company’s critics will not likely replace the company’s regular advertising (including the smiley face), which is not scheduled to change any time soon. But the new ads do constitute a small change in the nature of the dialogue Wal-Mart has with consumers and society. Only tie will tell if they help Wal-Mart to stay on top. Questions: 1. What is Wal-Mart doing with its latest campaign? What are the difficulties involved in such an effort? 2. A recent Advertising Age article noted that Wal-mart customers are less likely to read newspapers and more likely to watch television than the population as a whole. Why, then did Wal-mart choose newspapers for its new campaign? 3. Analyze this Wal-Mart campaign and explain its purpose referring to the discussion in this chapter of the roles and functions of advertising. What is its primary purpose? Do you think it will be effective at accomplishing that purpose? Case II Toyota Goes after Tuners Young people with limited incomes often look for a great deal on a new car. One way to save money is to forgo options and upgrades, like a sunroof or a CD player. But when Toyota introduced its funky â€Å"Scion† brand, it considered offering a version without something most people assume comes standard: paint. Although they ultimately decided against the idea, at one point Toyota’s plan was to sell the brand with just gray primer. Toyota wasn’t really targeting people so cheap they wouldn’t spend money on paint. Just the opposite – the car company was going after a group with money to burn, called tuners. Tuners are young car buyers who live to customize hteir cars. The trend really began among young Asian Americans, who typically bough t inexpensive Asian import cars and then spent thousands of dollars customizing them. The hobby has spread to other young people, so that today Asian Americans are a minority of tuners. But Japanese brands remain the cars of choice among those dedicated to creating a work of art on wheels. Explaining the idea of a â€Å"no paint† option, Jim Farley, Scion general manager, says, â€Å"As much as possible, we want to give them [tuners] a black canvas. † What does a tuner do with his car? He (or she; women make up almost 20 percent of the tuner subculture) might take a basic Honda, add a large and loud exhaust system, paint the intake manifolds, and add ride-lowering springs. Other popular add-ons are technologies that increase vehicle speed, like turbochargers, superchargers, and nitrous kits. And there are some serious bucks involved. The Specialty Equipment Market Association estimates that auto after-market spending (spending on car accessories after the original car purchase) increased from $295 million in 1997 to 2. 3 $billion in 2002. The motivation? â€Å" You build a car for yourself,† says one day install on Acura RSX Type-S engine into his Honda Civic. â€Å" The satisfaction is in making it your own and knowing that nobody will ever have something that’s the same. † The amount of money tuners spend is reason enough to attract the attention of marketers. GM hoped to interest tuners in its Saturn Ion, Chevrolet Cavalier, and Pontiac Sunfire when it when it launched a â€Å" Tuner Tour† of 10 National Hot Rod Association races. GM allowed young car enthusiasts to play games and enter contests for prizes, as it in turn collected names and e-mail addresses. GM’s focus on relationship marketing makes sense because tuners don’t watch a lot of TV. Both Mitsubishi and Ford believe the best way to reach them is with product placements in movies (Mitsubishi bought air time in the popular for (â€Å"2 Fast 2 Furious†). But even companies selling products unrelated to cars are interested in the tuner lifestyle. Pepsi has hired tuners to customize some of its promotional vehicles. Which brings us full circle back to Scion, Toyota’s goal is to make the new car an immediate hit with tuners. So rather than spend a great deal of money on network television, Toyota decided to sponsor a 22-minute movie On the D. L. The movie is a comical docudrama that tells the story of a pair of musicians trying to obtain their first drivers licenses. The stars are musicians trying to obtain their first drivers licenses. The stars are musicians from youth-oriented bands: Ahmir â€Å"Questlove† Thompson, from the Roots, and DJ King Britt, who played for the Digable Planets. The film premiered at the Tribeca film festival, after which segments were shared on peer-to-peer networks such as Kaazaa. Toyota hopes that enthusiasts will download the segments and share them with friends. Questions: 1. Why are tuners so attractive to marketers, even after accounting for their spending power? 2. Evaluate Toyota’s strategy of targeting tuners with the Scion campaign. What are the difficulties for a large company in marketing effectively to a youth-oriented subculture? What techniques do you think companies like Toyota are using to try to understand their market? 3. Explain how â€Å"tuner† campaigns, such as those by GM and Toyota, work. Analyze these campaigns using the Facets Model to identify the effects they are designed to achieve. How would you determine if these campaigns are effective? Case III Starbucks Makes TV Less Intrusive Starbucks coffee is now sold in grocery stores but how many people realize it? To get that message out, the well known coffee house chain needed to reach its customers nationwide with that message. Television commercials would be the obvious way to reach those people, but Starbucks’ management knew that their customers are not big fans of television commercials and resent the interruption of their favorite program. That’s why starbucks has been such an infrequent advertiser on TV. Its on-air promotional activities have been limited primarily to radio and its only previous use of TV had been support announcements on public TV. That was the problem facing Starcom’s MediaVest group. The agency used a creative solution: It recommended a partnership with the Bravo cable network. Bravo would run four Independent Film Channel (IFC) movies on Friday nights for a month and Starbucks would buy all the commercial time surrounding the movie airings. The MediaVest team knew that Bravo’s â€Å"IFC Friday† night films would be a good way to reach the stakeholder audience because research had described that customer base as people who are up on the latest trends, like to attend live performances of the arts, are apt to see a movie during the weekend it opens, and generally are interested in cutting edge things. Mediavest calls this customer â€Å"the attuned explorer. † Even though Starbucks bought all the commercial time, the MediaVest team recommended letting the movies run uninterrupted. Starbucks’ advertising message was delivered in supporting Bravo promotions of the movies during each week leading up to the Friday night telecast. About 40 seconds of each 60-second preview spot showed scenes from the movie and 20 seconds promoted Starbucks s the movie sponsor. Other promotional activities were also used in support of the campaign. One month before the movies aired, a $1 off coupon for a bag of Starbucks Coffee was sent to 3 million targeted consumers around the country, along with a viewer guide introducing the Starbucks-sponsored independent movie festival. Starbucks billboards also appeared during the movie month coinciding with the independent film industry’s annual telecast, which aired on both Bravo and IC. The innovative Bravo partnership wound up not only increasing sales of Starbucks Coffee by 15 percent for the month the campaign ran, but also increased viewership on Bravo by 33 percent. These results led the campaign to be named a Media Plan of the year by Adweek magazine. Questions: 1. What was the problem Starbucks wanted to overcome in order to effectively advertise that its coffee brand was available in supermarkets? 2. How did the partnership work? Is there anything you could recommend that would extend the reach of this campaign? Case IV Wpp’s Owner-a British Knight with Every (Marketing) Weapon at His Disposal To the uniformed, nothing about Martin Sorrell or his company, the WPP group, may be quite what it seems. Although he was awarded a knighthood, Sir Martin is anything but a reserved aristocrat. And while WPP is one of the four largest agency holding companies in the world, the initials actually stand for Wire & Plastic products, the British company Sorrell used to gobble up some of the world’s most famous advertising agencies. The roster of agencies now under the WPP’s wing includes industry leaders Ogivly and Mother, Burson-Marsteller, Hill & knowlton, young & Rubicam, and J. Walter Thompson, to name just a few. Large conglomerates like WPP made frequent headlines in the 1990s, a period of great consolidation in the advertising industry. Faced with harsh economic and business realities, individual advertising agencies chose to give up independent existence in order to become parts of large communication companies that offered clients all the tools for an integrated campaign, including advertising, direct marketing, public relations, and sales promotion. In the new millennium, dealing with one (or several) of the four large holding companies, WPP Group (England), Interpublic(U. S), Publicis Groups (France), and Omnicom (U. S), is the way the world’s biggest advertisers do business. While each of the conglomerates is led by a charismatic and dynamic individual, none appears to have an edge on Sorrell, who was described in a recent Fortune article as â€Å"†¦confident, witty, and a tod arrogant, talking rapidly about the future of advertising and the challenges of keeping fractious clients and ad agencies happy. † Fortune also noted that â€Å"In an industry populated by shameless schmoozers, the 59-year-old Sorrell is in a league of his own. † These characteristics have served Sorrell well, In 2004 he squared off against rival Publicis Groups and its CEO, Maurice Levy, in pursuit of one of the last great independent agencies, Grey Advertising, New York. During the battle Advertising Age opined that Publicis had a big advantage because Levy and Grey chair Edward Meyer were friends and had spoken about merging in the past. In addition, both Grey and Publicis created ads for consumer giant procter & Gamble, while WPP agency Ogilvy & Mather counted P&G’s competitor Unilever among its most important clients. It is customary for agencies not to work for competing accounts. ) A Unilever spokesperson, asked for his thoughts about the possibility of working with an agency that created ads for his most important rival, suggested that â€Å"In the past, we’ve not seen it to be such a good idea. â€Å"But nobody familiar with Martin Sorrell was surprised when at the end of the day he convinced Grey to sign with WPP and persuaded Procter & Gamble to stay as well. Unlike many of his peers, Sorrell has never written a word of copy, nor has he ever penciled a print design or directed a broadcast commercial. Sorrell’s talents are organizational and strategic; although he is an expert in the world of finance, Sir Martin cautions, â€Å"I may be a bean counter, but I’m not an accountant. † To drive home the point he posed for WPP’s annual report surrounded by lima and pinto beans. So how does Martin Sorrell continue to win in the high-stakes agency world? His vision, developed years before most of his rivals caught on, that twenty-first-century clients would want a complete menu of marketing communication services, all of which work synergistically, is one important reason for his success. Tenacity, energy, focus, and a willingness to do whatever is needed to win are also traits that come to mind. All these are illustrated in the story of Sorrell’s drive to land Korean giant Samsung when the company put its advertising up for review in the spring of 2004. Samsung spends almost $400 million each year supporting its brands, which is reason enough for agencies to salivate for the account. Sorrell believes that the company holds even greater appeal because of his forecast that advertising growth in the twenty-first century will come disproportionately from Asia. So Sorrell did whatever he could to attract Samsung’s attention. Like any savvy agency head, he assigned his best people to generate creative ideas to pitch to Samsung executives. But unlike most agency heads, he didn’t stop there. After discovering that a Samsung-financed museum was having a grand opening in Seoul, Sorrell jumped on a plane and ended up being the only agency person there. Samsung executives found themselves receiving emails from Sorrell at all time of the day and night. Peter Stringham, marketing director of HSBC, a company that Sorrell landed after several years of trying, commented, â€Å"Martin can be quite persistent. He was there from the first meeting to the last. He’d pitched to us a couple of times before and not gotten the account, but he’d had his eye on it for years. † Needless to say, in the fall of 2004, Samsung announced it was awarding its account to WPP. In the new millennium, British knights may not wear armor, carry a crest, or rescue damsels in distress. But Sir Martin Sorrell knows how to triumph in the competitive world of advertising agencies. Questions 1. Why do large clients like Samsung wish to work with giant holding companies like WPP instead of with smaller agencies? 2. What qualities help Sorrell to be successful? Why are these qualities so important for his company’s success? 3. Explain how Martin Sorrell wins clients and builds positive agency-client relationships. How does he see the agency’s role in marketing? Case V Boycott This! A recent ad for a Nike hiking shoe used copy that was probably intended to be humorous. The copy suggested that Nike’s shoe could help the use avoid turning into â€Å"†¦a drooling, misshapen non-extreme-trail-running husk of my former self, forced to roam the earth in a motorized wheelchair with my name embossed on one of those cute little license plates you get at carnivals†¦. Marcie Roth, an advocacy director for the National Council on Independent Living, didn’t find it funny. â€Å"Nike is trying to be sensationalist, and they’re doing it on the backs of the disabled,† thundered Roth, adding, â€Å"We won’t tolerate it. † Nike apologized and immediately pulled the ad. But Roth announced that her group was interested in more than just an apology, because the disabled, in Roth’s words, had been â€Å"dissed. † Nike was asked to include disabled actors in its ads and hire a greater number of disabled workers. Otherwise, suggested Roth, Nike could expect a boycott. Boycotts are certainly one way for consumers to let advertisers know when they’ve gone too far. While some advertisers, notably Benetton, delight in creating controversy, that vast majority try to avoid the unwanted attention and possible loss of sales that a boycott might bring. Armed with this knowledge, consumers and interest groups regularly threaten boycotts and there are several Web sites that track the dozens of product boycotts that re occurring at any given time. Recently the Web site â€Å"Ethical Consumer† listed boycott of Adidas (for allegedly using kangaroo skin in the manufacture of some boots), Air France (for allegedly transporting primates), Bayer (for allegedly supporting policies favoring the use of genetically modified crops), and even entire nations (Israel, China, Morocco, and Turkey). Although Ethical Consumer’s rationales for supporting boycotts appear motivated by left-leaning or pr ogressive concerns, conservative groups use them too. The American Family Association, based in Tupelo, Mississippi, has sent tens of thousands of e-mails threatening boycotts to advertisers Geico, Best Buy, Foot Looker, and Finish Line. The AFA is not upset with the ads placed by these companies, but rather with the program in which the ads appear: South Park. The AFA claims its e-mail campaigns caused Lowe’s, Tyson, ConAgra, and Kellogg’s to stop placing ads in ABC’s surprise hit Desperate Housewives. Some companies resist boycott pressures. Proctor & Gamble ignored AFA pressure to stop its support for gay-friendly legislation in Cincinnati. Subway Vice President Chris Carroll said his company ignored threatened boycotts caused by the company’s decision to run ads in a documentary that was unflattering to Democratic presidential nominee John Kerry. And then there’s Pepsi. In 2003 the brand signed hip-hop artist Ludacris to appear in a â€Å"fun-oriented† campaign, but outspoken cable show host Bill O’Reilly immediately ripped Pepsi and urged â€Å"†¦all responsible Americans to fight back and punish Pepsi for using a man who degrades women, who encourages substance abuse, and does all the things that hurt†¦the poor in our society. I’m calling for all Americans to say, ‘Hey, Pepsi, I’m not drinking your stuff. You want to hang around with Ludacris, you do that, I’m not hanging around with you. † A Pepsi representative appearing on O’Reilly’s show denied that the artist’s provocative lyrics (one album featured a song called â€Å"Move Bitch†) were relevant to the Pepsi campaign. But the following day Pepsi canceled the campaign. For viewers of a certain age, the entire affair was reminiscent of the controversy that erupted several years earlier when Pepsi canceled ads featuring Madonna after she appeared in a controversial music video. But Pepsi’s decision did not mark the end of the controversy. After the announcement, Ludacris and the Hip-Hop Summit Action Network, an organization run by his producer, Russell Simmons, threatened their own boycott. Following several days of negotiations, the second boycott was called off. Ludacris would not be a spokesperson for Pepsi, but the soft-drink giant agreed to a deal to make a multi-million-dollar donation over several years to the rapper’s foundation. Questions: 1. What do you think about consumer boycotts? Are they unhealthy attempts to infringe on the speech rights of others? Or are they a healthy sign that consumers can take action against the ethical lapses of advertisers? 2. How should a company respond to the threat of a boycott? Consider the different responses of Nike, Subway, Lowe’s, Proctor & Gamble, and Pepsi. How well do you think each of these companies reacted to boycott pressure? Did any of the companies hurt their brand because of the way they reacted to boycotts? 3. How would you review advertising ideas that you suspect are controversial and might generate a backlash? Is it ever justified to â€Å"push the envelope† in the areas of good taste and social responsibility? How would you decide if such approaches are effective? Case VI How Advertising Works If It Walks Like the Aflac Duck You’ve probably never heard of the American Family life Assurance Co. , nor likely to be familiar with its primary service: supplemental workplace medical insurance, a type of insurance that is used by people to help cover the many loopholes and deductibles in their primary insurance coverage. Then again, if you are like 90 percent of U. S. onsumers, maybe you have heard of the company. In its advertising it calls itself â€Å"AFLAC. † The four-year AFLAC campaign is the work of Linda Kaplan Thaler, owner of the New York agency that bears her name. Thaler’s ads are not known for their subtlety. Among her credits are the Toy’s R Us jingle â€Å"I don’t want to grow up,† and the successful campaign for Clairol Herbal Esse nces, featuring on â€Å"orgasmic† hair-washing experience. The Herbal Essences ads strike some as funny, others as quite possibly offensive, but sales of the product have skyrocketed to almost $700 million a year. In many ways Thaler’s ads hearken back to the 1960s, when it was common to feature â€Å"sex, schmaltz, chirpy jingles and ‘talking’ babies and animals,† as the New York Time’s advertising columnist Stewart Elliott puts it. Industry insiders have been known to snipe at Thaler’s work, and few would describe her campaigns as â€Å"edgy. † But as Maurice Levy, CEO of the giant advertising company Publicis, observes, â€Å"There are people who do advertising for what I call the advertising for the consumer. She is doing advertising mush more for the consumer. Thaler herself notes, â€Å"We’re doing our job when we find ways to get people to buy things. † Thaler’s AFLAC ads, by almost any measure, are her best. Almost all feature a white duck desperately screaming â€Å"AFLAC† at people who need supplemental insurance. Unfortunately, the duck’s audience never quite seems to hear him. Most of the ads contai n a fair amount of slapstick, usually at the expense of the duck, whose exasperated-sounding voice originates with former Saturday Night Live cast member Gilbert Gottfried. He’s got the right answer but nobody is listening, and that’s a situation that resonates with people,† says Kathleen Spencer, director of AFLAC’s corporate communications. â€Å"There’s also just something inherently comical about a duck. † The campaign has been enormously successful. Since the ads first began running, brand name awareness has increased from 15 percent to 90 percent. Over the same period year-to-year sales increases have almost doubled. Dan Amos, CEO for AFLAC, believes that â€Å"our name recognition with our advertising campaign to truly help our company. In 2003 Ad Age named the commercial featuring the duck and the Amazing Kreskin (who hypnotizes a man into thinking he is a chicken) the most-recalled spot in America. But what makes the AFLAC campaign truly remarkable is how little it has cost the company. The duck has a higher Q score (a measure of a character’s familiarity and appeal) than both Ronald McDonald and the Energizer Bunny, but whereas Energizer has spent almost a billion dollars over 15 years on advertising, and McDonald’s spends almost $700 million every year, AFLAC’s ad budget is only $45 million a year. There is no denying that Thaler’s work for AFLAC is a triumph of both effectiveness and value. Questions: 1. Some viewers don’t like the AFLAC ads. Can an ad still accomplish its intended purposes if people find it annoying? 2. The AFLAC campaign is more than four years old. In your opinion, will the campaign stay effective for the foreseeable future? 3. What makes AFLAC ads so effective? Is it something more than their entertainment value? If so, what else contributes to their success?

A Synopsis of the Movie Fight Club Essay

The movie begins as Jack, the protagonist, is trapped in a state of insomnia by his job at calculating the cost of recalling a faulty car as opposed to paying court settlements to the relatives of the people killed by that car. He then recommends the one that seems less expensive. While he tries to argue with a doctor about how he can start sleeping, the doctor happens to make a sarcastic remark about how if he wants to see real pain he should go to a support group for men with testicular cancer. Jack takes this remark literally. It is there that he meets Bob, whom I shall describe shortly. Anywhere, he begins to find the support groups addictive, and attends more and more of them, and finds that they allow him to sleep. Soon after in the movie we find Jack meeting Tyler Durden on a plane trip, and when his apartment later explodes Jack meets Tyler Durden in a bar. Having agreed to let Jack stay at his house, Tyler asks Jack to punch him. He tells Jack this will make him feel that hi s life was indeed exciting, and Jack obliges. They begin to fight, and others begin to stand around, wanting to join as well. They gather together, protesting amongst themselves that society was trying to turn them into wimpy and uniform machines and preventing them from feeling like real people, constantly telling them that they need to buy all sorts of stuff that they only need because the advertisements said they did. Pretty soon there are weekly gatherings of these men, waiting for a chance to fight one another, and then they move into the basement of a local bar. More and more men begin to attend Fight Club with the express agreement that they would not mention it, and rumors begin to circulate of Clubs in other cities. Gradually Durden begins to make the Club more involved, giving out â€Å"homework assignments† such as to start a fight with a stranger and lose. Thus Jack finds himself watching as Durden institutes Project Mayhem, an outward attempt at changing society based on widespread attacks on coffee franchises and corporate artwork. Finally Durden plots to blow up ten major credit card companies, with the intent that to erase everyone’s debt would create chaos, and allow society to re- organize itself from that chaos. Many critics of the movie found it to portray antisocial behaviors as a valid way of expressing oneself. (Particularly if only the beginning and middle of thi s movie are looked at.) They argue that its violence is there merely to draw an audience. This is supported by numerous instances of young men and boys vandalizing cars as was done in the movie or forming clubs of their own. Therefore many say that the movie succeeds in condoning what the ending condemns. They say that it promotes violence by making it seem so attractive in muck of the movie, regardless of the conclusion. With this argument in mind, we shall proceed with our analysis of the movie itself. One of the principal themes in Fight Club is its treatment of violence and its relationship with masculinity. The men in the film are portrayed as confronting a society which gives them little meaning and refuses to give them what they feel to be a birthright, a meaningful, productive place in society. Tyler Durden, the leader of Fight Club and the manifestation of the angry, alienated, and purposeless feeling, articulates this, â€Å"We’re the middle children of history, with no special purpose or place. We don’t have a great war in our generation, or a great depression. The great depression is our lives. The great war is a spiritual war. We have been raised by television to believe that we’ll be millionaires and movie gods and rock stars–but we won’t And we’re learning that fact. And we’re very, very, pissed off.† The men in this movie, having their traditional masculine role of breadwinner seemingly denied by feminism and left with meaningless corporate jobs compensate for this loss of masculinity and control by re-affirming their masculinity for themselves through the only masculine behavior they still can do: fighting. According to Jackson Katz: One way that the system allows working class men (of various races) the opportunity for what Brod refers to as â€Å"masculine identity validation† is through the use of their body as an instrument of power, dominance, and control. For working-class males, who have less access to more abstract forms of masculinity-validating power (economic power, workplace authority), the physical body and its potential for violence provide a concrete means of achieving and asserting â€Å"manhood†. Bob also fits this description of fighting as compensation for that sense of paralysis preventing men from being either a crucial part of society or being able to change it so that one can be. Through a combination of the treatment for testicular cancer and of increased estrogen as a result of his steroid use while a body-builder which Bob was left with unusually large breasts and left him with very little perception or himself as masculine or valuable to anyone. However, Bob later appears in the movie as a member of Fight Club, where he finds that once again he can act â€Å"like a man† and feel as if his masculinity is validated. Jack finds Durden’s assertions that the men in their generation have no other wa y to express their individuality or to free themselves from materialism than to fight each other, and to use their fighting as a method of filling the void left by the removal of worthy roles for men in society. In the beginning of the film Jack is using mail-order catalogs, becoming so obsessed with buying whatever he sees advertised in them that his orders become an end to themselves. I would flip and wonder, â€Å"What kind of dining room set ‘defines’ me as a person?† He became so obsessed with obtaining what he saw in the catalogs that he filled up his apartment with furniture and all sorts of other stuff he didn’t need. This seems also to address the increasing assertion by advertisements that you can be defined and given a soul by acquiring products. Durden also spoke of this sort of cycle: â€Å"Look at the guys in fight club. The strongest and smartest men who have ever lived — and they’re pumping gas and waiting tables; or they’re slaves with white collars. Advertising has them chasing cars and clothes. A whole generation working in jobs they hate, just so they can buy shit they don’t really need.† He was alluding to the shackles that a culture based on acquisition has on its members, and inviting these members (namely men) to throw off the shackles and prove that they didn’t need a better dining room set to define them. All they needed, he assured them, was to fight, and would show their humanity and masculinity through that. During another one of his outcries about the male relationship with society, Durden once came upon a designer clothing billboard featuring a muscular man in jeans and no shirt, and criticized it much like various critics of ads which use unrealistic shows of feminine beauty to sell products asked, â€Å"Is this what a real man looks like?† After smearing it with blood, he proclaims, â€Å"Guys packing into the gyms, all trying to look like what Calvin Klein says. Fight club isn’t about looking good.† Susan Faludi, author of Stiffed: the Betrayal of the American Man† calls this sort of â€Å"ornamental masculinity† a major factor in the â€Å"Angry White Male† mentality: The more I consider what men have lost–a useful role in public life, a way of earning a decent living, respectful treatment in the culture–the more it seems to me that men are falling into a status oddly similar to that of women at midcentury. The ’50s housewife, stripped of her connections to a wider world and invited to fill the void with shopping and the ornamental display of her ultrafeminity, could be said to have morphed into the ’90s man, stripped of his connections and invited to fill the void with consumption and a gym-bred display of his ultramasculinity. The empty compensations of a â€Å"feminine mystique† and transforming into the empty compensations of a masculine mystique. Douglas Rushkoff gives his account of the switch from a linear and continuous world to one that was non-linear and discontinuous. Before this switch, middle-class men were seen as valuable and benevolent authority figures who were a pillar of society and who always succeeded in bringing home food for the table because his work paid relatively well. The society felt that there was value also in acquiring as many new and technologically advanced possessions as possible, which allowed for the men to ensure that their wives would find it enjoyable to expend all of their energy at home, cooking and vacuuming and buying better things for cooking and vacuuming. In this way men were given the great majority of political power and respect. However, the awareness of the corruption in politicians’ lives from Watergate, the national confusion after a country was able to watch Kennedy assassinated on TV, and possibly the most lasting of all, the first time that ordinary citizens were able to see combat in Vietnam on the nightly news, creating a much more suspicious outlook on the government and military, caused society to become discontinuous. The former male status symbol was gone along with continuity, replaced by gender equality which prevented men from using the feminine mystique to their advantage, making them less likely to have a dependent wife and family. They lacked that meaning which they had when they were providing for their offspring and mate, to put it in a biological concept, so their motivation to work was largely gone, with consumerism alone unable to fill the void. Their power having toppled, the male now tried to fill this void and prove that he indeed was still a man for society. Consumerism was unable to do that anymore, and so the male body itself, as Jackson Katz said, became the tool. This is shown by the film, in which Tyler Durden attempts to destroy the discontinuous society which tells him that he should not have this total control. This is shown by his completely anti-feminist outlook, particularly his meaningless sexual relationship with Marla Singer. â€Å"Except for their humping, Tyler and Marla were never in the same room†¦Ã¢â‚¬  Jack relates. Tyler also describes a generation of unaggressive men â€Å"raised by their mothers†, that characterized his peers who grew up in a time of increased divorce rates and in turn grew up without fathers. â€Å"The last thing we need is another woman.† He gives reason to his masochistic fights and burns by saying that you could create pain for yourself, thereby â€Å"hitting bottom†. He describes it not as a painful and agonizing experience, but a turning point, where you are going to feel excellent after having your teeth knocked out no matter how bad your station in life is. And so Durden’s scheme to create chaos which would then begin society anew, Rushkoff would say, actually was showing that he was trying to mold society around himself. Meanwhile Jack in the end renounces Tyler’s ideas of violent upheaval, instead deciding that he would accept society as discontinuous and use its discontinuity as part of his life. This film therefore shows the advantage in not letting what happens matter to you such as it would in a linear world. Edward Herman’s perceptions of the film would be those of contradiction, largely centering around the fact that the movie is marketed and designed to make a profit, yet at the same time it criticizes the idea that you need to buy what society tells you to buy and that material goods are unnecessary to life. He might postulate that the companies had realized that a capitalistic message promoting conformity doesn’t sell, and instead used and anti-capitalistic message of being skeptical of what society and everyone else tells you to make an even greater profit (much like Sprite’s paradoxical campaign which made fun of soft drink ads, then told people to buy Sprite). he would observe in short not that corporations indeed rejected themselves, but that they now make themselves even more effective by letting people pay to watch them pretend to do so. My own impressions of the movie are that along with its messages on corporations and their relationship with the identity crisis in American men is that it also offered a lot of information on the ultimate problem with taking violence as a way of demonstrating masculinity. This is especially apparent with Bob, who, managed to rediscover his manhood in Fight Club and in Project Mayhem, but was also killed while part of the latter. Fol lowing his death, he is spoken of by his comrades as if he had never been human. This is saying that to become part of violence unquestionably despite perceived acceptance and purpose is to swap one form of denial of yourself for another. Bibliography. Katz, Jackson/ authority on phenomenon of violence and its link to masculinity and cultural trends creating this phenomenon/ Advertising and the Construction of Violent White Masculinity This article discussed the use of violence by white men as a tool to regain power they feel to be lost to other groups. Discusses overuse of portrayals of violence and its symbols in advertising. Faludi, Susan/ author of Backlash and Stiffed: The Betrayal of the American Man, a contributing editor for Newsweek, â€Å"The Betrayal of the American Man, At Ground Zero of the Masculinity Crisis, The Ornamental Culture, Beyond the Politics of Confrontation† Newsweek, (09-13-99) â€Å"It’s ‘Thelma and Louise’ for Guys†, Newsweek (10-25-99) These articles discuss how men have reacted to the identity crisis from their loss of job status and expresses that much of it comes from a modern image of manhood impossible to attain and in the latter relates such phenomena to the film . Fletcher, Kim, â€Å"Male Fantasies† The Spectator (11-20-99) Much like Faludi in that it concludes that film is the result of male feelings of inadequacy in modern culture addressing the question of how to react. Rushkoff, Douglas/ author of Media Virus and Playing the Future among others content take from excerpts of Playing the Future This book describes the cultural evolution caused by the digital age and resulting in adopting non-linear thought and in chaos mathematics. Herman, Edward/ linguistics professor at MIT, comrade of Noam Chomsky â€Å"The Propaganda Model Revisited† from Capitalism and the Information Age This essay enlightens as to the role producers’ and reporters’ personal biases and more particularly of their desire for profit plays in how the media portrays certain events or whether they even mention certain events at all. Braun, Bill, â€Å"Auto dealership vandal released after finishing ‘bootcamp'†, World Staff Writer final home edition (date not given) This, among other articles, outlined or mentioned the violent and anti-social effects that the film seemed to have on the younger adults and adolescents, such as forming their own little fight clubs or vandalism. Uhls, Jim Fight Club screenplay available at http://geocities.com/scifiscripts/scripts/fight_- club_shoot.txt

Understanding and Management Diversity

Understanding and Management Diversity Introduction Cultural diversity refers to the range of different people we have in this universe. Some scientists argue that just as biodiversity is important to the survival of all animals in the food chain, so is biodiversity. It invokes all areas of our social activities, from employment, entertainment, educational policy, reaching into the health policies we partake of (Bledsoe, 2010 23).Advertising We will write a custom essay sample on Understanding and Management Diversity specifically for you for only $16.05 $11/page Learn More Western countries are not devoid of racial profiling, in fact, most western civilizations are often seen in light of subjective criticism for not recognizing diversity of its people in its true sense as evident in crusades for diversity (Harvey, 2008 49). Certainly looking at history, we can appreciate the importance of cultural diversity. The inventions of the early times from various social settings located in different plac es all over the world, give a general view of the good of several cultures brought together to form today’s great nations. China’s invention of the compass put the western civilization in touch with other continents via navigation. We cannot fail to appreciate the invention of numbering system as discovered by the Arabs, in Arabic numerals. Spanish civilization also contributed their Mediterranean knowledge and astronomy, medical, optics and geometrical knowledge to the western world, Europe to be precise (Harvey, 2008 48). Managing diversity We can define diversity management as organizational management procedures that help organizations respond to increasing diversity in the economic field (Brownwyn, 2009 62). We can also define it as the intentional actions of an organization to try and create an inclusion of personnel from various backgrounds into the various organizational structures, through policies and programs that are purposeful in harmonizing the organizati on. The US Equal Employment Opportunity Commission (E. E. O. C.) The EEOC is an agency that concerns itself with the task of correcting wrongful discrimination from employers who seek to undermine the rights of individuals in the employment position. EEOC operates under the Civil Rights Act of 1964.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More It also works under the Age Discrimination mandate. A few other Acts are covered by the agency. The EEOC files suits against employees for discrimination in place of an employee. It also adjudicates federal agencies’ discrimination claims. A broadcasting company called KOHK, with its parent company, Sinclair Broadcasting Group, was recently involved in a sex and race discrimination claim against a female staff employee, Phyllis Williams. Phyllis had worked for the company since 1996, and until August 2007, she had been subjected to une qual terms and employment conditions. The company had paid her less than her other equally qualified male counterparts. She signed an employee contract for higher pay in August 2007, but the company had offered the same contracts to other reporters for the same channel, Fox 25. The suit was filled by EEOC after the company’s councilors had tried to reach a pre-litigation settlement. Miss Williams went on to pursue a retaliation claim under the civil rights order. This would protect her from retaliation and discrimination from KOKH. The broadcasting company conceded to a settlement as consideration for the latter, and a $45,000 payment for discrimination. The managers from this company have since taken all measures to prevent other suits from being filled against them. It taught them to mind the employees’ right to work in an environment that is free of race and sex discrimination (EEOC, 2011). Different opinions held by the press release in comparison to the EEOC There is little difference in the press release as compared to the version released in the news script. Notable difference is only present in the EEOC definitions of sex discrimination and race discrimination. The definitions from the EEOC delve deeper into the sense of the word discrimination, and broadly classifies the different modes of discrimination at the workplace (EEOC, 2011). The lawsuit between Phyllis Williams and KOKH promotes social change when it comes to work-related areas. Most other companies must have reviewed their employee privileges when the suit was aired about a week or two ago. No company would delay such a move knowing fully well how much credibility and money it stands to loose in a lawsuit.Advertising We will write a custom essay sample on Understanding and Management Diversity specifically for you for only $16.05 $11/page Learn More The American population is comprised of a great number of whites than most other races, and looking at the history of the discrimination policy, we can see that strategies have been built to prevent such prejudicial situations from cropping up in the work environment. Being a manager involves implementing these steps and policies proposed by research institutions. Understanding and management diversity Research shows that in the US, 38% of the African-American population felt that they were still being discriminated for their race, while 76% of the White population felt that the numbers were not reflecting the truth of the situation; they thought that racial discrimination had dropped in the last half of the last century. Research also indicates that 46% of the African-American population thought the relationship between the two groups was improving. This can compare to a 59% White population that seems to agree with the opinion. 80% of the African-American populations believe that interracial relationships were good and acceptable to them, as did 70 % of the White population. Other figures in the report suggested that 57% of the White population wanted to be in interracial relationships with a higher figure of 78% of the African-American population having the same views. In this sense, it is ironical why the African-American population felt that discrimination was still prevalent in society, but according to Harvey (2008 49), it’s not the utterances and derogatory remarks, as Whites think, but according to African-Americans, the institutional policies and practices/privileges at question. That is to say, they feel it is the prejudice they feel directed to them based on their race (Harvey, 2008 46-47). Racial disparities at the work place The Harvey (2008 50-51) suggests that 61% of whites surveyed felt they had equal job opportunities with the African-Americans while only a contrasting 12% of African Americans felt they had equal chances as the Whites. The researchers concluded that while the African Americans could hardly get a chance to be interviewed , the white applicants had a batter chance at being hired in favor of their race. In health care Research indicates that Whites get higher quality service at the medical centers in the US for the same insurance policy as compared to the African-Americans. It also shows that doctors tend to have the opinion that African-American patients are not as intelligent and are likely to neglect medical advice.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Looking at law enforcement, we realize that the criminal justice system also applies racial profiling as a pre-judicial strategy in determining the capacity of suspects to fit the criminal profile. Statistics indicate that every year, at least 90% of African Americans who get their vehicles stopped by police are not arrested, meaning that the probability that an African-American driver whose car has been stopped is actually guilty of committing a crime lies at 10% (Harvey, 2008 52). The American government has embarked on an anti-discriminatory multiracial design whose essence leaves considerable room for choice regarding which country one prefers to have an allegiance to, or whom the person worships so long as they remain loyal to America. References Bledsoe, M. T. (2010). Journal of Diversity Management. Diversity Management: Seeking Validation , 5, 23. Print Brownwyn W., P. S. (2009). Managing Diversity: A Twenty-First Century Agenda. New Zealand Journal of Employment Relations , 61-76. Print EEOC. (2011). Sex-Based Discrimination. Retrieved from US. Equal Employment Oportunity Commission: https://www.eeoc.gov/laws/types/sex.cfm EEOC. (2011, March 3). Channel 25 Settles EEOC Race And Sex Bias Suit. Retrieved from US. Equal Employment Oprotunity Commission: https://www.eeoc.gov/eeoc/newsroom/release/3-3-11a.cfm Harvey P., J. Allard. (2008). Understanding and Managemet Diversity (4 ed.). New Jersey: Prentice Hall. Print

Political Profile of President Barack Obama

Political Profile of President Barack Obama On November 4, 2008, 47-year-old Barack Obama was elected to be the 44th President of the United States, after a hard-fought two-year presidential campaign. He was sworn in as president on January 20, 2009. Fast Facts: Barack Obama Full Name: Barack Hussein Obama, IIKnown For: 44th President of the United States, in office January 20, 2009- January 20, 2017Born: August 4, 1961 in Honolulu, HawaiiParents: Barack Obama Sr. and Ann DunhamSpouse: Married on October 18, 1992 to Michelle Robinson, an attorney and Chicago nativeChildren: Malia and SashaEducation: B.A. in international relations, 1983, Columbia University. J.D. from Harvard Law School, where he was the first black Editor of the Harvard Law ReviewMajor Accomplishments: First African American president, Nobel Peace Price (2009), Profile in Courage Award (2017), best-selling authorFun Fact: Obama is a Chicago White Sox and Chicago Bears fan, and an avid basketball player Early Life Born Barack Hussein Obama, Jr, his father was a Kenya-born Harvard-educated economist and his mother was Ann Dunham, a caucasian anthropologist. He was 2 years old when his father left the family. His father (deceased in 1982) returned to Kenya, and only saw his son once more. His mother remarried, and moved Barack to Indonesia. He returned to Hawaii at age 10 to live with his maternal grandparents. He graduated from the respected Punahou School with honors. As a teenager, he scooped ice cream at Baskin-Robbins, and has admitted to dabbling in marijuana and cocaine. His mother died of cancer in 1995. Political Timeline Before entering politics, Obama worked as a community organizer and a civil rights attorney. In addition, Obama was a Senior Lecturer in Constitutional Law at University of Chicago Law School. In the early 90s, he aggressively organized one of the largest voter registration drives in Chicago history to help Bill Clintons 1992 election. Obama (D-IL) was elected to the U.S. Senate on November 2, 2004, after serving 7 years as an Illinois state senator. In 2004, Sen. Obama also signed a $1.9 million deal to author 3 books. The first, The Audacity of Hope, discusses his political convictions. His 1995 autobiography was a bestseller. Barack Obamas voting record and stances as US Senator and Illinois State Senator reflect a practical, common sense progressive thinker who emphasizes increased support for teachers, college affordability, and restoration of meaningful federal support of veterans. As a Senator, Obamas areas of special legislative interest were in support for working families, public education, health care, economic growth and jobs creation, and ending the Iraq War. As an Illinois state senator, he worked passionately for ethics reforms and criminal justice reform. Obama first rose to national prominence when he delivered an inspiring keynote speech at the 2004 Democratic National Convention. On February 10, 2007, Barack Obama declared his candidacy for the 2008 Democratic nomination for the presidency. On June 3, 2008, Obama accumulated enough Democratic convention delegates votes to become the presumptive party nominee for the presidential race. On October 9, 2009, the Nobel Committee announced that President Barack Obama had been awarded the 2009 Nobel Peace Prize. The Obama Persona Barack Obama is a independent-minded leader with an even-keel temperament, charismatic speaking skills and a knack for consensus-building. Hes also a talented, introspective writer. His values are strongly shaped by his expertise as a Constitutional law professor and civil rights attorney, and by Christianity. While private by nature, Obama mingles easily with others, but is most comfortable addressing large crowds. He is known for being unafraid to speak and hear hard truths when necessary. Obama was named by Time magazine in 2005, 2007 and 2008 as one of the 100 most influential people in the world. Memorable Quotes You cant have No Child Left Behind if you leave the money behind. I do agree that the Democrats have been intellectually lazy in failing to take the core ideals of the Democratic Party and adapting them to circumstances.... Its not just a matter of sticking in a quote from the Bible into a stock speech. There has yet to be a serious conversation about health care on the floor of the United States Senate. ...as parents, we need to find the time and the energy to step in and find ways to help our kids love reading. We can read to them, talk to them about what theyre reading and make time for this by turning off the TV ourselves. Libraries can help parents with this. Knowing the constraints we face from busy schedules and a TV culture, we need to think outside the box here - to dream big like we always have in America. Right now, children come home from their first doctors appointment with an extra bottle of formula. But imagine if they came home with their first library card or their first copy of Goodnight Moon? What if it was as easy to get a book as it is to rent a DVD or pick up McDonalds? What if instead of a toy in every Happy Meal, there was a book? What if there were portable libraries that rolled through parks and playgrounds like ice cream trucks? Or kiosks in stores where you could borrow books? What if during the summer, when kids often lose much of the reading progress theyve made during the year, every child had a list of books they had to read and talk about and an invitation to a summer reading club at the local library? Libraries have a special role to play in our knowledge economy. - June 27, 2005 Speech to the American Library Association

Early America Essay Example | Topics and Well Written Essays - 750 words

Early America - Essay Example This story belongs to the oldest Seneca oral traditions. However, the author is Jeremiah Curtin, a white who got an opportunity to live among the people and interacted with them. The story appeared in the people’s local language but became available in English through the efforts of Hewitt. The story brings out the fact that human beings originally lived in better conditions that in the world as early Americans knew it. The people had a notion of heaven where they thought man originated (Johnson, 2012). In addition, they believed that sea creatures existed as well. The fate of the girl who fell from the sky ends up on earth, a dry land created as an island using soil from deep sea. This part of the story implies the curiosity of early Americans to understand how the separation of the seas and dry land occurred. The narrative then highlights how this woman became the ancestor of people on earth through the daughter she bore. However, the story does not explain how the conception of the daughter occurred. Regarding the daughter, the strength of the wind comes out as the source of conception. The story does not elaborate how this mystery occurred. The story highlights the origin of races because it refers to the offspring of the daughter as two sons having different complexions. According to the Seneca people, that was the origin of racial indifferences. The two sons then bring out the dominion of man over other animals. The story accords man immense power. He had the power to create and alter the creations. In addition, he was in a position to exercise dominion over the creation. From the story, the reader learns the origin of human disagreement from the comparison of work of the two brothers (Johnson, 2012). The story offers a reader some information about the beliefs of the earliest American people. However, it has its shortcomings. It does not explain majority of the

Estimating Essay Example | Topics and Well Written Essays - 250 words

Estimating - Essay Example The accuracy of this method is approximated to be +2.5 or -2.5meters. Another method that can potentially be used is by comparing the picture of the Shrine with an object (in the same picture) whose height is known. For example, we can calculate the number of repeated times through which the Shrines doors can be arranged to reach the bell tower and then multiply our results by the average height of Shrine’s door. An average of 11 doors can fit into the Bells height and each door is approximated to be 3m tall. This means that the approximate height of the Shrines bell= 11 x3=33 meters above the ground. Lastly the height of the Bell can also be estimated using simple Trigonometry. Using a position with a known distance from the Shrine building, the height of the location of the Shrines tower can be calculated as Height=Tan (Angle) x the known distance. The accuracy of this method is often =0.5 or -0.5. In my opinion, trigonometry method is better than the other methods since it has minimal error. The total load exerted by the bell tower can be estimated using the formula Total load= load per floor x the number of stories. Since the bell tower is entirely constructed using concrete, the weight of the walls and floors can be estimated as W= area of floors and walls x average weight per squire meters. The average weight of concrete per cubic meters=2400kg. Each story can be approximated to be 3 x 3 x10= 90m3. there are 8 floors each 3 x 3=72m3. =(90 x6)m3 +