The CHARGE Syndrome - 628 Words

CHARGE syndrome is a rare genetic disorder that manifests itself in 1 in 10,000 newborns. The syndrome is characterized by complex yet identifiable clinical features including Coloboma- which involves a cleft in one of the structures of the eye, heart defects, choanal atresia- a narrowing or blockage of the nasal cavity, retardation of growth and development, genitourinary malformation and various ear abnormalities (Kim et al., 2014). Although these malformations are associated with CHARGE syndrome, the specific pattern and severity of symptoms varies among diagnosed individuals (Hsu et al., 2014). CHARGE syndrome is a genetic condition believed to be the result of a sporadic heterozygous mutation in the CHD7 gene. Experiments to determine the precise mutations within the CHD7 gene have concluded that mutations are scattered throughout the gene and include nonsense, frameshift and missense mutations as well as intragenic deletions (Martà ­nez-Quintana et al., 2014). Intragenic deletions were initially reported in 2004 by a team who optimized array comparative genome hybridization (CGH) for high-resolution genome-wide screening of copy-number variations. Array CGH has since become a valuable, genome-wide screening tool for the detection of chromosomal aberrations in the form of copy number imbalances. By utilizing array CGH in two individuals with CHARGE syndrome, the team was able to report a 2.3 Mb de novo overlapping microdeletion on chromosome 8q12 (Vissers et al., 2004).Show MoreRelatedTaking a look at Tourette Syndrome892 Words   |  4 PagesTourette syndrome (TS) is a disorder of the brain that is observed in people who have involuntary movements or vocalizations called tics. Named after Dr. Georges Gilles de la Tourette who first discovered this disorder, this French neurologist described a noblewoman who exhibited these symptoms in 1885. These tics could range from repetitive movements to inappropriate vocalizations. Early symptoms of Tourette syndrome occur in children at around 3 and 9 years and occur in equal percentages inRead MoreMr. B Girl When First Evaluated By Me994 Words   |  4 PagesDr. R called with a concern that pt was hospitalized recently and since then she appeared to have developed PTSD, having difficulty sleeping has dreams per description to mother about being hurt and can become very tearful. The patient has Charge syndrome. A number of features consistent with this diagnosis, although she did not pass genetically for the disorder. She does not see in 1 eye. She was born with a heart defect. Did not have atresia of choanal. Does have some genital abnormalitiesRead MoreThe Willowbrook Hepatitis Experiments By Dr. Saul Krugman1408 Words   |  6 Pagesno longer feel safe trying to find prenatal care or choose to have an abortion instead of carrying the fetus full term. Those who agree with charging pregnant women may argue that mothers who are dependent on illegal drugs may find that criminal charges are too much of a risk to take while pregnant and stop doing drugs. Being forceful and prosecuting pregnant women would be a way to set an example for future mothers to not engage in illegal drug abuse in the first place. Having had mother’s alreadyRead MoreShould Pregnant Drug Abusers Be Charged With Child Abuse?944 Words   |  4 Pagesattention to these concerns. Interests that previously were about interceding after viability were becoming about prosecution of the pregnant woman (Schroedel Fiber, 2001). Criminal prosecutions took place in many states that resulted in charges, but many of them were reversed due to legal issues. Schroedel and Fiber (2001) declared In the early 1990 s, high courts in Florida, Kentucky, Ohio, and Nevada ruled that a fetus was not a person or a child , resulting in reversal of convictionsRead MoreA Case Witness For Battered Woman Syndrome1410 Words   |  6 Pagesmock trial of a woman who claimed to shoot her husband because of Battered Woman Syndrome. I was the expert witness for Battered Woman Syndrome in this trial. This class and the subject discussed Battered Woman Syndrome, which lead me to be an educated on this topic. Between studying this subject and taking part in the mock trial I have gained an interest for these particular crimes and, especially, Battered Woman Syndrome. I have learned a significant amount of information about this subject andRead MoreA Summary Of I-Charge1358 Words   |  6 PagesRESULTS The safety and tolerability of i-Charge are shown in Table.1. i-Charge is seen to be safe and tolerable. None of the subjects complained about erythema, oedema, vomiting, pruritic, urticaria, burning micturition, hypopigmentation and hyperpigmentation. I-Charge was observed to be safe from baseline till the end of the study. Characteristics of treatment in both trial and placebo groups are described in Table.2 with the level of compliance and the medication regime during the study periodRead MoreAbortion Syndrome and Legalized Abortions727 Words   |  3 PagesPosts Abortion Syndrome and Legalized Abortions Many anti-choice activists suggest that there is a particular type of psychological trauma, which they refer to as Post Abortion Syndrome (PAS), which women experience after having had an abortion. Furthermore, they suggest that the presence of this syndrome, with its negative impact on women, is another reason bolstering the outlawing of legal abortions. In order to examine that argument, this paper will investigate PAS, try to conclude whetherRead MoreShould Marijuana Be Legalized?971 Words   |  4 Pagesis harmless, and it also contains medical benefits. The United States Government Accountability Office noted Marijuana can be used to treat 16 different medical syndromes from acquired immunodeficiency syndrome (AIDS) to even cancer. People are prescribed numerous amounts of dangerous and additives drugs, but the plethora of the syndromes that they encounter, can be solved by marijuana. Besides marijuana being harmless and having copious medical benefits, legalization of it will also lower crimeRead MorePhysical And Psychological And Sexual Abuse980 Words   |  4 Pagesfemale. It’s a language that only people who have not taken a recollection nor responsibility to the issue at hand. This leads into BWS which is classified as a psychiatric condition named Battered Woman Syndrome. The actual definition of this disease from Wikipedia is â€Å"Battered person syndrome is a physical and psychological condition of a person who has suffered emotional, physical, or sexual abuse from another person†. According to the Psychiatric Times, it has been in the medical field for moreRead MoreThe Correlation Between Down Syndrome And Alzheimer s Disease1111 Words   |  5 Pages The Correlation between Down syndrome and Alzheimer’s disease Anna Lister Biology Honors, P. 3 Mrs. Creech 25 November 2015  Introduction: Alzheimer’s disease (AD) is a disease that slowly and progressively causes memory impairment. It will eventually inhibit abilities, such as language, planning, and perception. AD is prevalent in individuals with Down syndrome (DS), a condition where those affected had acquired three additional chromosome 21 before birth (emedicinehealth, 2014). Michael

Presentation on the Picturesque as a Rhetocial Device in...

Picturesque as Rhetorical Mode in Tintern Abbey Presentation Outline: I. Brief definition and discussion of the picturesque II. Discussion of Wordsworths repudiation of the picturesque III. Pinpointing elements of the picturesque in Tintern Abbey IV. Discussion of Wordsworths use of the picturesque as a rhetorical device I. Define and Discuss Picturesque The concept of the picturesque came out of a need for a label for that gray area between the sublime (founded on pain and terror) and the beautiful (founded on feelings of pleasure). The only common definition of the term is, as Gilpin writes, that kind of beauty which would look well in a picture (Watson 11). As†¦show more content†¦All of these divisions are to be described individually, but with an eye to the effect of the whole. According to Gilpin, nature is intrinsically whole, but is of such a vast scale, our mere human experience of the parts cannot comprehend this inherent harmony. This lack gives the artist license to modify the real scene in order to express wholeness according to his or her rules of composition (Watson 44). Thus, although it is based on real stations with real views, the search for the picturesque becomes a quest for an ideal, generic landscape -- the landscape of the painted postcards from the grand tour. II. Discuss Wordsworths repudiation of the picturesque As is argued by David Miall, Nicola Trott, WJB Owen, and J. Watson, Wordsworth repeatedly repudiates the concept of the picturesque. Within Tintern Abbey specifically, he equates it with his own immaturity in relation to nature. He writes that in 1793, when he first visited Tintern: I came among these hills, when like a roe I bounded oer the mountains by the sides Of the deep rivers and the lonely streams Wherever nature led, more like a man Flying from something that he dreads than one Who sought the thing he loved. For nature then (The courser pleasures of my boyish days And their glad animal movements all gone by) To me was all in all. I cannot paint What then I was. The sounding

Conclusion for Good Governance free essay sample

Poor governance leads to, and encourages and breeds, corruption in a number of ways, for instance through bribery and extortion, nepotism and fraud and embezzlement, It reduces the efficiency on which an economy depends, and by increasing the cost of investment, lowers the potential return. It also reduces the government’s resources and hence its capacity for investment. Common to other South Asian countries, corruption in Pakistan is unique because it occurs up stream, it has wings which encourage flight of capital rather than wheel which encourage reinvestment and it often rewards rather than punishes as the legal processes to fight corruption are weak in themselves and the lower judiciary is amenable to letting off the accused if the ‘price is right† (Ismail and Rizvi, 14). Corruption is not a problem that can be attacked in isolation. It is not sufficient for the criminal law to search for bad apples and punish them. We will write a custom essay sample on Conclusion for Good Governance or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Of course, the state may need to establish credibility by punishing highly visible corrupt officials, but the goal of such prosecutions is to attract notice and public support, not solve the underlying problem. Anticorruption laws can only provide a background for more important structural reforms† (Rose- Ackerman, 199:226). For almost all the reforms introduced by the Musharraf government in governmental and administration fields the basic assumption was that the society was sufficiently educated and hence eager and ready to change. The assumption proved wrong and rocked the whole foundation of the reforms agenda as the society proved to be ready for grabbing new opportunities but not to change its work ethics. If this society is to be saved and the country has to shake off the tag of a failing or failed state, urgent and stringent measures need to be taken. Some of which are recommended as under: 1. Judgment of the Supreme Court against NRO be implanted in letter and spirit. 2. Accountability from the top be started. JAVAID: Corruption and its Deep Impact on Good Governance in Pakistan 133 3. A national anti-corruption commission be set up as an independent watchdog. 4. End unnecessary or archaic discretionary laws. 5. Ensure time bound actions in offices. 6. Use independent private sector auditors. 7. Involve people in diagnosing corrupt systems. 8. Advocate that all ‘illegal’ money and property transactions in industrialized countries are treated at par with drug money. 9. The problem of corruption is quite severe at the lower judiciary and a system of alternative dispute resolution needs to be worked out urgently. 10. Require public officials to declare their assets. 11. Community participation especially of students be ensured. 12. Creating awareness particularly about the adverse impact on every one’s life be highlighted to mobilize public against corruption.

Michael Horton Case Study

Table of Contents Executive summary Decision Criteria Alternatives Solutions Implications Works Cited Footnotes Executive summary Michael Horton is a high-ranking management professional in the Computer Sciences Corporation (CSC). He is responsible for a company with huge revenue and over 2,000 people. Through his managerial capacity, he is adequately placed for the provision of insights regarding his company, collaborators and management.Advertising We will write a custom essay sample on Michael Horton: Case Study specifically for you for only $16.05 $11/page Learn More In his interview, he highlights the assumptions people make regarding management without any clear understanding of how to conduct activities in a real managerial situation. In his input, managers require training for the spearheading of management needs and execution of projects through their life cycles. Training is an aspect highly emphasized for the avoidance of problems and help ing of staffs and the organization to reach success limits. Michael Horton provides some managerial ideas relevant to his company and industry making the role of project management a success amidst market challenges. He also focused on the treatment of customers as a means of maintaining a cut above competitors. On his focus about struggling with competitors, he gives an interesting insight of venturing into unique markets so that a company does not have to struggle for the same customers. Employees should be prepared to operate within strict safety conditions to avoid unnecessary legal challenges. This should act for internal staffs and even to offshore staffs so that the positive relationship with staffs can remain to the advantage of the company. It has a great relationship with its collaborators though faces growing competition from new entrants into the market. It is necessary for an I.T company to have its staffs well trained on people skills, time management and always mainta in a focus on the changing needs of the market. Decision Criteria It is also important that a company use the professionalism of its staff in fields of their experiences such as the use of Michael Horton’s I.T expertise in natural resources1. Having a market share of 56 percent gives adequate recognition in the market and its maintenance is a challenge a company must deal with. Dependency on references is not adequate within the growing competition and that leaves the company with the need of identifying new market areas with less competition. Having to push competitors into the niche market segment can come with legal implications for the company if not carefully executed2.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is the call of a manager to ensure a smooth flow of activities within a company. As Michael Horton says, the business of selling people is a challenging one and requires constant meetings and updating of staffs and clients. The manager also has the role of creating of a vision and mission of a company. This needs constant review and enforcement to the staff so the provision of services to customers remains within the legal limits prescribed in the company. Managing economies of scale through effective serving of large organizations can be a complex venture3. For this reason, leadership plays a major role for ensuring success. Since this is an I.T company, it is important for the company staffs need the necessary skills for licensing of software for large organizations and data protection in the data centre. There is a considerable amount of competition from competitors presenting new alternatives in the market4. The company cannot rely solely on the trust and relationship with its customers. The I.T service area keeps changing and maintaining an old form of operations inadequate for satisfying the changing needs in the market. Alternatives Achieving the vision of a company is never easy and with the changes in the market, it is necessary to have a regular review of the company mission and vision. The needs of government entities and corporate keep changing and there may be need for an evaluation of the current mission and vision to meet their new needs. It is inadequate focusing on markets and industries while leaving big and consistent customers because of the entry of competitors into the market. Training of staffs is essential in equipping of staffs with relevant knowledge for carrying out their activities in a legal manner without any sort of breaches5. This company managed to set its edge amidst little competition. Its global capability builds from the trust it built with customers. It has the capability of opting for liability capping within its contracts should it face compromising legal implications on areas of security and safety. The challenge in this company is in its lack of contentious contractual linkage for IT outsourcing deals. It is the responsibility of an outsourcing customer to secure data. However, service outsourcers insert liability caps into the contracts giving them responsibility over confidential information accessible by a service provider. Outsourcers also want to have limited linkage to any instances of contractual breaches.Advertising We will write a custom essay sample on Michael Horton: Case Study specifically for you for only $16.05 $11/page Learn More This is a tricky situation in the company as customers are becoming tough on issues of data breaches. Therefore, the service provider stays on the hook of data breaches because of the limitations of liability. In addition, there exists very minimal requirements and special terms for ensuring the process of data security. However, the new federal regulations protect customers from data breach forcing service providers into honoring compulsory data notifications. The price tag for such regulations is high making it mandatory for service providers to ensure no instances of data breaches. This can be very expensive for a company having a large customer base like CSC. Solutions Because of the need to protect company revenues, service providers pushed for the creation of liability caps for particular data protection and confidentiality breaches. It was the major concern of those with customer base and huge retailers such as the client base handled by Michael Horton on a daily basis. Outsourcing providers have the tendency of capping liability at duration of two to three months. This acts unfairly on offshore venders who have to accept the responsibility of data security and liability for them to get new business6. Staying firm on not accepting the stake on limited liability leaves some negotiators unable to handle the limits of breach on data liability ob basis of their being financially unfeasible. It is necessary for the company to collaborate with companies such as S.A.P. for the creation of a solution for provision of deliverables to customers. Such expertise can help the organization in enhancing appropriate dealings with corporate within Australia and globally. For the benefits of pushing competitors into niche markets, it is necessary for the company to act from an informed angle to enjoy value proposition sales. Implications The implementation of these solutions in the market is easy for this company, which already boasts of a reasonable market share. It is important for the company to maintain its trust with clients and ensure that its staffs have adequate training for effective operation within the industry7. Being a large firm and an incumbent in the industry, there is a possibility of enjoying a small competitive landscape from entrants into the market for I.T service provision. Since there is considerable amount of discipline in the industry, it is within the mandates of the law to maintain a legal stance by ensuring that the compan y works within given codes of conduct.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It will not have to change its pricing because of its relationship with its customers and the skepticism, which surrounds the I.T outsourcing industry. However, it is required to improve on service differentiation so it can target a different target market than that it competes for with the entrants into the market. Michael Horton has a vertical positioning for influencing of the performance of the company and this gives the company a chance to continue scaling the global market. There is a considerable need for effective people skills management to keep a company on the right path. Since an I.T company deal with numerous people ambiguities, it is just necessary that staffs knowhow to handle issues in the most polite manner. This gives the opportunity for maintaining clients who remain in need of company services and that translates to success8. Works Cited Blackstone, John H., James F. Cox, and John G. Schleier. 2009. â€Å"A tutorial on project management from a theory of constra ints perspective.† International Journal Of Production Research 47, no. 24: 7029-7046. Business Source Complete, EBSCOhost. Camacho, Alejandro E. 2010. â€Å"Assisted Migration: Redefining Nature and Natural Resource Law Under Climate Change.† Yale Journal On Regulation 27, no. 2: 171-255. Business Source Complete, EBSCOhost. Krause, Mark. â€Å"Impacts of Product Differentiation on the Crop Input Supply Industry.† Choices 26, no. 1 (1st Quarter 2011): EconLit with Full Text, EBSCOhost. Morley, Kristi M. 2008. â€Å"Limitation-of-Liability Provisions.† Reeves Journal: Plumbing, Heating, Cooling 88, no. 12: 8. MasterFILE Premier, EBSCOhost. Pringle, James, and Jeroen, Huisman. 2011. â€Å"Understanding Universities in Ontario, Canada: An Industry Analysis Using Porter’s Five Forces Framework.† Canadian Journal Of Higher Education 41, no. 3: 36-58. Education Research Complete, EBSCOhost. Spell, Stephanie M. 2010. â€Å"Capping Auditor Liabilit y: Unsuitable Fiscal Policy In Our Current Financial Crisis.† Brooklyn Journal Of Corporate, Financial Commercial Law 4, no. 2: 323-351. Business Source Complete, EBSCOhost. ZdanytÄâ€", Kristina, and Bronius Neverauskas. 2011. â€Å"The Theoretical Substation Of Project Management Challenges.† Economics Management 16, 1013-1018. Business Source Complete, EBSCOhost. Zekić, Zdravko, and Luka, SamarÃ… ¾ija. 2012. â€Å"Project Management of Dynamic Optimization of Business Performance.† International Business Research 5, no. 12: 99-111. Business Source Complete, EBSCOhost. Footnotes 1 Blackstone, John H., James F. Cox, and John G. Schleier. 2009. â€Å"A tutorial on project management from a theory of constraints perspective.† International Journal Of Production Research 47, no. 24: 7029-7046. Business Source Complete, EBSCOhost. 2 Camacho, Alejandro E. 2010. â€Å"Assisted Migration: Redefining Nature and Natural Resource Law Under Climate Change.â⠂¬  Yale Journal On Regulation 27, no. 2: 171-255. Business Source Complete, EBSCOhost. 3 Krause, Mark. â€Å"Impacts of Product Differentiation on the Crop Input Supply Industry.† Choices 26, no. 1 (1st Quarter 2011): EconLit with Full Text, EBSCOhost . 4 ZdanytÄâ€", Kristina, and Bronius Neverauskas. 2011. â€Å"The Theoretical Substation Of Project Management Challenges.† Economics Management 16, 1013-1018. Business Source Complete, EBSCOhost. 5 Morley, Kristi M. 2008. â€Å"Limitation-of-Liability Provisions.† Reeves Journal: Plumbing, Heating, Cooling 88, no. 12: 8. MasterFILE Premier, EBSCOhost. 6 Spell, Stephanie M. 2010. â€Å"Capping Auditor Liability: Unsuitable Fiscal Policy In Our Current Financial Crisis.† Brooklyn Journal Of Corporate, Financial Commercial Law 4, no. 2: 323-351. Business Source Complete, EBSCOhost. 7 Pringle, James, and Jeroen Huisman. 2011. â€Å"Understanding Universities in Ontario, Canada: An Industry Analysis Using Porter’s Five Forces Framework.† Canadian Journal Of Higher Education 41, no. 3: 36-58. Education Research Complete, EBSCOhost. 8 Zekić, Zdravko, and Luka SamarÃ… ¾ija. 2012. â€Å"Project Management of Dynamic Optimization of Business Performance.† International Business Research 5, no. 12: 99-111. Business Source Complete, EBSCOhost. This essay on Michael Horton: Case Study was written and submitted by user Ultimo to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on Training Day

The tagline of Training Day is "The only thing more dangerous than the line being crossed is the cop who will cross it." To this we might add: The only thing more annoying than a dark, cynical pose being affected is the Hollywood thriller that will shy away from it at the end. Training Day spends much of its running time telling us, in wised-up, street-smart tones, that you have to become a wolf to catch a wolf; whatever disreputable charge it carries derives from this down-and-dirty outlook, so when the movie backtracks and says a wolf who catches other wolves is still a wolf, it ends up not meaning much. Either go all the way, or don't go there. Veteran L.A. narc Alonzo Harris (Denzel Washington) is the author of the wolf metaphor, among many others. Alonzo sees himself as a hard-bitten combat veteran who long ago lost any ideals or illusions about human nature. Rookie cop Jake Hoyt (Ethan Hawke) is assigned to train under Alonzo's supervision, ostensibly to prove he has the right stuff to serve in Alonzo's unit. Like all fresh-faced rookies, Jake has been given a warm and beautiful wife and baby daughter, as if we wouldn't care about the fate of a single, childless cop. Jake rides around the hellholes of L.A. with Alonzo, who relishes giving the new white boy a guided tour of places white boys aren't welcome. For a while, David Ayers' script toys with the notion that Alonzo is the kind of shady-ethics cop that's needed to get the job done; and if this were a more serious movie, we might be given to think about how the brutal demands of the job might turn some cops into monsters battling with monsters (while other officers retain their essential decency). The movie could've been about what kind of person becomes a bad cop and what kind stays clean, or at least settles for doing no harm. But this isn't a serious movie, despite Denzel Washington in full eruption and giving his calloused lines more weight and authority than they deser... Free Essays on Training Day Free Essays on Training Day The tagline of Training Day is "The only thing more dangerous than the line being crossed is the cop who will cross it." To this we might add: The only thing more annoying than a dark, cynical pose being affected is the Hollywood thriller that will shy away from it at the end. Training Day spends much of its running time telling us, in wised-up, street-smart tones, that you have to become a wolf to catch a wolf; whatever disreputable charge it carries derives from this down-and-dirty outlook, so when the movie backtracks and says a wolf who catches other wolves is still a wolf, it ends up not meaning much. Either go all the way, or don't go there. Veteran L.A. narc Alonzo Harris (Denzel Washington) is the author of the wolf metaphor, among many others. Alonzo sees himself as a hard-bitten combat veteran who long ago lost any ideals or illusions about human nature. Rookie cop Jake Hoyt (Ethan Hawke) is assigned to train under Alonzo's supervision, ostensibly to prove he has the right stuff to serve in Alonzo's unit. Like all fresh-faced rookies, Jake has been given a warm and beautiful wife and baby daughter, as if we wouldn't care about the fate of a single, childless cop. Jake rides around the hellholes of L.A. with Alonzo, who relishes giving the new white boy a guided tour of places white boys aren't welcome. For a while, David Ayers' script toys with the notion that Alonzo is the kind of shady-ethics cop that's needed to get the job done; and if this were a more serious movie, we might be given to think about how the brutal demands of the job might turn some cops into monsters battling with monsters (while other officers retain their essential decency). The movie could've been about what kind of person becomes a bad cop and what kind stays clean, or at least settles for doing no harm. But this isn't a serious movie, despite Denzel Washington in full eruption and giving his calloused lines more weight and authority than they deser...

Legalization of Marijuana Research Paper Example

Legalization of Marijuana Research Paper Example Legalization of Marijuana Paper Legalization of Marijuana Paper Without his supervision and constant help, this dissertation would not have been possible. Special felicitations to our families, please do accept our cordial thanks for giving your warm encouragement, thoughtful guidance and supporting opinions which really helped us a lot. Last and above all, we praise God, for providing us the opportunity and granting us the capability to proceed successfully for this research paper. List of Tables I. Introduction 1. 1 Background of the study 1. 2 Statement of the problem 1. 3 Significance of the study 1. 4 Scope and Delimitation of the study II. Theoretical and Conceptual Framework 2. 1 Review of related literature 2. 2 Review of related studies 2. 3 Conceptual framework 2. 4 Hypothesis 2. 5 Definition of terms II. Methodology 3. 1 Locale of the Study 3. 2 Sample size 3. 3 Data gathering tools 3. 4 Data gathering procedure IV. Presentation and Analysis of Data V. Conclusion IV- Results and Analysis This chapter will discuss about the results of the data gathering. In the first part of the survey, the respondents are asked about their demographic profile such as name, year and section. For the second part, the respondents here asked in their opinions if marijuana should be legal for medical use, if marijuana should be legalized for recreational use, if the respondents believe that war on drugs has been successful and if the respondents think that government efforts against marijuana should be increased. Lastly, for the third part, they would place marijuana in terms of its negative health effects on the human. Data Collection The people that have done the sunken were the some of the 3rd year students of Infant Jesus Interiors Center. The section involves Ill-Faraday and III- Diaphanous with a total of 22 respondents and 29 respondents each especially having a total population of 51 students as overall respondents. Data Analysis CLCconcede 0area and Section Table 1 . Survey questions and respondents answer. Questions Yes No 37 14 2. 36 3. Should marijuana be legal for medical use? Should marijuana be legalized for recreational use? 15 Do you believe that war on drugs has been successful? 10 41 4. DO you think that government efforts against marijuana should be increased? 21 30 Figure 1 . Percentage of the survey questions about marijuana. Majority of the respondents (15 votes, 29%) places marijuana in less than that f a sugar while the least place the respondents (9 votes, 1 would place marijuana is greater than that of alcohol as shown in Figure 2. Figure 2. Percentage of where would the respondents would place their marijuana. List of Figures Figure 1. 1 : Marijuana Leaves Marijuana Cigarette Figure 1. 2 Figure 1. 3 : Intake of Marijuana Experimental use Of Marijuana ABSTRACT Figure 1. 4 : Marijuana use and interpersonal violence are major public health problems. The present review examines the available empirical and theoretical literature on the relationship between marijuana and violence, including past heretical models, the link between marijuana use and interpersonal violence (including intimate partner violence), and the relationship between marijuana withdrawal and violence. While results from laboratory-based studies are inconclusive, results of cross-sectional and longitudinal research provide support for an association be;en marijuana use/withdrawal and various types of violence. Given the lack of empirical support for existing models, a new biophysically model of the marijuana-violence relationship is proposed. Examining methods to test this model and application of current endings to treatment are discussed. This paper will discuss the ethical issues and propose the righteousness of legalizing marijuana on the federal level, as a controlled substance, while taking two stances: (1 ) the benefits of legalizing marijuana far outweigh its risks, and (2) their inconsistencies in current legal policies governing marijuana in relation to more dangerous drugs, such as alcohol. I. INTRODUCTION What are the prevailing issues for and against legalization of marijuana? Just because something is illegal does not mean it is bad; likewise, if something is legal doesnt mean it is not bad. Unlike law which relies on oratory skills to defend an already-defined legal position ethics tries to esoterically determine what is right and wrong regardless of any law that may, or may not, already exist relating to the issue at hand. This paper will propose the righteousness of legalizing marijuana on the federal level as a controlled substance, while taking two Stances: (1) its benefits far outweigh associated risks, and (2) there are Inconsistencies in current legal policies with marijuana in relation to illegal drugs that are more dangerous as well as those that are legal, accepted, and readily available to he public. Specifically, this paper will compare marijuanas benefits and risks against those of the most common legal recreational drug currently in use today, alcohol. This paper will avoid discussing legalization of medical marijuana, as 12 states already allow its use for medicinal purposes, and there are currently over 2000 legitimate marijuana dispensaries across the nation. However, possession and use of marijuana are still illegal under federal law; and federal law trumps state laws every time. Due to the popularity and ongoing widespread, and historical use of marijuana, a new look should be given to its lace in society as a legal recreational drug alongside, or even replacing alcohol and tobacco. In order to fully appreciate marijuanas place in human society, one must first comprehend its prevalence as a medicinal and recreational drug. Marijuana was cultivated as far back as 5000 years ago. In ancient Chinese and Vivid cultures, it treated a wide range of ailments, including malaria and rheumatism (Silver, Ransom, Tillie, 2010). Pre-1 In addition to its recreational properties, hemp a by-product of the marijuana plant was a major cash crop used for clothing, fabric, and medicine. Both George Washington and Thomas Jefferson grew it, and drafts of the Declaration of Independence were written on hemp paper. Hemp production was mandatory and ordered grown for the United Kingdom (Silver et al. , 2010). With the rise of the 1840-1860 literary movement in France, marijuana gained in popularity as an intoxicant of the intellectual classes, due to claims of it stimulating ones imagination and creativity. In the United States, medical interest in marijuana use was evidenced in 1 860 by the convening of the Committee on Cannabis Indict of the Ohio State Medical Society, which ported on its therapeutic applications Schistose of, n. D. ). The Enslaving Years In 1 930, Harry Enslaving headed up the newly-formed Federal Bureau of Narcotics and crusaded to outlaw marijuana. Congress passed the Marijuana Tax Act in July 1937 in response to pressure by Enslaving, who feared the use and spread of marijuana specifically by Mexicans (Musts, 1972). Enslaving enlisted the media and movie industries to further stigmatize marijuana. In 1938, the exploitation film Reefer Madness linked the use of marijuana by high school children to hit-and-run accidents, manslaughter, suicide, rape, and descent into madness (Reefer Madness, 2010). Engineers efforts to stigmatize marijuana were so successful that by the 1 asss, public fear of marijuana linked its use to government overthrow as well as to communism, Americas most-feared enemy of the time (Silver et al. , 2010). The New War on Drugs In 1 961 , the Single Convention Narcotic Treaty made production and supply of narcotic drugs an international crime. Nevertheless, marijuana regained its popularity and spawned the hippy subculture of the late sasss, who viewed marijuana as symbolizing Americas freedoms. Furthermore, the Vietnam War introduced marijuana to those who otherwise would not have used it our soldiers in Vietnam (Silver et al. , 2010). In 1 971 , President Richard Nixon declared war on drugs, calling it public enemy number one. He created the Drug Enforcement Agency (DEAD) and took a hard-line stance against drugs (Silver et al. , 2010). A decade later, President Ronald Reggaes administration continued the war on drugs when First Lady Nancy Reagan launched her Just Say No campaign (Silver et al. , 2010). This famous catch phrase soon became a mantra recited by elementary school children throughout the United States. President Bill Clinton vowed to keep up the fight against drugs, but was not as systematic as Reagan or Nixon. Consequently, the Mexican drug cartels became stronger during the Clinton years (Silver et al. , 2010). September 11, 2001 marked a new era in the fight against marijuana. The United States tightened its border policies upon President George Bushs declaration of war on terror. This effectively stifled importation of marijuana from Mexico. Consequently, the Mexican drug cartels turned to growing marijuana within United States borders rather than smuggling it across (Silver 1. Statement of the Problem This research paper seeks to determine the advantages of having marijuana here in the Philippines. Marijuana is the most common illicit drug used in the United States. After a period of decline in the last decade, its use has been increasing among young people since 2007, corresponding to a diminishing perception of the drugs risks that may be associated with increased public debate over the drugs legal status. Although the federal government considers marijuana a Schedule I substance (having no medicinal uses and high risk for abuse), two states have legalized marijuana for adult recreational SE, and 21 states have passed laws allowing its use as a treatment for certain medical conditions. However, in the Philippines, as the law stands today, marijuana is illegal. It is a dangerous drug and the selling/use of marijuana is a criminal offense. Soon it would be completely legal to use marijuana in the Philippines. That is, if Congress passes a proposed bill and President Benign Aquinas sign it into the law. On the matter of the possible legalization of marijuana, the researcher seeks to establish the answers to the following questions: 1 . What is the essence Of legalizing marijuana in the Philippines? . What are the benefits and risks associated with marijuana? 3. What are the effects of marijuana to an individual? 4. What are the prevailing issues for and against legalization of marijuana? 1. Significance of the Study Marijuana came into play with the scarcity of alcohol in the olden days. The use of the drug rose from there, and became a large problem in the Unites States. The united States is one of those countries that can immensely benefit from the legalization of Marijuana use. In the States, Marijuana is the most widely used controlled substance, and since the drug is used so often, why tot brew large amounts of money. Selling the drug and at the same time raising the economy of the county would be the perfect plan for the States to get out of the debt that surrounds them. The dealer of the drug would be closely monitored and would have a mandatory license; the government checking the crops for harmful fertilizers, that could make the customer seriously ill. Legalization of the drug would allow crime to be affected in a positive way. Illegal drug crimes consume police officers time, instead of dealing with larger, more serious problems that affect the county. A marijuana smoker is arrested every 45 seconds in Canada and the United States combined. Many Of these offenders receive small fines, and rarely get time in jail, due to the depleted amount of jail cells throughout the country. Legalizing marijuana would allow jail cells for criminals who have created actual crimes, and save money that is spent in prosecuting to inform the drug users about how to smoke responsibly. Illegal drug dealers would be out of business and drug smuggling would be reduced to an all time low. Many people think only crazy pitheads smoke marijuana, but they are wrong. Last year, about 10 million people smoked marijuana on a regular basis, even though many were true citizens who followed the laws. If the government were to regulate marijuana, they would easily be able to monitor the purchase and sale of the product; reducing drug abuse in the country and making smokers feel safe to smoke. One of the largest factors in legalizing the drug is that marijuana eases pain caused by AIDS, cancer and helps to cure glaucomas. Information from the National Cancer Institute, says that marijuana is good in blocking against nausea, vomiting, and loss of appetite with chemotherapy patients. Marijuana can also ease muscle strain associated with multiple sclerosis. If marijuana is the only drug that effectively camouflages pain, there is no other choice but to legalize and use the drug. No person should have a say in this matter unless they have experienced the pain and suffering that the patients with cancer and AIDS have encountered due to their illness. Many people have a stereotypical image of marijuana being a bad, dirty drug, that will make you see delusional, but that is merely what children are told in health class to stay away from drugs, and that is what revolves around adults as well. Over 2000 people die yearly from the toxic effects of Aspirin, which is quite legal, and yet not a single being has died from the effects of marijuana and the substance has been banned. Legalizing marijuana would make a country cleaner, control pain, and smoking would be safer and in government restriction. Legalizing marijuana, is taking one step into making this world a better place to live, in the twentieth century. 1. Scope and Delimitation of the Study II. THEORETICAL AND CONCEPTUAL FRAMEWORK 2. 1 Review of Related Literature Marijuana is formed from the dried leaves and flowering tops of the Indian MME plant Cannabis sati. Popularly known as grass, pot, reefer, and Mary Jane, marijuana is smoked or chewed for its intoxicating effect, and it has also been used as a sedative and analgesic. Hashish is formed from the resin of the flowering tops of the same plant, and it is five to eight times more potent than marijuana when smoked. The flowering tops of the Cannabis plant secrete a sticky resin that contains the active ingredient of marijuana, known as delta-9-dehydrogenations (TECH). The plant has both male and female forms, and the sticky flowers of the female plant are the most potent.

Analysis of John Dewey's Ideas of Education Essay

Analysis of John Dewey's Ideas of Education - Essay Example Mostly, educational instructions have an established pedagogical method, and each student will react to it and grasp from it, depending upon one’s quality of experiences. So, the teaching curriculum needs to be designed taking into account and caring for the individual differences. Dewey writes, â€Å"The history of educational theory is marked by the opposition between the idea that education is a development from within and that it is formation from without; that it is based upon natural endowment and that education is a process of overcoming natural inclination and substituting in its place habits acquired under external pressure.†(1998, p.1) According to Dewey, education apart from being a private ambition and accomplishment has a broader social purpose, to shape oneself as an effective member of the democratic society.† Dewey argues that the one-way delivery style of authoritarian schooling does not provide a good model for life in a democratic society. Inste ad, students need educational experiences which enable them to become valued, equal, and responsible members of society.† (John Dewey†¦.) What is the theory? The theory is based on another man’s experience. The misunderstanding about Dewey is about his support for progressive education. According to Dewey, just by attacking the traditional education methods, one doesn’t become progressive. Freedom eulogized by votaries of progressive education is no solution. Structure and order are hallmarks of the learning method, and it must adhere to a clear theory of experience; the whims of teachers or students are of no consequence and they will not deliver goods expected of a good system of education. Dewey articulates a system of education on the basis of a theory of experience.  

Trans-national corporation Research Paper Example | Topics and Well Written Essays - 1250 words

Trans-national corporation - Research Paper Example In addition, the company is in the Forbes 500 best companies. Therefore, Apple Inc. is a transnational company because it operates across numerous countries, has retail outlets in many countries and also employs many people across the world. In understanding the image of a product, three important components are analyzed. These include the strength of the brand, influence of the brand on the customers and financial performance of the company. Apple Inc. financial position is stable and keeps continuing growing due to the demands from the customers especially when it comes to its mobile devices (Zylla-Woellner 89). The customers purchase new products easily this raising the organization revenues translating into more profits. In addition, the Apple brand is strong and it is easily for Apple Inc. to increase the prices of the products without any effect to the customer. The customers have become loyal to the organization products and services including the mobile phones (Apple Inc 2014). The brand plays an important role since consumers hold it with esteem and users of the mobile phones are held at a better level compared to other mobile phones. The uniqueness of Apple Inc products is the â€Å"bitten† image of an Apple, which is logo that is on all the Apple products (Zylla-Woellner 121). The aim of the logo is to make it easier for the customers to identify the product. Therefore, the logo is utilized a marketing strategy since seeing the logo, customers and other stakeholders knows that the product is able; hence, the image of Apple Inc across the world is continually developing; bringing more customers to purchase the Apple Inc. products and services (Apple Inc 2014). The book reviews the contribution of Jony Ive in the development of new products that include IPhone, iPad, iPod and iMac. These designs has played an important role in

International Trade Essay Example for Free

International Trade Essay Why has international trade become less risky, less costly and even less time consuming then the past? Will business confidence likely grow even more in the future? There are multiple reasons for these common questions. Firstly, international trade has become less risky because traditional trade was regulated through bilateral treaties between two nations. For centuries under the belief in mercantilism most nations had high tariffs and many restrictions on international trade. Now most international trade among developed nations is based on Free Trade. Currently, the regulation of international trade is done through the World Trade Organization at the global level, and through several other regional arrangements such as MERCOSUR in South America, the North American Free Trade Agreement (NAFTA) between the United States, Canada and Mexico, and the European Union between 27 independent States. Secondly, international trade has become less risky because of falling trade barriers. Trade barriers are often criticized for the effect they have on the developing world. Because rich-country players call most of the shots and set trade policies, goods such as crops that developing countries are best at producing still face high barriers. Trade barriers such as taxes on food imports or subsidies for farmers in developed economies lead to overproduction and dumping on world markets, thus lowering prices and hurting poor-country farmers. In addition, international trade has become less time consuming because humans have more resources then the past did. We have planes, trains, cargo ships, pipelines and even transport trucks that haul massive trailers. Example, my father owns an automotive recycling company, if he orders a part from anywhere in Canada or the U.S. He can receive it within two days. A week at the max if things are ordered from china. Lastly, I think business confidence will grow in the future. With the new business opportunities, more jobs will be open and people wont have to get laid off of work! More income will be brought into the families home. Children will have the necessary education to consume a career. And hopefully the world will stop hiding terrible crisis’ and become balanced. This is why I think international trade has become less risky, less costly and even less time consuming than in our past.

The Catcher in the Rye- Sally Hayes :: essays research papers fc

Sally Hayes is dim person whose phoniness blinds her from Holden’s cries for help and dismisses him when he needs her most, her phoniness changes Holden and he himself is forced into bad decisions because of it. When Holden is waiting for Sally in the lobby of New York's Biltmore Hotel, the place is filled with girls his age, and he's watching them. â€Å"[I]t was sort of depressing" (123), thinking about what's going to happen to most of the girls he sees. They're all going to have conventional lives, he thinks, married to boring men. However, Holden later decides that life with a bore might not be so bad after all. At least a bore has control and a plan for his life, something he sees as admirable in Sally and a wish for himself. However, when â€Å"Sally started coming up the stairs, and [Holden] started down to meet her† (124) it represents the relationship between the two, Holden is always taking those few steps down as to not make Sally look dumb and she must always go the extra mile to show him how intelligent she can be. This relationship is highlighted during the intermission of the play when Sally is always looking around to find someone that she knows, as if she is tr ying to prove that she has intelligent â€Å"[s]trictly Ivy League† (127) friends. "I'm crazy," (125) Holden says, â€Å"a madman†(134). Of course, he means these statements as figures of speech, but they still indicate that he has some idea that he's behaving erratically. Sally suggests that they go ice-skating that is where Holden's troubles begin coming to a head, uncharacteristically he's willing to see himself, and not the rest of the world, as the problem. "I don't get hardly anything out of anything," he cries. "I'm in bad shape. I'm in lousy shape." (131) Unlike his use of "crazy" and "madman" earlier, this is no figure of speech for Holden. He's serious, he's admitting he's in trouble, and he's asking Sally to help him. However, Sally Hayes is the last person who might be willing to help him. She hardly understands most of what he's saying to her, despite her feeble attempts. Holden makes the further mistake of asking her to come live in the woods with him. Her response would be funny if Holden's con dition weren't so serious. As he has done all along, he's trying to reach out to someone.

The Day That Wal-Mart Dropped the Smiley Face

Case I The Day That Wal-Mart Dropped the Smiley Face Retail giant wal-mart annually spends close to a half billion dollars on advertising, so the company’s decision in the first month of 2005 to run full-page ads in more than 100 newspapers was not really surprising. What was surprising was the copy in those ads, which said nothing about low-priced toasters or new music CDs. Instead, the ads featured a photo of workers in their blue Wal-Mart smocks and a letter from Wal-Mart CEO Lee Scott. Scott’s letter was blunt and to the point: â€Å"When special interest groups and critics spread misinformation about Wal-Mart, the public deserves to hear the truth. Everyone is entitled to their own opinions about our company, but they are not entitled to make up their facts. † Not the sort of message many would expect from a company whose television ads often feature a yellow â€Å"smiley-face† flying around a Wal-Mart store lowering prices. But it is a clear sign that Wal-Mart believes it can no longer afford to ignore several societal trends that threaten the company’s success and profitability. Wal-Mart is the largest and most successful retailer in the world. It employs more people than any other private company in the United States (almost 1. 2 million) and has world-wide sales of over a quarter trillion dollars, more than four times that of its nearest competitor. The foundation of this impressive record is the company’s ability to keep it promise of customer-friendly service and low prices. But with success comes attention and not all of it good. Several lawsuits claim Wal-Mart shorts overtime pay and one lawsuit claimed female employees face discrimination in pay and promotions. Wal-Mart’s expansion plans have also run into trouble, as some cities and states, citing concerns ranging from low wages, inadequate benefits, environmental damage, and harm to local economies, have passed laws to make it difficult or impossible for Wal-Mart to build its giant superstores. In response to past criticisms of its diversity policies, Wal-Mart created company-wide postings of promotional opportunities, created a new position for a director of diversity, and slashed the bonuses of managers who fail to achieve diversity hiring targets. Scott himself stands to lose $600,000 from his annual bonus if Wal-Mart does not meet diversity goals. Recent years have also seen the CEO spend more time meeting with investors, community groups and the media. But in recent years Wal-Mart has begun to use advertising as a way of addressing criticisms that the company is not a good employer. At first, much of this advertising was â€Å"soft-sell† emphasizing happy Wal-Mart employees. The new campaign is clearly more direct: The copy seeks to address misperceptions about employee wages and benefits, noting that full-time company employees are paid an average of $ 9. 8 – substantially higher than what is required by federal law (%5. 15). The copy also notes that a majority of Wal-Mart employees said benefits were important to them when they chose to take a job at the retailer. Complementing the ads is a PR campaign in select cities using employees and press conferences. In Tampa, Florida, for example, employee Michael Mar tin told reporters, â€Å"I’m making more after working four years at Wal-Mart than I did after nine years at Winn-Dixie. † Martin, a department manager, noted, â€Å"I left Winn-Dixie because I couldn’t get a promotion. Here I got one after six months. † Why is the company using a new approach? â€Å"For too long, others have had free rein to say things about our company that just are not true,† said lee Scott, president and chief executive office. â€Å" Our associates [Wal-Mart speak for employees] are tired of it and we’ve decided to draw our own line in the sand. † It is too soon to know if the campaign will succeed, although some are already skeptical. According to retail marketing consultant Jordan Zimmerman, aggressive mage campaigns like Wal-Mart’s are rare and costly. And ads that directly address the company’s critics will not likely replace the company’s regular advertising (including the smiley face), which is not scheduled to change any time soon. But the new ads do constitute a small change in the nature of the dialogue Wal-Mart has with consumers and society. Only tie will tell if they help Wal-Mart to stay on top. Questions: 1. What is Wal-Mart doing with its latest campaign? What are the difficulties involved in such an effort? 2. A recent Advertising Age article noted that Wal-mart customers are less likely to read newspapers and more likely to watch television than the population as a whole. Why, then did Wal-mart choose newspapers for its new campaign? 3. Analyze this Wal-Mart campaign and explain its purpose referring to the discussion in this chapter of the roles and functions of advertising. What is its primary purpose? Do you think it will be effective at accomplishing that purpose? Case II Toyota Goes after Tuners Young people with limited incomes often look for a great deal on a new car. One way to save money is to forgo options and upgrades, like a sunroof or a CD player. But when Toyota introduced its funky â€Å"Scion† brand, it considered offering a version without something most people assume comes standard: paint. Although they ultimately decided against the idea, at one point Toyota’s plan was to sell the brand with just gray primer. Toyota wasn’t really targeting people so cheap they wouldn’t spend money on paint. Just the opposite – the car company was going after a group with money to burn, called tuners. Tuners are young car buyers who live to customize hteir cars. The trend really began among young Asian Americans, who typically bough t inexpensive Asian import cars and then spent thousands of dollars customizing them. The hobby has spread to other young people, so that today Asian Americans are a minority of tuners. But Japanese brands remain the cars of choice among those dedicated to creating a work of art on wheels. Explaining the idea of a â€Å"no paint† option, Jim Farley, Scion general manager, says, â€Å"As much as possible, we want to give them [tuners] a black canvas. † What does a tuner do with his car? He (or she; women make up almost 20 percent of the tuner subculture) might take a basic Honda, add a large and loud exhaust system, paint the intake manifolds, and add ride-lowering springs. Other popular add-ons are technologies that increase vehicle speed, like turbochargers, superchargers, and nitrous kits. And there are some serious bucks involved. The Specialty Equipment Market Association estimates that auto after-market spending (spending on car accessories after the original car purchase) increased from $295 million in 1997 to 2. 3 $billion in 2002. The motivation? â€Å" You build a car for yourself,† says one day install on Acura RSX Type-S engine into his Honda Civic. â€Å" The satisfaction is in making it your own and knowing that nobody will ever have something that’s the same. † The amount of money tuners spend is reason enough to attract the attention of marketers. GM hoped to interest tuners in its Saturn Ion, Chevrolet Cavalier, and Pontiac Sunfire when it when it launched a â€Å" Tuner Tour† of 10 National Hot Rod Association races. GM allowed young car enthusiasts to play games and enter contests for prizes, as it in turn collected names and e-mail addresses. GM’s focus on relationship marketing makes sense because tuners don’t watch a lot of TV. Both Mitsubishi and Ford believe the best way to reach them is with product placements in movies (Mitsubishi bought air time in the popular for (â€Å"2 Fast 2 Furious†). But even companies selling products unrelated to cars are interested in the tuner lifestyle. Pepsi has hired tuners to customize some of its promotional vehicles. Which brings us full circle back to Scion, Toyota’s goal is to make the new car an immediate hit with tuners. So rather than spend a great deal of money on network television, Toyota decided to sponsor a 22-minute movie On the D. L. The movie is a comical docudrama that tells the story of a pair of musicians trying to obtain their first drivers licenses. The stars are musicians trying to obtain their first drivers licenses. The stars are musicians from youth-oriented bands: Ahmir â€Å"Questlove† Thompson, from the Roots, and DJ King Britt, who played for the Digable Planets. The film premiered at the Tribeca film festival, after which segments were shared on peer-to-peer networks such as Kaazaa. Toyota hopes that enthusiasts will download the segments and share them with friends. Questions: 1. Why are tuners so attractive to marketers, even after accounting for their spending power? 2. Evaluate Toyota’s strategy of targeting tuners with the Scion campaign. What are the difficulties for a large company in marketing effectively to a youth-oriented subculture? What techniques do you think companies like Toyota are using to try to understand their market? 3. Explain how â€Å"tuner† campaigns, such as those by GM and Toyota, work. Analyze these campaigns using the Facets Model to identify the effects they are designed to achieve. How would you determine if these campaigns are effective? Case III Starbucks Makes TV Less Intrusive Starbucks coffee is now sold in grocery stores but how many people realize it? To get that message out, the well known coffee house chain needed to reach its customers nationwide with that message. Television commercials would be the obvious way to reach those people, but Starbucks’ management knew that their customers are not big fans of television commercials and resent the interruption of their favorite program. That’s why starbucks has been such an infrequent advertiser on TV. Its on-air promotional activities have been limited primarily to radio and its only previous use of TV had been support announcements on public TV. That was the problem facing Starcom’s MediaVest group. The agency used a creative solution: It recommended a partnership with the Bravo cable network. Bravo would run four Independent Film Channel (IFC) movies on Friday nights for a month and Starbucks would buy all the commercial time surrounding the movie airings. The MediaVest team knew that Bravo’s â€Å"IFC Friday† night films would be a good way to reach the stakeholder audience because research had described that customer base as people who are up on the latest trends, like to attend live performances of the arts, are apt to see a movie during the weekend it opens, and generally are interested in cutting edge things. Mediavest calls this customer â€Å"the attuned explorer. † Even though Starbucks bought all the commercial time, the MediaVest team recommended letting the movies run uninterrupted. Starbucks’ advertising message was delivered in supporting Bravo promotions of the movies during each week leading up to the Friday night telecast. About 40 seconds of each 60-second preview spot showed scenes from the movie and 20 seconds promoted Starbucks s the movie sponsor. Other promotional activities were also used in support of the campaign. One month before the movies aired, a $1 off coupon for a bag of Starbucks Coffee was sent to 3 million targeted consumers around the country, along with a viewer guide introducing the Starbucks-sponsored independent movie festival. Starbucks billboards also appeared during the movie month coinciding with the independent film industry’s annual telecast, which aired on both Bravo and IC. The innovative Bravo partnership wound up not only increasing sales of Starbucks Coffee by 15 percent for the month the campaign ran, but also increased viewership on Bravo by 33 percent. These results led the campaign to be named a Media Plan of the year by Adweek magazine. Questions: 1. What was the problem Starbucks wanted to overcome in order to effectively advertise that its coffee brand was available in supermarkets? 2. How did the partnership work? Is there anything you could recommend that would extend the reach of this campaign? Case IV Wpp’s Owner-a British Knight with Every (Marketing) Weapon at His Disposal To the uniformed, nothing about Martin Sorrell or his company, the WPP group, may be quite what it seems. Although he was awarded a knighthood, Sir Martin is anything but a reserved aristocrat. And while WPP is one of the four largest agency holding companies in the world, the initials actually stand for Wire & Plastic products, the British company Sorrell used to gobble up some of the world’s most famous advertising agencies. The roster of agencies now under the WPP’s wing includes industry leaders Ogivly and Mother, Burson-Marsteller, Hill & knowlton, young & Rubicam, and J. Walter Thompson, to name just a few. Large conglomerates like WPP made frequent headlines in the 1990s, a period of great consolidation in the advertising industry. Faced with harsh economic and business realities, individual advertising agencies chose to give up independent existence in order to become parts of large communication companies that offered clients all the tools for an integrated campaign, including advertising, direct marketing, public relations, and sales promotion. In the new millennium, dealing with one (or several) of the four large holding companies, WPP Group (England), Interpublic(U. S), Publicis Groups (France), and Omnicom (U. S), is the way the world’s biggest advertisers do business. While each of the conglomerates is led by a charismatic and dynamic individual, none appears to have an edge on Sorrell, who was described in a recent Fortune article as â€Å"†¦confident, witty, and a tod arrogant, talking rapidly about the future of advertising and the challenges of keeping fractious clients and ad agencies happy. † Fortune also noted that â€Å"In an industry populated by shameless schmoozers, the 59-year-old Sorrell is in a league of his own. † These characteristics have served Sorrell well, In 2004 he squared off against rival Publicis Groups and its CEO, Maurice Levy, in pursuit of one of the last great independent agencies, Grey Advertising, New York. During the battle Advertising Age opined that Publicis had a big advantage because Levy and Grey chair Edward Meyer were friends and had spoken about merging in the past. In addition, both Grey and Publicis created ads for consumer giant procter & Gamble, while WPP agency Ogilvy & Mather counted P&G’s competitor Unilever among its most important clients. It is customary for agencies not to work for competing accounts. ) A Unilever spokesperson, asked for his thoughts about the possibility of working with an agency that created ads for his most important rival, suggested that â€Å"In the past, we’ve not seen it to be such a good idea. â€Å"But nobody familiar with Martin Sorrell was surprised when at the end of the day he convinced Grey to sign with WPP and persuaded Procter & Gamble to stay as well. Unlike many of his peers, Sorrell has never written a word of copy, nor has he ever penciled a print design or directed a broadcast commercial. Sorrell’s talents are organizational and strategic; although he is an expert in the world of finance, Sir Martin cautions, â€Å"I may be a bean counter, but I’m not an accountant. † To drive home the point he posed for WPP’s annual report surrounded by lima and pinto beans. So how does Martin Sorrell continue to win in the high-stakes agency world? His vision, developed years before most of his rivals caught on, that twenty-first-century clients would want a complete menu of marketing communication services, all of which work synergistically, is one important reason for his success. Tenacity, energy, focus, and a willingness to do whatever is needed to win are also traits that come to mind. All these are illustrated in the story of Sorrell’s drive to land Korean giant Samsung when the company put its advertising up for review in the spring of 2004. Samsung spends almost $400 million each year supporting its brands, which is reason enough for agencies to salivate for the account. Sorrell believes that the company holds even greater appeal because of his forecast that advertising growth in the twenty-first century will come disproportionately from Asia. So Sorrell did whatever he could to attract Samsung’s attention. Like any savvy agency head, he assigned his best people to generate creative ideas to pitch to Samsung executives. But unlike most agency heads, he didn’t stop there. After discovering that a Samsung-financed museum was having a grand opening in Seoul, Sorrell jumped on a plane and ended up being the only agency person there. Samsung executives found themselves receiving emails from Sorrell at all time of the day and night. Peter Stringham, marketing director of HSBC, a company that Sorrell landed after several years of trying, commented, â€Å"Martin can be quite persistent. He was there from the first meeting to the last. He’d pitched to us a couple of times before and not gotten the account, but he’d had his eye on it for years. † Needless to say, in the fall of 2004, Samsung announced it was awarding its account to WPP. In the new millennium, British knights may not wear armor, carry a crest, or rescue damsels in distress. But Sir Martin Sorrell knows how to triumph in the competitive world of advertising agencies. Questions 1. Why do large clients like Samsung wish to work with giant holding companies like WPP instead of with smaller agencies? 2. What qualities help Sorrell to be successful? Why are these qualities so important for his company’s success? 3. Explain how Martin Sorrell wins clients and builds positive agency-client relationships. How does he see the agency’s role in marketing? Case V Boycott This! A recent ad for a Nike hiking shoe used copy that was probably intended to be humorous. The copy suggested that Nike’s shoe could help the use avoid turning into â€Å"†¦a drooling, misshapen non-extreme-trail-running husk of my former self, forced to roam the earth in a motorized wheelchair with my name embossed on one of those cute little license plates you get at carnivals†¦. Marcie Roth, an advocacy director for the National Council on Independent Living, didn’t find it funny. â€Å"Nike is trying to be sensationalist, and they’re doing it on the backs of the disabled,† thundered Roth, adding, â€Å"We won’t tolerate it. † Nike apologized and immediately pulled the ad. But Roth announced that her group was interested in more than just an apology, because the disabled, in Roth’s words, had been â€Å"dissed. † Nike was asked to include disabled actors in its ads and hire a greater number of disabled workers. Otherwise, suggested Roth, Nike could expect a boycott. Boycotts are certainly one way for consumers to let advertisers know when they’ve gone too far. While some advertisers, notably Benetton, delight in creating controversy, that vast majority try to avoid the unwanted attention and possible loss of sales that a boycott might bring. Armed with this knowledge, consumers and interest groups regularly threaten boycotts and there are several Web sites that track the dozens of product boycotts that re occurring at any given time. Recently the Web site â€Å"Ethical Consumer† listed boycott of Adidas (for allegedly using kangaroo skin in the manufacture of some boots), Air France (for allegedly transporting primates), Bayer (for allegedly supporting policies favoring the use of genetically modified crops), and even entire nations (Israel, China, Morocco, and Turkey). Although Ethical Consumer’s rationales for supporting boycotts appear motivated by left-leaning or pr ogressive concerns, conservative groups use them too. The American Family Association, based in Tupelo, Mississippi, has sent tens of thousands of e-mails threatening boycotts to advertisers Geico, Best Buy, Foot Looker, and Finish Line. The AFA is not upset with the ads placed by these companies, but rather with the program in which the ads appear: South Park. The AFA claims its e-mail campaigns caused Lowe’s, Tyson, ConAgra, and Kellogg’s to stop placing ads in ABC’s surprise hit Desperate Housewives. Some companies resist boycott pressures. Proctor & Gamble ignored AFA pressure to stop its support for gay-friendly legislation in Cincinnati. Subway Vice President Chris Carroll said his company ignored threatened boycotts caused by the company’s decision to run ads in a documentary that was unflattering to Democratic presidential nominee John Kerry. And then there’s Pepsi. In 2003 the brand signed hip-hop artist Ludacris to appear in a â€Å"fun-oriented† campaign, but outspoken cable show host Bill O’Reilly immediately ripped Pepsi and urged â€Å"†¦all responsible Americans to fight back and punish Pepsi for using a man who degrades women, who encourages substance abuse, and does all the things that hurt†¦the poor in our society. I’m calling for all Americans to say, ‘Hey, Pepsi, I’m not drinking your stuff. You want to hang around with Ludacris, you do that, I’m not hanging around with you. † A Pepsi representative appearing on O’Reilly’s show denied that the artist’s provocative lyrics (one album featured a song called â€Å"Move Bitch†) were relevant to the Pepsi campaign. But the following day Pepsi canceled the campaign. For viewers of a certain age, the entire affair was reminiscent of the controversy that erupted several years earlier when Pepsi canceled ads featuring Madonna after she appeared in a controversial music video. But Pepsi’s decision did not mark the end of the controversy. After the announcement, Ludacris and the Hip-Hop Summit Action Network, an organization run by his producer, Russell Simmons, threatened their own boycott. Following several days of negotiations, the second boycott was called off. Ludacris would not be a spokesperson for Pepsi, but the soft-drink giant agreed to a deal to make a multi-million-dollar donation over several years to the rapper’s foundation. Questions: 1. What do you think about consumer boycotts? Are they unhealthy attempts to infringe on the speech rights of others? Or are they a healthy sign that consumers can take action against the ethical lapses of advertisers? 2. How should a company respond to the threat of a boycott? Consider the different responses of Nike, Subway, Lowe’s, Proctor & Gamble, and Pepsi. How well do you think each of these companies reacted to boycott pressure? Did any of the companies hurt their brand because of the way they reacted to boycotts? 3. How would you review advertising ideas that you suspect are controversial and might generate a backlash? Is it ever justified to â€Å"push the envelope† in the areas of good taste and social responsibility? How would you decide if such approaches are effective? Case VI How Advertising Works If It Walks Like the Aflac Duck You’ve probably never heard of the American Family life Assurance Co. , nor likely to be familiar with its primary service: supplemental workplace medical insurance, a type of insurance that is used by people to help cover the many loopholes and deductibles in their primary insurance coverage. Then again, if you are like 90 percent of U. S. onsumers, maybe you have heard of the company. In its advertising it calls itself â€Å"AFLAC. † The four-year AFLAC campaign is the work of Linda Kaplan Thaler, owner of the New York agency that bears her name. Thaler’s ads are not known for their subtlety. Among her credits are the Toy’s R Us jingle â€Å"I don’t want to grow up,† and the successful campaign for Clairol Herbal Esse nces, featuring on â€Å"orgasmic† hair-washing experience. The Herbal Essences ads strike some as funny, others as quite possibly offensive, but sales of the product have skyrocketed to almost $700 million a year. In many ways Thaler’s ads hearken back to the 1960s, when it was common to feature â€Å"sex, schmaltz, chirpy jingles and ‘talking’ babies and animals,† as the New York Time’s advertising columnist Stewart Elliott puts it. Industry insiders have been known to snipe at Thaler’s work, and few would describe her campaigns as â€Å"edgy. † But as Maurice Levy, CEO of the giant advertising company Publicis, observes, â€Å"There are people who do advertising for what I call the advertising for the consumer. She is doing advertising mush more for the consumer. Thaler herself notes, â€Å"We’re doing our job when we find ways to get people to buy things. † Thaler’s AFLAC ads, by almost any measure, are her best. Almost all feature a white duck desperately screaming â€Å"AFLAC† at people who need supplemental insurance. Unfortunately, the duck’s audience never quite seems to hear him. Most of the ads contai n a fair amount of slapstick, usually at the expense of the duck, whose exasperated-sounding voice originates with former Saturday Night Live cast member Gilbert Gottfried. He’s got the right answer but nobody is listening, and that’s a situation that resonates with people,† says Kathleen Spencer, director of AFLAC’s corporate communications. â€Å"There’s also just something inherently comical about a duck. † The campaign has been enormously successful. Since the ads first began running, brand name awareness has increased from 15 percent to 90 percent. Over the same period year-to-year sales increases have almost doubled. Dan Amos, CEO for AFLAC, believes that â€Å"our name recognition with our advertising campaign to truly help our company. In 2003 Ad Age named the commercial featuring the duck and the Amazing Kreskin (who hypnotizes a man into thinking he is a chicken) the most-recalled spot in America. But what makes the AFLAC campaign truly remarkable is how little it has cost the company. The duck has a higher Q score (a measure of a character’s familiarity and appeal) than both Ronald McDonald and the Energizer Bunny, but whereas Energizer has spent almost a billion dollars over 15 years on advertising, and McDonald’s spends almost $700 million every year, AFLAC’s ad budget is only $45 million a year. There is no denying that Thaler’s work for AFLAC is a triumph of both effectiveness and value. Questions: 1. Some viewers don’t like the AFLAC ads. Can an ad still accomplish its intended purposes if people find it annoying? 2. The AFLAC campaign is more than four years old. In your opinion, will the campaign stay effective for the foreseeable future? 3. What makes AFLAC ads so effective? Is it something more than their entertainment value? If so, what else contributes to their success?

A Synopsis of the Movie Fight Club Essay

The movie begins as Jack, the protagonist, is trapped in a state of insomnia by his job at calculating the cost of recalling a faulty car as opposed to paying court settlements to the relatives of the people killed by that car. He then recommends the one that seems less expensive. While he tries to argue with a doctor about how he can start sleeping, the doctor happens to make a sarcastic remark about how if he wants to see real pain he should go to a support group for men with testicular cancer. Jack takes this remark literally. It is there that he meets Bob, whom I shall describe shortly. Anywhere, he begins to find the support groups addictive, and attends more and more of them, and finds that they allow him to sleep. Soon after in the movie we find Jack meeting Tyler Durden on a plane trip, and when his apartment later explodes Jack meets Tyler Durden in a bar. Having agreed to let Jack stay at his house, Tyler asks Jack to punch him. He tells Jack this will make him feel that hi s life was indeed exciting, and Jack obliges. They begin to fight, and others begin to stand around, wanting to join as well. They gather together, protesting amongst themselves that society was trying to turn them into wimpy and uniform machines and preventing them from feeling like real people, constantly telling them that they need to buy all sorts of stuff that they only need because the advertisements said they did. Pretty soon there are weekly gatherings of these men, waiting for a chance to fight one another, and then they move into the basement of a local bar. More and more men begin to attend Fight Club with the express agreement that they would not mention it, and rumors begin to circulate of Clubs in other cities. Gradually Durden begins to make the Club more involved, giving out â€Å"homework assignments† such as to start a fight with a stranger and lose. Thus Jack finds himself watching as Durden institutes Project Mayhem, an outward attempt at changing society based on widespread attacks on coffee franchises and corporate artwork. Finally Durden plots to blow up ten major credit card companies, with the intent that to erase everyone’s debt would create chaos, and allow society to re- organize itself from that chaos. Many critics of the movie found it to portray antisocial behaviors as a valid way of expressing oneself. (Particularly if only the beginning and middle of thi s movie are looked at.) They argue that its violence is there merely to draw an audience. This is supported by numerous instances of young men and boys vandalizing cars as was done in the movie or forming clubs of their own. Therefore many say that the movie succeeds in condoning what the ending condemns. They say that it promotes violence by making it seem so attractive in muck of the movie, regardless of the conclusion. With this argument in mind, we shall proceed with our analysis of the movie itself. One of the principal themes in Fight Club is its treatment of violence and its relationship with masculinity. The men in the film are portrayed as confronting a society which gives them little meaning and refuses to give them what they feel to be a birthright, a meaningful, productive place in society. Tyler Durden, the leader of Fight Club and the manifestation of the angry, alienated, and purposeless feeling, articulates this, â€Å"We’re the middle children of history, with no special purpose or place. We don’t have a great war in our generation, or a great depression. The great depression is our lives. The great war is a spiritual war. We have been raised by television to believe that we’ll be millionaires and movie gods and rock stars–but we won’t And we’re learning that fact. And we’re very, very, pissed off.† The men in this movie, having their traditional masculine role of breadwinner seemingly denied by feminism and left with meaningless corporate jobs compensate for this loss of masculinity and control by re-affirming their masculinity for themselves through the only masculine behavior they still can do: fighting. According to Jackson Katz: One way that the system allows working class men (of various races) the opportunity for what Brod refers to as â€Å"masculine identity validation† is through the use of their body as an instrument of power, dominance, and control. For working-class males, who have less access to more abstract forms of masculinity-validating power (economic power, workplace authority), the physical body and its potential for violence provide a concrete means of achieving and asserting â€Å"manhood†. Bob also fits this description of fighting as compensation for that sense of paralysis preventing men from being either a crucial part of society or being able to change it so that one can be. Through a combination of the treatment for testicular cancer and of increased estrogen as a result of his steroid use while a body-builder which Bob was left with unusually large breasts and left him with very little perception or himself as masculine or valuable to anyone. However, Bob later appears in the movie as a member of Fight Club, where he finds that once again he can act â€Å"like a man† and feel as if his masculinity is validated. Jack finds Durden’s assertions that the men in their generation have no other wa y to express their individuality or to free themselves from materialism than to fight each other, and to use their fighting as a method of filling the void left by the removal of worthy roles for men in society. In the beginning of the film Jack is using mail-order catalogs, becoming so obsessed with buying whatever he sees advertised in them that his orders become an end to themselves. I would flip and wonder, â€Å"What kind of dining room set ‘defines’ me as a person?† He became so obsessed with obtaining what he saw in the catalogs that he filled up his apartment with furniture and all sorts of other stuff he didn’t need. This seems also to address the increasing assertion by advertisements that you can be defined and given a soul by acquiring products. Durden also spoke of this sort of cycle: â€Å"Look at the guys in fight club. The strongest and smartest men who have ever lived — and they’re pumping gas and waiting tables; or they’re slaves with white collars. Advertising has them chasing cars and clothes. A whole generation working in jobs they hate, just so they can buy shit they don’t really need.† He was alluding to the shackles that a culture based on acquisition has on its members, and inviting these members (namely men) to throw off the shackles and prove that they didn’t need a better dining room set to define them. All they needed, he assured them, was to fight, and would show their humanity and masculinity through that. During another one of his outcries about the male relationship with society, Durden once came upon a designer clothing billboard featuring a muscular man in jeans and no shirt, and criticized it much like various critics of ads which use unrealistic shows of feminine beauty to sell products asked, â€Å"Is this what a real man looks like?† After smearing it with blood, he proclaims, â€Å"Guys packing into the gyms, all trying to look like what Calvin Klein says. Fight club isn’t about looking good.† Susan Faludi, author of Stiffed: the Betrayal of the American Man† calls this sort of â€Å"ornamental masculinity† a major factor in the â€Å"Angry White Male† mentality: The more I consider what men have lost–a useful role in public life, a way of earning a decent living, respectful treatment in the culture–the more it seems to me that men are falling into a status oddly similar to that of women at midcentury. The ’50s housewife, stripped of her connections to a wider world and invited to fill the void with shopping and the ornamental display of her ultrafeminity, could be said to have morphed into the ’90s man, stripped of his connections and invited to fill the void with consumption and a gym-bred display of his ultramasculinity. The empty compensations of a â€Å"feminine mystique† and transforming into the empty compensations of a masculine mystique. Douglas Rushkoff gives his account of the switch from a linear and continuous world to one that was non-linear and discontinuous. Before this switch, middle-class men were seen as valuable and benevolent authority figures who were a pillar of society and who always succeeded in bringing home food for the table because his work paid relatively well. The society felt that there was value also in acquiring as many new and technologically advanced possessions as possible, which allowed for the men to ensure that their wives would find it enjoyable to expend all of their energy at home, cooking and vacuuming and buying better things for cooking and vacuuming. In this way men were given the great majority of political power and respect. However, the awareness of the corruption in politicians’ lives from Watergate, the national confusion after a country was able to watch Kennedy assassinated on TV, and possibly the most lasting of all, the first time that ordinary citizens were able to see combat in Vietnam on the nightly news, creating a much more suspicious outlook on the government and military, caused society to become discontinuous. The former male status symbol was gone along with continuity, replaced by gender equality which prevented men from using the feminine mystique to their advantage, making them less likely to have a dependent wife and family. They lacked that meaning which they had when they were providing for their offspring and mate, to put it in a biological concept, so their motivation to work was largely gone, with consumerism alone unable to fill the void. Their power having toppled, the male now tried to fill this void and prove that he indeed was still a man for society. Consumerism was unable to do that anymore, and so the male body itself, as Jackson Katz said, became the tool. This is shown by the film, in which Tyler Durden attempts to destroy the discontinuous society which tells him that he should not have this total control. This is shown by his completely anti-feminist outlook, particularly his meaningless sexual relationship with Marla Singer. â€Å"Except for their humping, Tyler and Marla were never in the same room†¦Ã¢â‚¬  Jack relates. Tyler also describes a generation of unaggressive men â€Å"raised by their mothers†, that characterized his peers who grew up in a time of increased divorce rates and in turn grew up without fathers. â€Å"The last thing we need is another woman.† He gives reason to his masochistic fights and burns by saying that you could create pain for yourself, thereby â€Å"hitting bottom†. He describes it not as a painful and agonizing experience, but a turning point, where you are going to feel excellent after having your teeth knocked out no matter how bad your station in life is. And so Durden’s scheme to create chaos which would then begin society anew, Rushkoff would say, actually was showing that he was trying to mold society around himself. Meanwhile Jack in the end renounces Tyler’s ideas of violent upheaval, instead deciding that he would accept society as discontinuous and use its discontinuity as part of his life. This film therefore shows the advantage in not letting what happens matter to you such as it would in a linear world. Edward Herman’s perceptions of the film would be those of contradiction, largely centering around the fact that the movie is marketed and designed to make a profit, yet at the same time it criticizes the idea that you need to buy what society tells you to buy and that material goods are unnecessary to life. He might postulate that the companies had realized that a capitalistic message promoting conformity doesn’t sell, and instead used and anti-capitalistic message of being skeptical of what society and everyone else tells you to make an even greater profit (much like Sprite’s paradoxical campaign which made fun of soft drink ads, then told people to buy Sprite). he would observe in short not that corporations indeed rejected themselves, but that they now make themselves even more effective by letting people pay to watch them pretend to do so. My own impressions of the movie are that along with its messages on corporations and their relationship with the identity crisis in American men is that it also offered a lot of information on the ultimate problem with taking violence as a way of demonstrating masculinity. This is especially apparent with Bob, who, managed to rediscover his manhood in Fight Club and in Project Mayhem, but was also killed while part of the latter. Fol lowing his death, he is spoken of by his comrades as if he had never been human. This is saying that to become part of violence unquestionably despite perceived acceptance and purpose is to swap one form of denial of yourself for another. Bibliography. Katz, Jackson/ authority on phenomenon of violence and its link to masculinity and cultural trends creating this phenomenon/ Advertising and the Construction of Violent White Masculinity This article discussed the use of violence by white men as a tool to regain power they feel to be lost to other groups. Discusses overuse of portrayals of violence and its symbols in advertising. Faludi, Susan/ author of Backlash and Stiffed: The Betrayal of the American Man, a contributing editor for Newsweek, â€Å"The Betrayal of the American Man, At Ground Zero of the Masculinity Crisis, The Ornamental Culture, Beyond the Politics of Confrontation† Newsweek, (09-13-99) â€Å"It’s ‘Thelma and Louise’ for Guys†, Newsweek (10-25-99) These articles discuss how men have reacted to the identity crisis from their loss of job status and expresses that much of it comes from a modern image of manhood impossible to attain and in the latter relates such phenomena to the film . Fletcher, Kim, â€Å"Male Fantasies† The Spectator (11-20-99) Much like Faludi in that it concludes that film is the result of male feelings of inadequacy in modern culture addressing the question of how to react. Rushkoff, Douglas/ author of Media Virus and Playing the Future among others content take from excerpts of Playing the Future This book describes the cultural evolution caused by the digital age and resulting in adopting non-linear thought and in chaos mathematics. Herman, Edward/ linguistics professor at MIT, comrade of Noam Chomsky â€Å"The Propaganda Model Revisited† from Capitalism and the Information Age This essay enlightens as to the role producers’ and reporters’ personal biases and more particularly of their desire for profit plays in how the media portrays certain events or whether they even mention certain events at all. Braun, Bill, â€Å"Auto dealership vandal released after finishing ‘bootcamp'†, World Staff Writer final home edition (date not given) This, among other articles, outlined or mentioned the violent and anti-social effects that the film seemed to have on the younger adults and adolescents, such as forming their own little fight clubs or vandalism. Uhls, Jim Fight Club screenplay available at http://geocities.com/scifiscripts/scripts/fight_- club_shoot.txt

Understanding and Management Diversity

Understanding and Management Diversity Introduction Cultural diversity refers to the range of different people we have in this universe. Some scientists argue that just as biodiversity is important to the survival of all animals in the food chain, so is biodiversity. It invokes all areas of our social activities, from employment, entertainment, educational policy, reaching into the health policies we partake of (Bledsoe, 2010 23).Advertising We will write a custom essay sample on Understanding and Management Diversity specifically for you for only $16.05 $11/page Learn More Western countries are not devoid of racial profiling, in fact, most western civilizations are often seen in light of subjective criticism for not recognizing diversity of its people in its true sense as evident in crusades for diversity (Harvey, 2008 49). Certainly looking at history, we can appreciate the importance of cultural diversity. The inventions of the early times from various social settings located in different plac es all over the world, give a general view of the good of several cultures brought together to form today’s great nations. China’s invention of the compass put the western civilization in touch with other continents via navigation. We cannot fail to appreciate the invention of numbering system as discovered by the Arabs, in Arabic numerals. Spanish civilization also contributed their Mediterranean knowledge and astronomy, medical, optics and geometrical knowledge to the western world, Europe to be precise (Harvey, 2008 48). Managing diversity We can define diversity management as organizational management procedures that help organizations respond to increasing diversity in the economic field (Brownwyn, 2009 62). We can also define it as the intentional actions of an organization to try and create an inclusion of personnel from various backgrounds into the various organizational structures, through policies and programs that are purposeful in harmonizing the organizati on. The US Equal Employment Opportunity Commission (E. E. O. C.) The EEOC is an agency that concerns itself with the task of correcting wrongful discrimination from employers who seek to undermine the rights of individuals in the employment position. EEOC operates under the Civil Rights Act of 1964.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More It also works under the Age Discrimination mandate. A few other Acts are covered by the agency. The EEOC files suits against employees for discrimination in place of an employee. It also adjudicates federal agencies’ discrimination claims. A broadcasting company called KOHK, with its parent company, Sinclair Broadcasting Group, was recently involved in a sex and race discrimination claim against a female staff employee, Phyllis Williams. Phyllis had worked for the company since 1996, and until August 2007, she had been subjected to une qual terms and employment conditions. The company had paid her less than her other equally qualified male counterparts. She signed an employee contract for higher pay in August 2007, but the company had offered the same contracts to other reporters for the same channel, Fox 25. The suit was filled by EEOC after the company’s councilors had tried to reach a pre-litigation settlement. Miss Williams went on to pursue a retaliation claim under the civil rights order. This would protect her from retaliation and discrimination from KOKH. The broadcasting company conceded to a settlement as consideration for the latter, and a $45,000 payment for discrimination. The managers from this company have since taken all measures to prevent other suits from being filled against them. It taught them to mind the employees’ right to work in an environment that is free of race and sex discrimination (EEOC, 2011). Different opinions held by the press release in comparison to the EEOC There is little difference in the press release as compared to the version released in the news script. Notable difference is only present in the EEOC definitions of sex discrimination and race discrimination. The definitions from the EEOC delve deeper into the sense of the word discrimination, and broadly classifies the different modes of discrimination at the workplace (EEOC, 2011). The lawsuit between Phyllis Williams and KOKH promotes social change when it comes to work-related areas. Most other companies must have reviewed their employee privileges when the suit was aired about a week or two ago. No company would delay such a move knowing fully well how much credibility and money it stands to loose in a lawsuit.Advertising We will write a custom essay sample on Understanding and Management Diversity specifically for you for only $16.05 $11/page Learn More The American population is comprised of a great number of whites than most other races, and looking at the history of the discrimination policy, we can see that strategies have been built to prevent such prejudicial situations from cropping up in the work environment. Being a manager involves implementing these steps and policies proposed by research institutions. Understanding and management diversity Research shows that in the US, 38% of the African-American population felt that they were still being discriminated for their race, while 76% of the White population felt that the numbers were not reflecting the truth of the situation; they thought that racial discrimination had dropped in the last half of the last century. Research also indicates that 46% of the African-American population thought the relationship between the two groups was improving. This can compare to a 59% White population that seems to agree with the opinion. 80% of the African-American populations believe that interracial relationships were good and acceptable to them, as did 70 % of the White population. Other figures in the report suggested that 57% of the White population wanted to be in interracial relationships with a higher figure of 78% of the African-American population having the same views. In this sense, it is ironical why the African-American population felt that discrimination was still prevalent in society, but according to Harvey (2008 49), it’s not the utterances and derogatory remarks, as Whites think, but according to African-Americans, the institutional policies and practices/privileges at question. That is to say, they feel it is the prejudice they feel directed to them based on their race (Harvey, 2008 46-47). Racial disparities at the work place The Harvey (2008 50-51) suggests that 61% of whites surveyed felt they had equal job opportunities with the African-Americans while only a contrasting 12% of African Americans felt they had equal chances as the Whites. The researchers concluded that while the African Americans could hardly get a chance to be interviewed , the white applicants had a batter chance at being hired in favor of their race. In health care Research indicates that Whites get higher quality service at the medical centers in the US for the same insurance policy as compared to the African-Americans. It also shows that doctors tend to have the opinion that African-American patients are not as intelligent and are likely to neglect medical advice.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Looking at law enforcement, we realize that the criminal justice system also applies racial profiling as a pre-judicial strategy in determining the capacity of suspects to fit the criminal profile. Statistics indicate that every year, at least 90% of African Americans who get their vehicles stopped by police are not arrested, meaning that the probability that an African-American driver whose car has been stopped is actually guilty of committing a crime lies at 10% (Harvey, 2008 52). The American government has embarked on an anti-discriminatory multiracial design whose essence leaves considerable room for choice regarding which country one prefers to have an allegiance to, or whom the person worships so long as they remain loyal to America. References Bledsoe, M. T. (2010). Journal of Diversity Management. Diversity Management: Seeking Validation , 5, 23. Print Brownwyn W., P. S. (2009). Managing Diversity: A Twenty-First Century Agenda. New Zealand Journal of Employment Relations , 61-76. Print EEOC. (2011). Sex-Based Discrimination. Retrieved from US. Equal Employment Oportunity Commission: https://www.eeoc.gov/laws/types/sex.cfm EEOC. (2011, March 3). Channel 25 Settles EEOC Race And Sex Bias Suit. Retrieved from US. Equal Employment Oprotunity Commission: https://www.eeoc.gov/eeoc/newsroom/release/3-3-11a.cfm Harvey P., J. Allard. (2008). Understanding and Managemet Diversity (4 ed.). New Jersey: Prentice Hall. Print